William Hill is a well-known name in the UK online gambling space.
With decades of experience providing betting services, William Hill launched its casino product more recently and has already attracted a sizable player base.
However, with new casino sites constantly emerging, you may be wondering if William Hill still deserves your business.
In this William Hill Casino review, we will analyse the key aspects UK players care about when choosing an online casino.
This includes assessing the game variety, bonuses and promotions, payment options, security protocols, and customer support along with the pros and cons of each category.
Throughout this review, we will evaluate the casino’s primary features using a qualitative, points-based scale. These points will be converted into star ratings.
For more information on how we test online casinos view here.
Overall Rating – 4 stars
Overall, we give William Hill Casino a rating of 4 stars, based on an overall score of 57 and an average of 81%.
William Hill Casino has good payment methods, an easy-to-use mobile app and website, and provides a secure gaming environment.
It offers a reasonable variety of games, though not as many as some competitors. The welcome bonus is average but better than some. Support is fairly responsive.
The main downside is that the game library still lags behind other major casinos. The signup bonus, while decent, is not exceptional.
We would recommend William Hill Casino for those prioritising safety and security.
For players focused on game variety and bonuses, other options may be preferable, but William Hill remains a solid choice.
Here’s a breakdown of how William Hill Casino performed:
Category | Points | Star rating |
|---|---|---|
Safety | 10 | 5 stars |
Bonus & promotions | 7 | 3.5 stars |
Games & software | 7 | 3.5 stars |
Mobile casino app | 8 | 4 stars |
Website experience | 8 | 4 stars |
Deposits & withdrawals | 9 | 4.5 stars |
Customer service | 8 | 4 stars |
Here’s a rundown of the overall pros and cons of William Hill Casino:
Pros
Very secure and licensed by major regulatory bodies
Advanced encryption technology to protect user data
Long-standing, reputable brand
Reasonable variety of games
Easy-to-use website and mobile app
Good payment options
Cons
The game library lags behind some competitors
Bonuses are not as generous as some other casinos
High wagering requirements on bonuses
Fewer limited-time promotions than other brands
Some minor software issues on the mobile
Safety – 5 stars
William Hill Casino stands as a standard of security in the online gaming world.
While a variety of games is crucial, the safety and fairness of a casino are paramount, and William Hill excels in these areas.
Licences
William Hill is licensed by the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), and the Gibraltar Betting & Gaming Association.
These are among the most stringent regulatory authorities in the industry, ensuring that William Hill adheres to the highest standards of player protection, game fairness, and responsible gambling.
The presence of multiple licences from such reputable bodies means that William Hill is regularly audited and held to strict regulatory standards.
This multi-jurisdictional oversight provides players with an extra layer of security and reassurance.
Security
William Hill employs state-of-the-art encryption technology to safeguard player information and financial transactions.
The casino’s use of advanced SSL encryption means that all data is encrypted before transmission, making it virtually impossible for unauthorised parties to access sensitive information.
Moreover, William Hill’s commitment to security is not just about technology.
The casino’s partnership with leading financial services ensures that all transactions are processed through secure, reliable, and trusted payment methods.
Track Record
Owned by WHG (International) Limited Casinos, William Hill has established a solid reputation over the years.
The casino’s commitment to fair play is evident, with its games being evaluated and certified for fairness by Testing Systems Testing, a respected independent auditor.
While William Hill is not eCogra certified, the certification by Technical Testing Systems (TST) and the lack of recent average game payout reports on the website do not diminish the casino’s reputation for fair play.
The long-standing history of the brand and its commitment to transparency and player protection speaks volumes.
Pros
Licensed by UKGC, MGA, and Gibraltar, ensuring high safety standards
Advanced SSL encryption technology protects player data
Games certified for fairness by a reputable independent auditor
Owned by a well-established and reputable company
Cons
None
Bonus & Promotions – 3.5 stars
William Hill provides a solid welcome bonus and ongoing promotions, though some competitors offer better incentives.
Welcome Bonus
The current welcome offer grants new players a 400% match deposit bonus of up to £40 to play Big Bass Bonanza slots.
To qualify, you must:
Register a new account using promo code BASS40
Opt-in to the promotion
Make a minimum £10 deposit
Wager the full deposit amount on Big Bass Bonanza
This nets you a nice extra chunk of bonus cash to play with. However, the 35x wagering requirements on the bonus are quite high compared to some other casinos.
How to Redeem
Sign up at William Hill Casino using promo code BASS40
Opt into the welcome bonus promotion
Deposit £10+ and wager the full amount on Big Bass Bonanza
Play through the bonus amount of 35x before withdrawing winnings
Promotions
There are ongoing prize draws and promotions like free spins and cashback offers that add incentives for returning players.
