The top UK betting sites are bet365, BetVictor, and Betfred. The popular bookmakers cover a wide range of betting markets, have user-friendly betting platforms, and provide odds in most sports.
Best betting sites compared 2025
Ranking | Betting site | Best bookmaker for | Welcome offer | Withdrawal time | Minimum deposit | Minimum odds | Sporting Post rating |
|---|---|---|---|---|---|---|---|
1 | bet365 | Overall best betting site UK 2025 | Bet £10 get £30 | 1 to 5 days | £5 | 1.5 | 5/5 |
2 | BetVictor | Best prices on top-flight football | Bet £10 get £40 | Instant to 5 days | £5 | 2 | 5/5 |
3 | Betfred | Regularly best for football & horse racing odds | Bet £10 get £50 | Instant to 7 days | £10 | 2 | 5/5 |
4 | Coral | Best for live streaming of horse racing | Bet £5 get £20 | Instant to 4 days | £5 | 1.5 | 4/5 |
5 | Ladbrokes | Most famous name in UK betting | Bet £5 get £20 | Instant to 4 days | £5 | 1.5 | 4/5 |
6 | William Hill | Best for odds boosts | Bet £10 get £30 | Instant to 5 days | £10 | 1.5 | 4/5 |
7 | Paddy Power | Best for money-back specials that run daily | Up to £40 in free bets with money back | Instant to 3 days | £10 | 1.4 | 4/5 |
8 | 888sport | Best for a large choice of payment options | Bet £10 get £30 + £10 casino | Instant to 3 days | £10 | 1.5 | 4/5 |
9 | Betfair | Best odds for horse racing using Betfair Sp | Bet £10 get £30 | Instant to 5 days | £10 | – | 4/5 |
10 | Unibet | Best for in-play betting | Bet £20 get it back if it loses | Instant to 5 days | £10 | 1.5 | 4/5 |
11 | Betway | Best gambling site for eSports | £30 free bet matched + 100 bonus spins (if you lose your first Acca) | Instant to 3 days | £5 | 1.4 | 4/5 |
12 | Spreadex | Best for sports spread betting | Bet £10 get £30 | 2 to 5 days | £10 | 1.5 | 4/5 |
13 | SBK | Best for submitting your betting tips & leaving feedback | Bet £10 get £30 | Instant to 10 days | £10 | 1.5 | 3/5 |
14 | Sky Bet | Best for free-to-play promotions | Place any bet get £30 in free bets | Instant to 5 days | £5 | 1.5 | 3/5 |
15 | 10bet | Best for quick payouts | 50% deposit match up to £50 | Instant to 2 days | £10 | 1.8 | 3/5 |
16 | BetUK | Best for multiple welcome offers | Bet £10 get £30 | Instant to 5 days | £10 | 1.8 | 3/5 |
Best online bookmakers UK reviewed
We’ve reviewed 16 of the best UK betting sites to help you find the right platform for your betting needs.
1. bet365 – Overall best betting site UK 2025
App store rating | 4.7 (iOS), 4.7 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Bet £10, get £30 in free bets |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Live Chat, Email, Phone, Twitter |
Minimum deposit | £5 |
Year founded | 2000 |
Online casino | Yes |
bet365 has consistently delivered the best odds on football, horse racing, and tennis, making the firm superior value for most comparisons.
The platform streams more than 1,000 events every month in high quality, to follow the action as it happens.
The mobile application is intuitive, with seamless live stream viewing and quick bet placement.
While lacking a loyalty program, bet365 has an extensive selection of markets, from esports to handball.
Things like in-play bet builder and fast cash-out allow users greater flexibility and control.
The likes of Best Odds Guaranteed on the horses, as well as event-specific promotions, for instance for Cheltenham, add additional value.
Read our complete bet365 review.
I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer.
bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors.
