Established in Birchwood, the UK-founded site Betfred is one of the longest-standing UK betting companies, providing which has provided punters with….
Their decades-long presence in the heart of the industry also means that Betfred have mastered the ins-and-outs of British betting culture and expectation.
In this Betfred review, we will help you decide if Betfred is right for you by highlighting the biggest pros and cons based on our personal experience.
This article will shed light on their safety, mobile app, website, banking, markets, features, promotions, and customer support to help you assess if it’s the right platform for your goals.
Throughout the review, we use a qualitative, points-based evaluation of the platform’s main features.
We’ve adjusted these points for a star rating.
For more information on how we test view here.
Overall Rating – 4 stars
We give Betfred 4 out of 5 stars overall. Score: 77 /100 = 85.56%
Betfred is an excellent, well-balanced platform that does what you need it to do most: be safe, trustworthy and of a good overall product quality.
Their UKGC license guarantees tremendous security standards, while 50+ years of experience highlight their reliability.
Both the mobile app and desktop site offer seamless user experiences that make betting easy.
However, a relative weakness seems to be Betfred’s odds competitiveness.
While they offer a lot of depth across the popular sports markets, their prices aren’t as good as those of their bookmaker competitors.
Given Betfred’s strong integrity and support, we still think that they provide a great overall user experience.
Because they're long-established here and know what UK punters want, we are happy to recommend them.
This ability to meet betting needs across platforms makes them a top option for new and current players alike.
Here’s a breakdown of how Betfred performed:
Category | Points | Star rating |
|---|---|---|
Safety | 10 | 5 |
Mobile betting app | 8 | 4 |
Website | 8 | 4 |
Deposits & withdrawals | 8 | 4 |
Markets | 7 | 3.5 |
Pre-match betting | 8 | 4 |
In-play betting | 8 | 4 |
Welcome incentive | 10 | 5 |
Customer service | 10 | 5 |
Here’s a rundown of the overall pros and cons of Betfred:
Pros
Renowned for security
Trusted for over 50+ years
Smooth mobile and web platforms
Huge football market depth
Responsive customer service
Cons
Fewer niche sports are covered
Live streaming coverage is still expanding
Safety – 5 stars
Betfred is a highly secure and properly licensed UK sports betting site. You can be sure that your information and money are in safe hands.
Licences
Betfred holds licences from the UK Gambling Commission.
These stringent regulatory authorities oversee Betfred’s activities and demand secure payment processing, responsible gambling practices and separation of all player funds.
Betfred’s UKGC licence provides returning and new punters with total peace of mind that they are betting in a safe, accountable environment.
As a holder of a UKGC licence, independent auditors also frequently evaluate Betfred’s trustworthiness.
This all but guarantees customers’ safety through external verification.
Betfred places a special emphasis on keeping the prestigious licences.
Security
All transactions for payments/personal data on Betfred are also encrypted.
Their security professionals implement the latest technology, like TLS, to safeguard your account along with firewalls and the newest fraud detection systems.
Betfred is trusted to secure customers' transactions to the same level as any major bank would.
Betfred allows for optional responsible gambling limits, reality checks and self-exclusion time-outs.
These aim to identify and support vulnerable participants, while preventing fraud and underage access, so these protections show Betfred is committed to delivering a safe experience.
Track Record
They launched in 1967, meaning they have over 50 years of experience as a retail bookmaker.
The fact that they’ve been around for so long and continue to be a market leader shows how security and trust have been important to them for a long time.
Betfred is also the official sports betting partner for several major UK sports franchises.
These partnerships mean that the partners have “diligently ensured” the safety standards align.
The vote of confidence from these major organisations highlights Betfred's credibility in terms of safety.
Pros
UKGC licensed
Encrypted transactions
Responsible gambling tools
50+ years of experience
Trusted by leading sports franchises
Cons
None
Mobile Betting App – 4 stars
Betfred’s app is smooth, intuitive and easy to navigate on the go.
With a clean interface, solid features, and easy bet placement, it’s a 4-star mobile platform.
