Are you tired of scrolling down endless lists of the 'best sportsbooks' that are probably ranked based on how much the site is paid?
We’ve built a smarter way to find the best online sportsbook for you.
Answer a few short questions and our tool will automatically pair you with the best options, based on your answers.
Real recommendations to suit your betting preferences. No bias, ever.
Find the perfect sportsbook for you & get a personalized recommendation
We only suggest legal, regulated, and trustworthy sportsbooks that are available in your location.
What state do you live in?
How do I choose a US sportsbook?
The simplest way to identify the best sportsbook? Take our quiz to get a tailored suggestion based on what's most important to you.
These are the questions with a summary of why they are important.
1. What state do you live in?
Sports betting in the US is handled on a state-by-state basis, meaning sportsbooks don’t operate in all states. We make sure you have options that are licensed and available to you to ensure a safe and legal experience.
2. What sport(s) do you plan to bet on most?
Some sportsbooks focus on a select number of sports, offering better odds, promotions, and features for specific games. We'll help you find a platform that best suits your interests.
3. How familiar are you with sports betting?
Beginners might enjoy straightforward platforms with tutorials while experienced bettors could require advanced features and diverse betting markets. We help you find a platform that matches your skill level.
4. Do you plan to bet live (in-play) or place bets before the game starts?
If you enjoy real-time, fast-paced excitement, we look for the best tools designed with live betting in mind. If you like pre-match bets, we’ll recommend options with robust analysis tools.
5. What kind of bonuses or promotions are important to you?
Whether you’re after welcome bonuses, free bets, or loyalty rewards, we pair you with sportsbooks delivering the incentives you care about most.
6. What kind of customer support do you expect?
Want 24/7 support, live chat or phone support? We recommend online sportsbooks that offer the level of support that you prefer.
7. Do you plan to bet most on mobile or desktop?
Some platforms work particularly well on mobile apps, while others are best suited to desktops. We recommend picking a sportsbook that’s geared to your most commonly used device.
8. Any special preferences? (pick a maximum of 3)
Love live streaming, microbetting or social features? We help you find a sportsbook with the extras that matter most to you.
Find your perfect match - Take the above quiz now to find the best sportsbook for your betting style, quick and easy.
How we review and rate sportsbooks
At Sporting Post our mission is to provide you with accurate, honest assistance in finding your perfect sportsbook, and to do so with clarity and competence.
Our process is based entirely on data, not opinion, which means you’ll get reliable, impartial recommendations every time.
Our team is always tweaking our evaluation criteria to ensure our analysis is as accurate and current as possible.
In the rapidly-evolving world of online sports betting, we offer you the dependable information needed to make an educated selection.
You can view our dedicated page for more information on how we test and review sportsbooks.
Additionally, you can view all of our sportsbook reviews here.
State-specific guides
If you are looking for a sportsbook review guide for the specific state you live in, check out our reviews below:
How are online sportsbooks & sports betting changing in 2025
In 2025, online sports betting in the United States is evolving significantly due to technological innovations, shifting consumer behaviors, and changes in the regulatory environment.
Recent statistics
The online sports betting marketplace is booming.
Revenue in the sports betting market is projected to reach US$18.51bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.89%, resulting in a projected market volume of US$25.08bn by 2029.
And that growth is expected to come with 20 million new users on betting platforms in 2025 alone.
Meanwhile, the average annual spend on sports betting per household is up to $1,100—evidence that sports wagering is becoming an ingrained part of US entertainment.
Sources: Statista, Investopedia
Insights
In many cases, how readily consumers are betting on sports, and how quickly the industry is expanding, is having unexpected impacts on Americans’ financial behavior.
While the industry booms, there's a concerning trend of reduced savings and investments among bettors. For every dollar they spend on sports betting, households are spending $2 less on investments in things like mutual funds and stocks.
The intersection of media, sports and betting is changing the way people consume entertainment.
The collision of real-time gambling markets with sports broadcasts risks making it even more difficult for fans to tell where sport ends and betting begins, intensifying audience engagement along the way.
Source: Investopedia
Sporting Post predictions based on current trends
Artificial intelligence and personalized betting recommendations: By the end of 2025, AI will tailor the betting experience using user-driven data. Sportsbooks will use AI to offer hyper-personalized betting suggestions to enhance engagement. AI-driven personalization could potentially increase engagement for sportsbooks by up to 40%.
Crypto expansion: As the uptake of digital currencies increases, more major sportsbooks will look to move into the cryptocurrency space and provide enhanced bonuses for crypto depositors as an extra incentive.
Rise of eSports betting: The eSports betting market is poised for substantial growth, with revenue forecasted to hit $1.1 billion by 2028. This nascent industry could draw a younger audience to online sportsbooks.
Tighter regulations: The explosive growth of the industry means we can expect increased regulatory scrutiny aimed at protecting consumers. States may introduce more rigorous responsible gambling protections and stricter advertising restrictions to limit the social costs of increased access to gambling.
Mobile-first experience: As more users opt for mobile betting for its convenience, the industry will prioritize mobile-first experiences. Expect innovations in mobile app design and functionality, potentially including voice-activated betting and augmented reality features that enhance in-game live betting.
Surge in women's sports betting: As interest continues to grow in betting on women's sports, this trend is likely to endure in 2025. More diversified betting options for women's leagues may appear in sportsbooks, which could trickle down to increased viewership and sponsorship opportunities in women's sports.
Sources: S&P Global, American Gaming Association, Gambling News
As the industry evolves, the challenge for stakeholders will be balancing the economic benefits of sports betting with the need to protect vulnerable individuals from the potential harms of excessive gambling.
The success of the legal sports betting industry in 2025 and beyond will likely depend on its ability to innovate responsibly and adapt to an increasingly scrutinized regulatory environment.
How to gamble responsibly in the US
Before we close this guide, we have to warn you to always gamble responsibly.
To ensure you’re being cautious, online sportsbooks implement various responsible gambling practices that will help you keep your betting habits in check.
Limits: Sportsbooks allow you to set betting limits, i.e. limit how much you can bet in a day, a week, or a month.
Cashouts: You can quickly withdraw any winnings on any US sportsbook. This ensures you don’t burn your winnings. There’s also early cashout, so you can still make a profit if the bet starts going soon.
Help & resources: Online sportsbooks give customers access to resources to help problem gamblers and to help them find help for their gambling addiction.
To help, we created a 'how to bet on sports' guide, that helps new sports bettors understand the industry better and to play safer.
Responsible gambling organizations and charities in the US
Organization | Contact details |
|---|---|
Email: [email protected], Phone: 1-800-522-4700 | |
Email: [email protected], Phone: 020 7381 7722 | |
Email: [email protected], Phone: 1-888-532-3500 |
Frequently asked questions
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Editorial policy
Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.
This process helps ensure that all of our content is as relevant, accurate, and valuable to readers as possible.
References
To accurately test legal sportsbooks online, our process dives deep into analytical research of the gambling industry, to see what features are the best for you.
Below are some of the references we use when making these decisions:
