bet365 Sportsbook Review 2024: Expert Tested

bet365 is a widely regarded betting site in countries such as the UK and Mexico. In recent years, the company has started to branch out into the US market.

This begs the question, how does bet365 stack up against other US sportsbooks?

In this review, I will answer this question by closely analyzing every detail of bet365 and coming to a conclusion based on my personal experiences with the platform.

We use a points-based system, to calculate an objective, overall star-based rating. For more information on how we rate view here.

Is bet365 legit? Quick video answer

Overall rating – 4 stars

Overall, I give bet365 a resting of 4 stars based on an average of 80.1% and an overall score of 72.1.

bet365 is a solid betting site with particularly good coverage of European/International markets, great deposits and withdrawals, and awesome live betting.

However, the app is poor, the website is bland and the lack of telephone support does take away from the appeal of this platform.

Therefore, if you’re looking to make bets on mainly European and International sports, bet365 is a great platform to try. However, if you prefer betting on domestic sports, there are currently better options out there.

Here’s a breakdown of how bet365 performed:

bet365 overview

bet365 pros & cons

Here’s a breakdown of the pros and cons of bet365:

Pros

• Great range of markets

• Live betting is excellent

• Safe as they come

Cons

• App and website need work

• College football betting isn’t as good as competitors

• No phone support

Safety – 5 stars

bet365 is a very safe betting site, with multiple gambling licenses and a great track record.

Because of this, you can put your money into the platform without any risk.

Licenses

bet365 has only recently started expanding its reach into the US.

As a result, it’s only available in a few states, these being:

• Arizona

• Colorado

• Indiana

• Iowa

• Kentucky

• Louisiana

• New Jersey

• Ohio

• Virginia

If you live in one of these states, then you can safely bet through bet365 with the assurance that it has the legal right to operate.

If you don’t live in one of these states, however, you won’t be able to use the platform legally.

Security

The betting site itself is also very secure.

bet365 uses multiple layers of firewalls to protect your money and data, and thanks to this high-quality protection, has never suffered a data leak or hack.

Track record

Finally, bet365 has an excellent track record. While it’s only been operating in the US since 2019, the company was originally formed all the way back in 2000.

Over the past 24 years, it’s always been shown to treat its customers fairly, act on the right side of the law, and have great security measures in place.

Therefore, you can rest assured that bet365 is one of the safest betting sites on the market.

Pros

• Great track record

• License in multiple states

• Solid security measures

Cons

• None

Mobile betting app – 3.5 stars

From a functional perspective, the bet365 mobile app is as good as it gets.

However, the overall look and feel are very bland, and a redesign definitely wouldn’t hurt.

Look and feel

The bet365 mobile app sports a very simple design, using a gray backdrop and green and white font. It doesn’t look bad by any means, but you can tell bet365 has played it safe.

The design doesn’t stand out in the market, and I’d even go as far as to say that it can look boring at times.

Nevertheless, navigation is extremely easy thanks to handy menus at the top of the screen. These menus also look professional thanks to high-quality icons.

Making a bet

Making a bet through bet365’s mobile app is very easy.

Just follow these steps:

• Create an account and log in via the mobile app

• Search the event that you’d like to place a bet on through the search bar or market menu

• Select the wager type you’d like to make

• Select the amount you’d like to wager

• Confirm by pressing the ‘Place Bet’ button

User experience

My overall experience with bet365’s mobile app was generally positive, although not perfect.

The biggest issue I have with the mobile app is how it looks. The whole thing just looks a bit safe and boring, and at times even unfinished.

A small pop of color or a more interactive home screen certainly wouldn’t go amiss.

But, if you can get past the bland looks, then you’ll find that the actual functionality of the mobile app is sublime.

The menus are easy to use and help to break down the large selection of markets into smaller chunks.

Placing a bet also couldn’t be simpler, and even if you’ve never placed a bet before, you shouldn’t find the process very confusing.

Finally, the actual performance of the mobile app was very good. Although some users have reported bugs and crashes, my experience was very smooth.