While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 5/5 |
Web betting site 💻 | 5/5 |
Deposits & withdrawals 💷 | 5/5 |
Markets ⚽ | 5/5 |
Pre-match betting 🔜 | 5/5 |
In-play betting ⛹🏻 | 5/5 |
Welcome incentive 🤑 | 4.5/5 |
Customer service 📞 | 5/5 |
- ✅ Broad sports coverage, including esports and handball
- ✅ Strong, consistent odds
- ✅ High-quality live streams of 1,000+ events monthly
- ✅ Smooth, reliable mobile app
- ✅ In-play bet builder and fast cash-out
- ✅ Strong promotions, including Best Odds Guaranteed
- ❌ No loyalty scheme for regular users
- ❌ Desktop navigation could be clearer
2. BetVictor – Best bookie prices on top-flight football
App store rating | 4.7 (iOS), 4.3 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Bet £10, get £40 in free bets |
Live streaming | Yes |
Minimum odds | 2 |
Customer support | Facebook, Twitter, Email, SMS, Phone, Live Chat |
Minimum deposit | £5 |
Year founded | 1946 |
Online casino | Yes |
BetVictor is one of the best betting sites in the UK and is known for strong odds, especially in football and horse racing.
Such a low minimum deposit of £5 means that the method is accessible to most users.
This platform has a great-looking, easy-to-use site and app.
The primary features on offer are Bet Builder and Best Odds Guaranteed on UK and Irish Horse Racing.
BetVictor broadcasts over 33,000 races yearly from 53 racetracks in the UK.
Limiting live streams to horse racing, specifically the live coverage, offers obvious value.
The app offers in-play betting with live graphics to follow the action in your sporting event, as well as a Bet Finder feature that uses Timeform data.
The market coverage is broad, including niche sports such as Gaelic games, esports and lower leagues in football, in addition to other sports and international
Although live streaming is limited to horse racing, BetVictor’s competitive odds and slick mobile app help it stand out from the crowd.
Read our complete BetVictor review.
As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid.
One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me.
However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 5/5 |
Web betting site 💻 | 5/5 |
Deposits & withdrawals 💷 | 4.5/5 |
Markets ⚽ | 5/5 |
Pre-match betting 🔜 | 5/5 |
In-play betting ⛹🏻 | 4/5 |
Welcome incentive 🤑 | 4.5/5 |
Customer service 📞 | 5/5 |
- ✅ Low minimum deposit of £5 making it accessible for all bettors
- ✅ Regularly offers the best odds for football and horse racing
- ✅ Highly rated app on both iOS and Android providing a seamless betting experience
- ✅ Includes innovative features like Bet Builder and Best Odds Guaranteed on UK and Irish horse races
- ✅ Extensive market coverage including niche sports like Gaelic games and esports
- ✅ Live streaming for over 33,000 horse races annually from 53 UK tracks
- ❌ Streaming only includes horse racing
- ❌ Less intuitive site navigation
- ❌ Limitations on winning accounts
3. Betfred – Regularly best bookmaker for football & horse racing odds
App store rating | 4.4 (iOS), 4.1 (Android) |
Payout speed | Instant to 7 days |
Welcome offer | Bet £10, get £50 in free bets |
Live streaming | Yes |
Minimum odds | 2 |
Customer support | Email, Telephone, Live Chat |
Minimum deposit | £10 |
Year founded | 1967 |
Online casino | Yes |
Founded back in 1967, Betfred, nicknamed the “Bonus King”, offers outstanding value for football and horses alike.
It stands out with promotions such as Double Delight, Hat-Trick Heaven and Acca Insurance, with up to a 50% bonus paid on winning accas.
Both the site and the app are user-friendly.
The features include a Bet Builder, as well as live streaming of more than 50,000 events annually.
The app has a strong rating and provides in-play betting with live updates and cash-out opportunities.
Betfred doesn’t currently offer betting on esports, although it does have a decent selection outside of this area, such as Gaelic games and international competitions.
With superb promotions and benefits such as treble odds on a one winner Lucky 15, Betfred should appeal to value-hunting punters.
Read our complete Betfred review.
Having tested a wide range of betting platforms, my initial experience with Betfred stood out for its ease of use. Navigating through the Premier League markets was intuitive, though I found the political betting section a bit more challenging to locate, which could be streamlined for better user experience.
Betfred’s competitive odds and the frequent bonuses, especially during high-profile events like the Euros, are a major draw. It’s clear that Betfred prioritises rewarding its users, making it a strong contender for anyone serious about getting the best value from their bets.
Despite Betfred’s strengths, particularly in its user interface and customer service, the withdrawal times are a bit slower compared to other top-tier platforms, typically taking around five hours. However, this doesn’t significantly detract from the overall experience, which remains robust for dedicated sports bettors.
