bet365 Review 2024 & Expert Rating

Updated at: November 14th, 2024
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Bet365 is undoubtedly one of, if not the most popular betting sites and apps in the UK right now.

And with such popularity, you may be considering giving it a try.

In this review, we will help you decide whether or not bet365 is right for you by showing you our personal experience with the platform.

We’ll highlight the biggest pros and cons, unique features and user-friendliness, so you can make an informed decision as to whether the platform is fit for your goals.

Throughout this bet365 review, we will evaluate the platform’s primary features using a qualitative, points-based scale. These points will be converted into star ratings.

For more information on how we test view here.

Overall Rating – 5 stars

Overall, we give bet365 a rating of 5 stars, based on an overall score of 84.4 and an average of 93.8%.

Bet365 is an awesome platform. For starters, the app itself is clean, easy to use and technically sound. The range of markets is also excellent, and to top it all off, the customer support is flawless.

Bet365 is so good that it’s hard to pick up on any major faults. The biggest things to look out for are the high minimum deposit for bank transfers and the slightly subpar welcome incentive. However, considering how well-rounded the site is, its advantages more than make up for these minor drawbacks.

We would recommend bet365 to anyone who wants a reliable, easy-to-use platform with access to more markets than you would ever need.

Here’s a breakdown of how bet365 performed:

Category

Points

Star Rating

Safety

9.5

5

Mobile betting app

9.6

5

Web betting site

9.6

5

Deposits & withdrawals

9.3

5

Markets

9.7

5

Pre-match betting

9.4

5

In-play betting

9.6

5

Welcome incentive

8.9

4.5

Customer service

9.2

5

Here’s a rundown of the overall pros and cons of bet365:

Pros

  • Awesome mobile app and web platform

  • Bet365 is very safe

  • Wide range of markets

  • Great live streaming service

Cons

  • Minimum deposit for bank transfer is a little high

  • Welcome incentive could be a little better

Safety – 5 stars

Bet365 is easily one of the safest betting sites in the UK, and you can rest assured that every penny you put into the platform will be handled fairly.

Licences

The best way to assess the safety of a betting site is to check what licences it holds. Luckily, bet365 holds a UK Gambling Commission licence, which is the most stringent licence a UK betting site can obtain.

Under this licence, bet365 must conduct all gambling fairly and openly, for instance. And, in the event of the company going bust, it must execute a variety of measures to ensure that your money will be protected.

UK Gambling Commission lists bet365's licensed betting operations
UK Gambling Commission lists bet365's licensed betting operations

Security

Bet365 operates under an Information Security Management System (ISMS), which acts to protect the confidentiality and sensitive information of its users.

This, alongside the site’s multiple layers of firewalls, ensures that your information won’t be leaked, helping to keep both your financial, and sensitive information protected.

bet365 earns a high cybersecurity rating of 94 from SecurityScorecard
bet365 earns a high cybersecurity rating of 94 from SecurityScorecard

Track Record

Aside from this, bet365 has an excellent track record. It was founded in 2000 and has since displayed over 20 years of perfect conduct, with barely a blemish on its record.

This history should give you the utmost confidence that any money you put into the site will be handled fairly.

Pros

  • UK Gambling Commission License

  • Perfect track record

Cons

  • None

Mobile Betting App – 5 stars

Bet365’s mobile app is flawless and despite the less-than-kind Play Store reviews, our experience with it was nothing but positive.

bet365's mobile app homepage
bet365's mobile app homepage

Look and Feel

The first thing that will strike you about the mobile app is just how good it looks.

Thanks to the dark theme, crisp icons and easy-to-read font, the app feels much more sophisticated than competitors, and you can tell a lot of effort has gone into making it as user-friendly as possible.

One of the most notable features of the mobile app is its search functionality.

For starters, there is a comprehensive menu for every market offered, and clicking on each one will take you to a new menu devoted to that sport.

bet365's comprehensive menu
bet365's comprehensive menu

Alternatively, there is a search bar that can be used to find anything within the app. This quickly turned out to be our favourite feature.

Finding your bets is simple too. All you have to do is hit the ‘my bets’ option in the menu, and you’ll be able to see your current positions, both live and pre-match.

Making a Bet

Making a bet through the mobile app is an incredibly simple process.

Placing a bet on bet365's mobile app
Placing a bet on bet365's mobile app

All you need to do is click on your desired market, find a game you want to bet on, decide what you want to bet on (e.g.. winner, goals, cards) and click the yellow odds number.

From here, a stake box will pop up, where you can choose how much to wager. Then all you need to do is click confirm, and your bet will be immediately processed.

Placing a bet on bet365's mobile app
Placing a bet on bet365's mobile app

User Experience

Overall, our experience with the bet365 app was overwhelmingly positive. The design was clean and modern, and thanks to the well-ordered layout, we could find everything from our bets to upcoming events at the push of a button.

We never felt limited with bets at any time, due to the sheer range of options available, and thanks to the streaming service (see the ‘In-Play’ section for more details), we could easily make live bets too.

It is worth noting that some users have reported glitching with the mobile app, particularly on Android devices. However, we used an Android phone and did not experience any of these issues.

Check out our roundup where we gave bet365 the #1 spot as the best betting app in the UK.

Pros

  • App looks modern

  • Search functions are awesome

  • Easy to make and find bets

Cons

  • Some users have reported app glitches

Web Betting Site – 5 stars

The website is just as good as the mobile app. It’s essentially a blown-up version of its mobile counterpart and is a little easier to navigate due to the larger size.

Look and Feel

The website looks very similar to the mobile version, with the available markets appearing at the top of the page, followed by the in-play and Join tab.

The home screen also features the latest sporting news and upcoming events, which can help you stay up to date on your favourite sports.

bet365's website homepage
bet365's website homepage

The website is incredibly easy to navigate, thanks to the clear tabs and useful search bar.

It also looks clean and modern, carrying over the dark theme that the mobile app employs.

User Experience

Like the mobile app, we only had a positive experience with bet365’s website.

We slightly preferred using the web version over the mobile app, simply because we found it easier to evaluate and place bets on a larger screen.

However, the mobile app is the better option if you’re betting on the go.

What’s also great is that, because the two versions are so similar, you can easily go between each site, depending on where you are and what device you have available.

Pros

  • Website looks clean

  • Menus and search functions are great

  • No technical issues

Cons

  • None

Deposits & Withdrawals – 5 stars

Bet365 makes it incredibly easy to both deposit and withdraw money.

Furthermore, deposits and withdrawals are free to make and instantaneous.

Deposits

Funnily enough, bet365 makes it very easy for you to deposit money into your account.

The process of making a deposit on bet365
The process of making a deposit on bet365

Virtually every deposit method you could think of is available, including:

  • Visa/Mastercard payments

  • PayPal

  • Bank transfer

  • Apple/Google Pay

  • Paysafe

  • Trustly

For most deposit options, the minimum deposit is £5.

However, the minimum figure for PayPal payments is £25, and for bank transfers, you’ll have to deposit at least £100.

Available payment options
Available payment options

Deposits are instant and importantly completely free to make.

There’s also a very high maximum deposit amount of £20,000 for debit cards and £100,000 for bank transfers, meaning you’ll never be locked out of putting money into your account.

Making a Deposit

Depositing through bet365 is incredibly simple.

Just follow these steps:

  • Log into your account, and click the ‘deposit’ option located just next to your profile picture.

  • Add your preferred payment method using the pop-up form.

  • Select your deposit amount, hit the deposit button and you’re good to go.

Withdrawals

You can withdraw any winnings that you make using the same methods as above, except for E-Wallets like Apple and Google Pay.

Withdrawals are likewise free to make, and the minimum withdrawal fee is nice and low at £5 (or £10 for PayPal withdrawals).

The processing times for withdrawals depend on the method that you choose. However, you can generally expect the funds to hit your account within 24-72 hours.