Even while roaming, the app didn’t falter, making placing bets an even easier process.

Check out our roundup of the best sports betting apps in the US to see how bet365 compares.

Pros

• Navigation is excellent

• Making a bet is easy

• App performs well

Cons

• Design is bland

• Some users have reported technical issues

Website – 3 stars

bet365’s website does a good job of mimicking its mobile counterpart from a design perspective.

However, it’s let down by comparatively poor navigation.

Look and feel

The website is pretty much a carbon copy of bet365’s mobile app.

This is a great thing because it makes swapping between the app and website much easier.

And, many users will probably prefer the website due to the added screen space, which makes everything a little bit clearer.

However, because it’s so similar, the website also suffers the same problem of feeling a bit bland.

User experience

Unfortunately, my experience with bet365’s website was a lot worse than with its mobile app.

A large reason for this was the poor navigation. The website does not feature a search bar, which makes it extremely difficult to find more niche markets and obscure wagers.

This difficulty severely abstracts the overall user experience, as finding the right market can feel like more effort than it’s worth.

On the plus side, the website handled excellently, and I never had to refresh a page or wait for the website to catch up with the live market.

Pros

• Performs well

• Good continuity between the website and app

Cons

• Navigation is sub-par

• Looks are bland

Deposits and withdrawals – 4.5 stars

bet365’s range of deposit and withdrawal methods is near-perfect, and the only flaw I could find was the lack of crypto payment options.

Deposits and withdrawals are also free to make and feature a low minimum deposit/withdrawal amount.

Deposits

When using bet365, you won’t be short of deposit options.

As of the time of writing, you can deposit cash in the following ways:

• Visa

• Mastercard

• Maestro

• PayPal

• Skrill

• Trustly

• Bank Wire

• Paysafe card

• PayNearMe

The minimum deposit for all of these payment methods is very low at just $10. This means that even if you only bet with smaller amounts, you’ll be able to use bet365 without an issue.

Deposits occur instantly too, allowing you to transfer money to your account in a matter of seconds.

The maximum deposit, on the other hand, is extremely high at $30,000! This means that you’ll never be short of the ability to put funds into your account.

Furthermore, all of the above deposit methods are completely free to make, so what you deposit will be yours to play with.

The only addition I would like to see is acceptance of crypto payment methods.

More and more people are beginning to use crypto wallets for everyday transactions, and it would be great to see bet365 implement this in the future.

Making a deposit

It’s incredibly easy to deposit with bet365.

Just follow these steps:

• Log in to your account and click on your profile picture in the top-right-hand corner

• This will take you to your account page. From here, you should see an icon that says ‘Deposit.’ Click on this

• You’ll be taken to a page where you can choose your deposit method and confirm how much you’d like to deposit

• Fill out the appropriate details and when you’re ready, hit confirm

Withdrawals

Withdrawals are likewise nice and easy to make, and completely free too. Withdrawals will normally be credited to the payment method you have on file, but you can change this in the settings tab.

Depending on the payment method that you use, withdrawals can take anywhere from one to five working days to land in your account.

This might sound pretty slow, but it’s actually on par with the market average. The minimum withdrawal amount is fixed at $10.

Making a withdrawal

Making a withdrawal is just as easy as making a deposit, and can be achieved by following these steps:

• Head to your account page

• Click on the ‘withdraw icon’

• Choose the amount you’d like to withdraw and hit confirm

Pros

• Plenty of deposit and withdrawal options available

• Low minimum deposit and withdrawal amount

• Deposits are instant

Cons

• No crypto payments on offer

Markets – 5 stars

bet365 does a great job at covering the major US markets.

Plus, with roots in the UK, plenty of international sports are also covered in great detail.

Major markets

bet365 has excellent coverage of the four major US leagues (MLB, NBA, NFL, and NHL).

Each market comes with a variety of betting options, including traditional wagers like money lines, as well as more obscure options including half-time bets.

Early payouts are also available for NFL bets, provided your team is winning by at least 17 points.

bet365 also does a pretty good job of covering popular college football and basketball teams.