Look and Feel
When we logged in for the first time, we were met with a rather aesthetically pleasing homepage showing a collection of popular sports and highlighted events.
The use of contrasting colours in the interface makes the events pop from the blue and white background. Pages are quick to load with sports in a logical grid system.
Menus and navigation make sense without feeling crowded, though the interface is hampered somewhat by the various promotional banners, which can be distracting.
Overall, the app looks sharp and makes finding the sports you want to bet on a breeze.
Making a Bet
Placing wagers via the app is quick and simple. The odds are clearly labelled for each event, and betting slip creation is seamless.
It was easy to switch between fractional and decimal odds depending on which we preferred.
Entering our stake and adding selections was similarly intuitive, with prompts if we made any mistakes.
Submitting the bet slip was just a tap without any fuss. The option to cash out bets early is also well integrated.
User Experience
The Betfred app delivers a pretty decent experience for the most part, though some have reported that performance can occasionally be an issue.
Some reviews also say that the app can occasionally be slow or crash.
On the positive side, the interface is slick and responsive when operating correctly, which makes it easy to place bets.
Players will also find useful features like cashing out.
The addition of some form of bonus tracking would enhance the app.
Overall, these apps offer a solid mobile sports betting experience.
Check out our roundup and see where we ranked Betfred among the best UK betting apps.
Pros
Easy bet placement
Solid sports coverage
Useful cash-out option
Cons
The app can be slow and crash unexpectedly
Promotional banners distracting
Website – 4 stars
Look and Feel
Betfred’s website has a clean, modern design that is easy to navigate.
The black, white and green color scheme is professional, and all of the important links and features are easy to access across the top navigation bar.
Information has been segmented into different sections, including sports, casinos, games, and many more.
The layout is responsive in such a way that it is user-friendly on the desktop as well as on mobile.
Images and graphics are eye-catching while not overwhelming the users or distracting from information regularly searched that may be needed in exposed places.
Overall, translation is really good and makes it easy to find you’re favourite bets.
User Experience
It’s quick and easy to place bets on Betfred.
The bet slip on the right-hand side allows you to view your selections, change the stake, add multiples, and place bets in a couple of clicks.
Registration only takes a couple of minutes, and it’s easy to find competitive odds across all the sports using the odds comparison tool.
The site is safe and dependable, and it's mobile-friendly.
The pages load quickly, and the platform is steady with no lagging or crashing.
Pros
Competitive odds & betting margins
Wide range of sports & betting markets
Intuitive mobile app
Fast payouts
Live streaming available
Cons
Can improve in-play graphics
Deposits & Withdrawals – 4 stars
As one of the most popular UK betting sites, Betfred makes it easy for punters to get money in and out.
Deposits
Betfred supports a wide range of deposit options to suit all UK punters:
Debit/Credit Cards – Visa, Mastercard, Maestro
E-Wallets – PayPal, Skrill, Neteller
Bank Transfer
Paysafecard
Funding your account is quick and easy.
Select your preferred payment method, enter the amount you wish to deposit, and the funds will instantly appear in your account balance.
Making a Deposit
To make a deposit:
Log in to your Betfred account
Click on “Deposit” next to your account balance
Select your chosen deposit method
Enter the deposit amount and submit
Funds are instantly available once the transaction is approved
The minimum deposit amount is £5 across all methods.
Deposits are completely free and take just seconds to process in most cases.
Withdrawals
Betfred is just as accommodating when it comes time to withdraw your winnings.
A wide selection of withdrawal methods is available, with a minimum withdrawal set at just £5 – one of the lowest in the industry.
Payout speed is exceptionally fast at Betfred.
E-wallet withdrawals are processed within 24 hours, while other methods take no more than 5 business days in most cases.
Making a Withdrawal
To make a withdrawal:
Log in and click “Withdraw” next to your account balance
Choose your preferred withdrawal method
Enter the amount you wish to withdraw
Click withdraw and confirm the transaction
As long as you have verified your account, withdrawals are hassle-free.
Just take note of the processing times for each method.