Making a Withdrawal

Making a withdrawal through bet365 is just as simple as depositing cash.

All you need to do is head to your account page by clicking on your profile button, and then select ‘Bank.’

From here, you’ll be able to see how much money you have available to withdraw. To withdraw it, simply click on the withdraw icon, select the amount and your payment method and hit confirm.

Pros

  • Plenty of deposit and withdrawal options available

  • No deposit or withdrawal fee

  • Simple to deposit and withdraw funds

Cons

  • Minimum bank transfer deposit of £100

Markets – 5 stars

Bet365 has an incredible array of sports to choose from, ranging in popularity. The odds are also easy to view, and its best odds guaranteed feature is extremely attractive.

Sports

Through bet365, you can bet on literally every single sport that you can think of.

Of course, the site has the most popular categories like football, rugby, boxing and tennis.

Beyond this, many more niche sports such as greyhound racing and eSports are offered.

Markets available
Markets available

With such a wide range available, you’ll most likely be able to bet on your favourite sport or team and delve into higher-risk, higher-reward markets that other sites simply don’t offer.

For a full list of sports offered, visit here.

Odds

Bet365 also offers very competitive odds on these sports, which are very simple to find thanks to the excellent layout of the mobile app and website.

From the home screen, you simply need to click on the sport that you’re interested in to get live odds whenever you want.

The odds for horse racing are particularly good, as bet365 has a best odds guaranteed policy.

Essentially, this means that if you place a winning bet on a horse race, and the SP is greater, they will pay you the better odds.

There are a few caveats, like needing to place a bet from 8:00 am, but overall this makes horse race betting on bet365 particularly attractive.

Pros

  • Huge range of sports

  • Great odds

  • Best odds guaranteed for horse racing

Cons

  • None

Pre-Match Betting – 5 stars

If you’re looking to make bets before a sporting event takes place, bet365 has you covered with an excellent pre-match betting service that’s hard to fault.

Coverage

You can make a variety of pre-match bets through bet365, depending on the specific sport.

For football games, for instance, you can make bets on goals, corners, cards, and even more speculative bets such as the winner of a certain league.

The overrounds of most pre-matched bets also fall under the industry standard of 110%, so you can rest assured that on the whole, you’re getting the best odds available.

Bet Builder

One of our favourite features of bet365 was the ‘Bet Builder.’

This essentially allows you to create a combination of up to 12 bets for a specific sport.

The more bets you win, the greater returns you’ll yield, and it’s a great way to up the ante for games that you’re confident about.

Pros

  • Great pre-game coverage

  • Bet Builder is awesome

  • Good selection of bets

Cons

  • None

In-Play Betting – 5 stars

Bet365’s in-play betting service is one of its best features, thanks to the sheer variety of markets available, the bet and watch service and other amenities like match stats.

Markets

Bet365 offers a wide range of live markets. The most popular sport is football, where you can bet on hundreds of games and dozens of outcomes like the number of corners, goals and half-time results.

However, aside from this, there are plenty of alternative sports for live betting, such as horse racing and tennis.

You can make individual bets throughout the game based on live odds, by simply clicking or using the bet builder to increase the stakes as you would with pre-match betting.

Finally, you can favourite different markets in the live section, to make the platform that little bit easier to navigate.

Bet & Watch

Another awesome feature is bet365’s ‘Bet & Watch’ service, which allows you to watch the game/event you’ve bet on live.

On top of this, you will also be able to see the live odds screen, so you can place bets at a moment’s notice.

This feature is honestly a game changer when it comes to in-play betting, and if you like to make live bets, bet365 will seriously impress you.

To access this service, you need to have funded your account and made a bet within the last 24 hours. This just stops people from using the platform as a free streaming service.

Live Scores and Match Stats

If you’re unable to live stream the match/event you’re betting on, you can always keep up to date via bet365’s live scores and match stats, which are housed under the ‘in-play’ tab.

These stats will give you a good overview of the state of the game, and of course, help to inform you of the best bets to take.