Pretty much every popular team is featured, and unless you’re looking for something particularly obscure, you won’t be left disappointed.

Other markets

Beyond these major markets, bet365 has a great foothold in other options. Coverage of NASCAR, F1, combat sports, and horse racing, for instance, is all excellent.

Popular European sports are also available in abundance, largely due to the company’s UK roots. You’ll find everything from rugby to darts and of course an immense coverage of soccer.

If your favorite sport does happen to be soccer, then bet365 is probably the best US betting site for you to try.

Even extremely niche sports like Aussie Rules are covered, making bet365 a more diverse platform than competitors such as Caesars.

Pros

• Great selection of US markets

• Niche markets also covered

Cons

• None

Pre-match betting – 4.5 stars

bet365’s pre-match betting is near perfect.

The selection of markets is great, and the variety of bets available is extensive. However, college football bettors may be left disappointed with the lack of betting variety.

Markets

bet365 offers excellent pre-match coverage for virtually all of its markets.

The coverage of the major US leagues was good, but what impressed me was the depth of coverage for less popular markets such as cricket.

Virtually every semi-popular game is available to bet on, and in terms of sheer variety, few platforms can offer anything near bet365.

Bets available

You’ll also be surprised at just how many different bets you can make in the pre-match period. Bets cover every scenario, from the winner of a game to the number of yellow cards a player will receive.

You can also bet on much more speculative futures for added risk.

On the subject of risk. bet365 also offers users a Parlay builder, allowing you to stack bets on top of each other for a high-risk, higher reward payout.

The only real issue I’ve found with the selection of bets offered by bet365 is that, for College Football, the variety of bets does fall behind a little.

Coverage of straight bets is excellent, but futures and more obscure options are very limited.

Pros

• Great selection of pre-match bets

• Parlay builder is a good addition

Cons

• College football bet options could be more extensive

In-play betting – 4.5 stars

In-play betting is what bet365 is known for.

It pioneered the industry, and as a result, offers one of the best live betting experiences out of any US platform.

Markets

bet365’s selection of live markets is genuinely very impressive.

Not only does the site cover a huge variety of sports from around the world, but the selection of bets that you can make is also extensive.

Because bet365 was built with live betting in mind, it’s also fairly easy to make a bet live.

The odds, for instance, update automatically and make it easy to see the potential payout you could receive.

Live streaming

bet365 offers a live streaming service so that you can watch the game unfold and (hopefully) see your bet materialize into a win.

The sports covered vary from jurisdiction to jurisdiction but generally include sports like horse racing and European soccer.

The biggest downside with bet365’s streaming service is that it doesn’t provide streaming for some of the bigger US sports like other platforms do.

Caesars, for instance, has a partnership with the NFL and offers users free streaming of every game. bet365, on the other hand, has no coverage of a major league.

Alongside its live streaming service, bet365 also offers live game analysis, showing you each team’s biggest strengths and weaknesses as the course of the match unfolds.

This information is not only interesting, but informative, and can help you to make a better live bet in the heat of the game.

Pros

• Great live betting market

• Live bets are easy to make

• Live match breakdowns

Cons

• Competitors stream more popular sports

Welcome incentive – 4.5 stars

bet365 is currently offering users not one, but two different welcome offers to choose from.

Both of these offers are very attractive and a great reason to give the site a try.

However, other promotions like a referral program are missing.

2024 incentive

bet365 is currently offering not one, but two welcome bonuses to new users.

These are:

• Free Credits: If you make a qualifying bet of at least $5, you will earn $150 in bonus credits

• First Bet Coverage: If your first qualifying bet fails, bet365 will cover the amount you wagered up to $1,000

These offers are currently being offered by other betting sites. However, few offer both at once, which makes bet365’s welcome incentive slightly more attractive.

It’s worth mentioning that you cannot choose both welcome incentives, and when you sign up for the platform, you’ll be given the option of one or the other.