Pros
Numerous deposit and withdrawal options
Minimum deposits/withdrawals from just £5
Swift processing for both deposits and withdrawals
Completely free deposits
Cons
5 business day wait for bank transfers
Markets – 3.5 stars
A good selection of betting markets is available at Betfred, with all of the biggest sports and leagues that UK punters might want to bet on present.
Its odds, however, often aren’t as competitive as those of other top UK bookmakers.
Sports
Soccer is king, with an enormous range of leagues and competitions from around the world.
You will find extensive markets for the Premier League, Champions League, La Liga, Serie A, and other top divisions.
Betfred also offers comprehensive markets on the smaller European leagues.
Outside of football, Betfred offers hundreds of markets tailor-made for popular sports such as tennis, golf, cricket, rugby union and rugby league, darts, snooker, boxing, MMA and others.
US sports are well represented too, with full coverage of the NFL, NBA, MLB, and NHL.
The range isn't quite as extensive as some competitors, but what's here will do the job.
Odds
Betfred are generally competitive on the main events such as the Premier League matches.
But they aren’t always the best odds guaranteed across the smaller competitions and sports, so it’s worth checking to see if you can get a better price on your bet elsewhere.
Pros
Huge range of football markets
Competitive odds on big events
Cons
Odds are less competitive in minor markets
Fewer niche sports are covered
Pre-Match Betting – 4 stars
Betfred offers a good range of pre-match betting options on most major sports and leagues.
Their pre-match product gets a 4-star rating with competitive odds and a standard but user-friendly interface.
Coverage
Betfred allows you to make pre-match wagers for dozens of sports, major leagues in the UK and abroad.
Football comes out on top with betting available on leagues from the Premier League to much more obscure divisions around Europe and the rest of the world.
You can additionally wager on tennis, golf, cricket, rugby, boxing, MMA, plus others.
While the main focus is on British and Irish matches, the coverage ranges across the world.
For example, you can bet on NFL, NBA, MLB, or NHL games, in addition to domestic basketball and handball leagues in countries such as Greece, France, and Germany.
Variety is great, although certain smaller sports/leagues are ignored.
Bet Builder
Another innovative feature is Betfred’s bet builder, which lets you combine many bets on the same match into a single bet.
There are hundreds of different target markets available for you to choose from.
So, you can create a bet based on how you think the game will turn out.
This is incredibly useful, as it means that you can get much better odds than placing those bets separately, and provides so many more options than the standard accumulator.
Pros
A huge range of pre-match betting markets and sports covered
Competitive odds, especially for the UK and Irish leagues
Easy-to-use bet builder feature
Live streaming is available for many events
Cons
Missing some niche sports or minor leagues
Overall, Betfred succeeds in the most important areas.
Their pre-match odds and markets are strong, while innovations like the bet builder add genuine value.
For these reasons, serious bettors should give Betfred serious consideration.
In-Play Betting – 4 stars
With a large selection of markets, the option to watch the matches live, and handy match stats to make use of, our bettors have all of the tools they need to place profitable in-play bets.
Markets
Betfred offers in-play markets on all major sports.
Football lovers can place in-play bets on markets such as next goalscorer, correct score, total goals, both teams to score, corners, cards shown and many, many more.
Tennis offers markets on the set winner, total sets, game-winner, total games, etc.
Betfred also offers in-play coverage for basketball, cricket, golf, boxing, MMA and many other events.
With so many, there’s a market to match your analysis of the live action.
The amount of available markets varies by sport and the popularity of the league.
Obscure competitions might only have basic markets such as matchwinner, but for top-level events in the most popular sports, Betfred carries an outstanding sophistication of in-play markets.
Bet & Watch Betfred makes In-Play betting easier by streaming many thousands of events around the world directly into their sportsbook.
Bet & Watch
Sports available to watch while wagering in play include soccer, tennis, basketball, ice hockey, volleyball, badminton and table tennis.
For games that don't have streams, Betfred provides live match trackers.
The visualisations show the live action with graphics showing ball position, player positions, changes in possession, attacks, shots and other key match events.