Pros

  • Wide range of markets

  • Making a live bet is simple and easy

  • Great bet & watch service

Cons

  • None

Welcome Incentive – 4.5 stars

Bet365 has one of the most attractive welcome incentives out of any UK betting site. Redeeming the offer is also incredibly simple.

2024 Bonus

Currently, new users who sign up to bet365 and bet a minimum of £10 will receive £30 in free bet credits.

It’s important to stress that you’re receiving bet credits, meaning you can’t withdraw the money straight away, and can only use it on betting.

Nevertheless, this offer is very attractive, and is essentially a way of picking up free money, so long as you make a winning bet with the credits.

If you’re smart with your bets, you could make this offer last several weeks, and keep winning without depositing any more cash.

And perhaps the best part of this incentive is how easy it is to withdraw your money.

As soon as you use the bet credits, and make a winning bet, you can withdraw any earnings you make straight away.

This means that the sign-up bonus is a positive financial incentive, rather than just a way to get you to stick on the platform.

How to Redeem

Redeeming the welcome incentive is very easy. You simply need to create an account by heading to the company’s website, deposit £10 and make a bet at odds 1.20.

After confirming your bet, the credits will be put into your account automatically.

Comparative Offers

The only real drawback to bet365’s welcome bonus is that it isn’t quite as attractive as some other platforms.

BetMGM, for instance, is currently offering users £40 in free bets when they deposit £10.

Betfred also offers a £40 bonus.

However, considering that bet365 is probably the most well-rounded UK betting site, sacrificing £10 isn’t a massive issue.

Pros

  • Attractive offer

  • Easy to redeem

  • Easy to withdraw the welcome incentive

Cons

  • Some platforms offer a slightly better incentive

Customer Service – 5 stars

Bet365’s customer support is flawless.

You can contact the team in four different ways, and the team itself is incredibly knowledgeable and friendly.

Live Chat

Perhaps the best way to contact the team is via the live chat service.

This is available 24/7, and when we tried it out for ourselves, we connected to an agent instantly.

The agent was able to answer our question quickly, and the entire process took a couple of minutes.

Telephone

You can also reach out via a phone call.

Calling customer support is generally a lot more effort than it’s worth, but this is far from the truth with bet365.

We connected to an agent in less than a minute, and the agent was clear, concise and happy to help with several queries.

Email

For less pressing issues, bet365 offers an email support system.

They will reply on the same day in the majority of cases, and from our experience, the replies are full of helpful information, as well as links to relevant FAQ sections.

Post Support

Finally, you can mail in a question via the post. Considering how long it will take for your letter to be processed, this isn’t a viable option for most people.

However, the fact that this service is even offered is a nice touch and goes to show just how much the company cares about its customers.

Pros

  • 24/7 live chat

  • Awesome phone service

  • Quick email replies

  • Postal option available

Cons

  • None

Final Thoughts

Ultimately, there’s a reason why bet365 is one of the UK’s most popular betting sites – it’s a masterpiece.

Everything from the design of the mobile app to the live-betting functionality has been developed to near perfection, and if you use the app, you’ll be blown away by just how easy it makes sports betting.

We would recommend bet365 to any sports bettor, whether you’re a beginner or more advanced, simply because of how good this platform is.

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Author

Bradley Gibbs

With over 12 years of experience, Bradley Gibbs is a seasoned sports betting writer and tipster specialising in uncovering value bets across football, horse racing, tennis, and golf. His extensive coverage of these sports has been featured on numerous websites and in The Racing & Football Outlook, a renowned UK betting publication. Bradley's expertise lies in identifying betting edges and delivering insightful, data-driven content for informed wagering.

Josh Miller

Josh Miller, Sporting Post’s Sports & Casino Editor, brings over five years of experience in feature writing, blogging, and SEO. With a strong background in football coverage and sports betting, his work has been featured in VAVEL. Josh also writes extensively about online casinos, providing expert insights into games, bonuses, and gambling trends. His engaging and informative content makes him a reliable resource for Sporting Post readers.