How to redeem

To redeem either offer, follow these steps:

• Create an account and wait for it to be verified

• Once verified, deposit at least $10 to be eligible for either offer

• Choose the welcome bonus you’d like to receive

• If you choose the free credits, you’ll need to make a qualifying bet of at least $5 to receive the credits

• If you choose the bet coverage, simply make a qualifying bet up to the amount of $1,000, and if you lose, bet365 will refund your account

Comparative offers

The same bonuses are being offered by competitor platforms like FanDuel and Caesars.

However, none of these platforms offers a choice of either welcome incentive, which does make bet365’s bonus even more attractive than the competition.

It’s a really smart move from bet365 because they’re not offering anything more than competitors. Rather, the added value is in the choice that you get to make.

Other promotions

Aside from this, bet365 is always running different one-time promotions such as bet boosts on certain games, as well as Parlay boosts. These promos can help to boost your earnings significantly.

One promotion that I did miss was a referral program. This can be a great way to earn hundreds of dollars in free credits, and most major US betting sites have some kind of affiliate system in place.

Pros

• Not one but two welcome bonuses

• Bonuses are on par with the market

Cons

• No referral program

Customer service – 4 stars

bet365’s customer service team is friendly, knowledgeable, and always happy to help.

However, the lack of a telephone number is very disappointing.

Live chat

Perhaps the best part of bet365’s customer service is its 24/7 live chat service. Available in 12 languages, this service makes solving an issue a quick, simple, and hassle-free process.

From my testing, the queues for the live chat are very short, though you may experience some delay during peak hours.

Every agent is also very knowledgeable and happy to walk you through a problem at your own pace.

Telephone

The biggest problem with bet365’s customer service is its lack of phone support.

If you have a major issue with your account, a simple telephone call can save you so much time and hassle, so it’s a massive shame that bet365 does not offer this service to users.

Email

The other way to contact a customer support assistant is via email. bet365 is known for its quick email replies, and every response is personalized and filled with relevant guidance as well as links to FAQ sections that you may find useful.

If you prefer, you can also reach out to bet365 through Twitter, and the response times tend to be just as quick.

Pros

• Email support available

• 24/7 live chat is particularly good

Cons

• No phone number

Final Thoughts

Overall, bet365 is a very solid platform that’s definitely able to hang with the other major US betting sites. It does have its flaws, like its sub-par mobile app and website, and lack of crypto payments.

However, the diverse range of markets and great live betting experience do make up for these flaws, and I would recommend bet365 to any fan of European sports who wants access to every European market they could think of.

How to open an account with bet365?

Registering with bet365 Sportsbook is quite easy. The process of opening an account shouldn’t take more than 5 minutes.

Step 1: Enter your basic information

First, fill in your basic information, such as full name, date of birth, and the last four digits of your social security number.

Step 2: Enter your email

Proceed with entering your email address and cell phone number.

Step 3: Sign up with username and password

Choose a username and a password, and if you have one, enter a bonus code.

Step 4: Confirm your age

Accept the Terms and Conditions and confirm that you’re at least 21 years old. Finally, click on the Join bet365 button.

Step 5: Confirm your identity

You must provide the required documents to confirm your identity. Submit your ID or driving license and proof of address and payment. The verification process usually takes between 12 to 48 hours.

How to gamble responsibly

Before we end this article, we need to caution you to always bet responsibly.

To ensure you’re being cautious, betting sites implement various responsible gambling practices that will help you keep your betting habits in check.

• Limits: Online sports betting apps allow you to set betting limits, i.e. limit how much you can bet in a day, a week, or a month.

• Cashouts: You can withdraw your winnings quite easily from any betting platform. This prevents you from spending all of your winnings. There’s also the option for early cashout, so you can still get paid if the bet is starting to go sideways.

• Help & resources: Betting apps provide access to resources for problem gamblers and point them to organizations that can help with gambling addiction.

To help with gambling, we created a 'how to bet on sports' guide, that helps new sports bettors understand the industry better, to play safer and more securely.

Responsible gambling organizations and charities in the US

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