The trackers are granular enough to track the flow of play and provide actionable insight for your In-Play betting.
Live Scores and Match Stats Live scores are shown on every In-Play market, so you’re always up to date with the current state.
Live Scores and Match Stats
Betfred also supplies useful match stats including possession, shots on goal, corners, ball touch heatmap and so on.
The number of stats available varies from sport to sport and league to league, but they provide some powerful context when evaluating in-play wagering opportunities.
Pros
Huge variety of In-Play betting markets
Live streams
Alternative match trackers when no stream
Live scores and key match stats
Cons
Fewer markets for obscure competitions
Welcome Incentive – 5 stars
Betfred offers an excellent welcome bonus that makes it worth signing up for new UK bettors.
2025 Bonus – £30 in Free Bets & £10 Free Spins
The current welcome offer from Betfred is very competitive compared to other UK betting sites in 2025.
By using the exclusive promo code “WELCOME40” when you sign up and place a £10 qualifying bet, you unlock £30 in free bets to use across the sportsbook.
Additionally, 10 free spins on selected slots are credited to use in the casino section.
With the free bets, you can explore Betfred’s extensive markets across football, horse racing, tennis, and more without risking your own money.
The free spins also let you preview the casino games on offer.
How To Redeem
Claiming this new customer promotion is simple. Just use the Betfred promo code “WELCOME40” when registering an account, then place a £10 bet at minimum odds of 1/2.
Your account will then be credited with £30 in free bets and 10 free spins within 48 hours, ready to boost your betting bankroll.
Comparative Offers
When comparing welcome offers across top UK betting apps & sites, Betfred is among the leaders in 2025.
Their bonus beats out competitors like Ladbrokes with enhanced odds offers and also surpasses matched deposit bonuses in terms of overall value.
The £30 in free bets in particular stands out as being an industry-leading incentive. When combined with the 10 free spins, new customers are given a generous head start.
Pros
£30 in Free Bets substantially boosts the bankroll
10 free spins are good for trying the casino section
Easy to claim with an exclusive promo code
Competitive compared to other UK welcome offers
Cons
Wagering requirements on free spin winnings
Customer Service – 5 stars
Betfred offers a very high standard of customer service across all platforms.
The team is always ready to help and answer any questions or concerns you may have quickly and with ease.
Live Chat
On Betfred’s website, the live chat option puts you in touch with a customer service representative in a matter of seconds.
The agents we’ve interacted with have been friendly, patient, and able to resolve our queries efficiently on the spot.
They guide you through solutions in an easy-to-understand way with screenshots as needed.
Telephone
When you call the Betfred customer service telephone number, you are connected to a person straightaway.
We have found them to be polite listeners who take the time to understand your problem before advising the best solution.
They are experienced with any account-related question.
Send an email to the Betfred customer service team and you’ll (in our experience) receive a reply within 24 hours.
The email support agents approximately their produce email provide prompt, detailed and personalised responses to questions with step-by-step directions where necessary.
They write in a professional capacity and also offer additional help as necessary.
Pros
Fast response times across all platforms
Knowledgeable about products and accounts
Patient and happy to explain in detail
Offer individualised solutions
Cons
Can experience longer email response times during busy periods
Telephone wait times are occasionally longer than ideal
Overall, Betfred’s customer service stands out as exceptionally attentive, efficient and reliable – a key strength of their platform.
Their support team enhances user experience through prompt, customised assistance for all inquiries.
Final Thoughts
Betfred has been in the betting industry for decades, bringing with it expertise and a guaranteed reputation.
Their platform provides a smooth experience, comprehensive football markets and bet builder tools to facilitate creative betting.
Although their odds are not always the most competitive compared to some of the other top sportsbooks, Betfred have a long history of safe, trustworthy service.
Its suite of existing player promotions also offers good overall value.
Backed by fast, knowledgeable customer support, both new and experienced punters should feel comfortable joining Betfred’s substantial UKGC-regulated community.
For the above reasons, Betfred continues to be a quality destination we are happy to point our readers towards, particularly football fans looking for a highly reputable and feature-packed sportsbook.
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