However, William Hill doesn’t have as many limited-time promotions compared to big-name casino brands.
You’ll find enough perks to enhance your experience, though the playthrough rates attached to the offers reduce their value.
Comparative Offers
Many competitors like BetMGM, tend to offer larger welcome bonuses with lower wagering rates. Their promotional calendars also tend to include better ongoing offers.
So while William Hill’s incentives are decent enough, you can likely find superior bonuses and promotional value shopping around.
Pros
400% welcome bonus up to £40
Ongoing prize draws and promotions
Easy to qualify for the welcome offer
Cons
High 35x wagering requirements
Smaller bonuses than some competitors
Less frequent limited-time offers
Games & Software – 3.5 stars
William Hill Casino offers a robust selection of games, backed by reliable software, providing UK users with a comprehensive gaming experience.
Games Available
William Hill Casino’s extensive game library caters to all types of players, from slot enthusiasts to classic table game aficionados.
Slot Games
With more than 300 slot games, William Hill Casino stands out with its variety.
Players can dive into a world of themed adventures with titles like Well of Wishes, Pirates’ Plenty, and Mega Pyramid.
The dedicated Slots page makes it easy to navigate through the vast selection, and daily jackpots add an extra layer of excitement, clearly displaying potential winnings.
Card Games
Blackjack lovers are treated to 24 different options at William Hill, including Premium Blackjack and Progressive Blackjack.
The variety ensures that both traditionalists and those seeking a twist on the classic game will find something to enjoy. The 24/7 availability of these games means that the action never stops.
Table Games
Roulette enthusiasts have 39 versions to choose from, ensuring that William Hill caters to a diverse audience.
From traditional European Roulette to innovative variants like 2D Roulette and Mayfair Roulette, each game offers a unique spin on the casino classic.
Video Poker
William Hill Casino also offers a range of video poker games, including popular variants like 7-Card Stud and Texas Hold’Em.
The Poker School is a valuable resource for learning the rules, and the separate Poker lobby allows for free software downloads, enhancing the poker-playing experience.
Jackpots
The exclusive Vegas Millions section on William Hill Casino is a jackpot hunter’s paradise.
With games like Hagar the Horrible and Genie Jackpots, players have the chance to win substantial prizes, adding to the thrill of the slot experience.
Live Games
William Hill’s live casino is a standout feature, offering a plethora of live games with a real casino feel.
The live games include:
Live Roulette
Live Blackjack
Live Poker
Live Baccarat
Live Game Shows
The live casino operates 24/7 with a variety of tables and dealers, including international options like Malta and Atlantic City Roulette.
The professional presentation and slick layout of the live games provide an immersive online casino experience.
Software
William Hill Casino employs software from several providers, including Playtech, Microgaming, and NetEnt.
This diversity ensures a reliable and varied gaming experience with minimal technical issues.
The software supports a seamless transition between games and platforms, whether on desktop, mobile, or app.
Pros
A vast array of over 300 slot games
24/7 availability of blackjack and roulette
Exclusive Vegas Millions jackpot games
Comprehensive live casino with a variety of games and dealers
User-friendly website and mobile app interface
Cons
Some games may load slowly on the mobile app
Live Casino can sometimes experience freezing issues
Free poker software is only available for Windows
Mobile Casino App – 4 stars
The William Hill Casino app provides a top-notch mobile experience for casino gaming on the go.
With a vast selection of slots, table games, and live dealers, intuitive design, and solid performance, it engages players with Vegas-style action.
Look and Feel
A sleek dark blue and white colour scheme gives the lobby an understated yet stylish look. The visuals avoid garishness to keep attention on the games themselves.
Animated banners and large game images still make browsing the categories appealing. Logical layout and filtering options result in a user-friendly design.
The smooth performance enhances the user experience. Lag or stuttering fails to materialise even on slower connections. Portrait and landscape orientation both work flawlessly.
The app prioritises usability and quick loading over flashier visuals. This focus serves players well by minimising distractions from the quality action.
User Experience
The William Hill Casino app offers an intuitive, enjoyable user experience that makes gaming a breeze on mobile.
The lobby loads rapidly and the bottom menu bar grants one-tap access to game categories, account options and more.
Finding favourite games takes just seconds thanks to handy filtering and search capabilities.
Slots shine as the premier category, featuring hundreds of top titles.
Filters allow narrowing selections by features like free spin bonuses or progressive jackpots to customise the experience.
Landscape view expands the immersive, cinematic gameplay. With rapid loading and auto play functionality, players enjoy seamless slot spinning for hours on end.
Table games also impress on mobile with convenient access to options like side bets and insurance in just a tap or two.
Blackjack, roulette and other classics play smoothly without frustrating lags. The user experience remains consistent even on shaky connections thanks to automatic game saving.
Check out our roundup of the best UK casino apps to see how William Hill Casino compares.
Pros
Hundreds of high-quality casino games
Intuitive, user-friendly interface
Smooth performance and rapid loading
Reliable gameplay even on unstable connections
Convenient account management
Cons
Limited live dealer game selection
Stability issues on some older devices
Website Experience – 4 stars
William Hill Casino provides players with a modern, easy-to-use website for a smooth gaming experience.
Look and Feel
The William Hill Casino site has a clean, sophisticated dark blue, and white colour scheme. The layout spotlights the wide selection of slots, table games and live dealers.
Large game images and animated banners showcase options without excessive flashiness. The logical organisation of menus and filtering tools enables an intuitive, user-friendly design.
User Experience
Navigation feels swift and seamless, with rapid page loading even on slower connections.
The search function quickly locates games, while handy categories like New Games or Jackpot Slots simplify browsing.
Registration and account management both prove straightforward. Landscape and portrait mode orientation work flawlessly across devices.
By minimising distractions, the site lets players enjoy a stellar selection of games.
Pros
Slick, uncluttered design
Intuitive site navigation
Hundreds of high-quality casino games
Cons
Limited live dealer game selection
The site might slow down in peak traffic
Deposits and Withdrawals – 4.5 stars
William Hill Casino offers users a variety of convenient banking options for making deposits and withdrawals.
Deposits
There are numerous ways to fund your William Hill Casino account. Deposit methods include:
Debit/Credit Cards (Visa, Mastercard)
PayPal
Paysafecard
Skrill
Neteller
Bank Transfer
Making a deposit is quick and easy.
Simply navigate to the cashier page, select your preferred payment method, enter the deposit amount and payment details, and the funds will instantly appear in your account.
Deposit minimums start at just £10 across all methods.
Making a Deposit
Follow these simple steps to make a deposit:
Log into your account
Click on “Deposit” in the banking section
Choose deposit method
Enter deposit amount
Provide necessary payment details
Confirm the deposit
Withdrawals
Withdrawing your winnings from William Hill is a smooth process with multiple options available.
Withdrawal times vary by method – e-wallets are fastest at 0-24 hours, while bank transfers and checks can take 2-10 business days.
The minimum withdrawal amount is £30 across payment methods, which is higher than some competitors but still reasonable. No fees are charged for withdrawals, which is a major plus.
Making a Withdrawal
Making a withdrawal follows a similar process to deposits:
Visit the banking page and click “Withdraw”
Select withdrawal method
Enter the amount to withdraw
Provide required account details
Confirm the withdrawal
Pros
Numerous deposit and withdrawal options
Quick processing times overall
No fees charged on transactions
Generous deposit minimums and maximums
Cons
Slightly higher minimum withdrawal amount
Bank transfers can be slow
Customer Service – 4 stars
William Hill offers decent customer service overall.
There are multiple options available to get assistance when needed.
Live Chat
The live chat feature on William Hill is very convenient for quick inquiries. Agents typically respond within a minute or two.
They are friendly and do their best to resolve issues. However, conversations feel a bit scripted at times. Some agents seem more knowledgeable than others.
But overall, live chat is a solid option for basic questions.
Sending an email to William Hill’s customer support team also gets reasonably fast replies. Responses usually come within a few hours.
The agents provide detailed answers and seem to understand more complex problems better via email. But the back-and-forth nature of emails makes it less ideal for urgent issues.
Phone
Calling William Hill’s UK-based customer service line connects you with knowledgeable representatives right away.
No long wait times or annoying phone trees to navigate. The agents are professional and extremely helpful. This is the best option for complicated or time-sensitive issues.
Pros
Fast live chat responses
Email agents provide thoughtful, well-researched answers
Excellent UK-based phone support
Cons
Live chat conversations can feel scripted
Email back and forth delays urgent help
No 24/7 customer service phone line
Final Thoughts
William Hill Casino makes for a safe, secure, and straightforward online gaming destination.
Between its reliable operations, easy-to-use desktop and mobile platforms, and focus on safety, William Hill provides a package suitable for most players’ needs.
While its game variety doesn’t match some mega-casinos, William Hill still offers a reasonable selection to entertain fans of slots, table games, and live dealer options.
The signup bonus, though not exceptional, also gives players a little extra to work with.
For these reasons, those prioritising security, accessibility, and a fuss-free experience should find enjoyment at William Hill Casino.
Players focused predominantly on game variety and bonuses may prefer other casino sites but William Hill remains a quality choice overall.