Site feature | Smartstake score |
Safety 🦺 | 4/5 |
Mobile betting app 📱 | 4/5 |
Web betting site 💻 | 4.5/5 |
Deposits & withdrawals 💷 | 4/5 |
Markets ⚽ | 5/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 4.5/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 5/5 |
- ✅ £5 minimum deposit
- ✅ Competitive football and horse racing odds
- ✅ Top-rated app with smooth user experience
- ✅ Bet Builder, Acca Insurance, and Best Odds Guaranteed
- ✅ Covers niche sports and international events
- ✅ Streams over 50,000 events each year
- ❌ No esports betting
- ❌ Site layout could be improved
- ❌ In-play betting feels clunky and outdated compared to competitors
4. Coral – Best UK bookie for live streaming of horse racing
App store rating | 4.6 (iOS), 4.1 (Android) |
Payout speed | Instant to 4 days |
Welcome offer | Bet £10, get £20 in free bets |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Facebook, Twitter, Email, Live Chat |
Minimum deposit | £5 |
Year founded | 1886 |
Online casino | Yes |
Coral has been in the UK’s betting scene since 1926.
They specialise in live horse racing coverage and have a wide range of markets.
A highly navigable platform encompasses enticing promotions such as Best Odds Guaranteed, Acca Insurance and a strong Bet Builder tool.
The app is available on both iOS and Android and provides a smooth and reliable in-play betting experience, as well as stable navigation.
Unique promotions, including the Bet & Get Club and #YourCall allow users to personalise bets and receive frequent rewards.
Coral also exists offline with 1,800+ shops and two greyhound tracks.
You can link your online and shop activity with the Coral Connect card, allowing you to withdraw from your account from any shop.
Quick payouts, good promotions and a dedication to responsible gambling are what make Coral a dependable brand.
Read our complete Coral review.
As someone who’s tested numerous betting platforms, I’ve found Coral to be a reliable go-to, particularly when it comes to horse racing. I recall placing a bet on an outsider during the Cheltenham Festival, and not only did the horse come through, but Coral settled the bet almost instantly, with the funds landing in my account within minutes.
Coral’s promotions, especially their Best Odds Guaranteed on horse and greyhound races, are among the most consistent and genuine in the industry. It’s rare to find a bookmaker that offers such tangible value to its customers on a regular basis.
While Coral’s sports betting service is top-notch, particularly in terms of odds and promotions, their casino offerings don’t quite match up. For serious bettors, the sports section is where Coral truly shines, but those seeking a well-rounded gaming experience might find the casino section a bit lacking in comparison to other platforms.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 4/5 |
Web betting site 💻 | 3.5/5 |
Deposits & withdrawals 💷 | 4/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 5/5 |
In-play betting ⛹🏻 | 4/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 4/5 |
- ✅ Good live horse racing offering
- ✅ Intuitive mobile app and delivery
- ✅ Best Odds Guaranteed on UK and Irish horse races
- ✅ Numerous promotions and Bet & Get Club for existing customers
- ✅ Reliable in-play betting with real-time updates
- ✅ Quick and easy withdrawals, including in-shop with Coral Connect card
- ❌ Limited live streams outside of horse racing
- ❌ Could do with more detailed in-play stats
- ❌ £10 PayPal deposit minimum higher than other methods
5. Ladbrokes – The most famous bookie in UK betting
App store rating | 4.6 (iOS), 4.3 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Bet £10, get £20 in free bets |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Email, Telephone, Twitter, Live Chat |
Minimum deposit | £10 |
Year founded | 1902 |
Online casino | Yes |
Ladbrokes is an old and trusted bookmaker that was founded in 1886.
It's a good all-rounder in terms of range of markets and regular price boosts, and a familiar name for UK bettors.
It provides live streaming, in-play betting and an easy-to-use app for mobile and desktop.
Ladbrokes covers everything from football and horse racing to handball and esports.
The Bet Builder tool allows customers to build a custom bet.
The Best Odds Guaranteed feature and #GetAPrice aim to deliver a personalised and value-laden customer experience.
The platform also focuses on responsible gambling with robust account controls and security measures.
While odds might not always be the best, Ladbrokes' quantity of boosts and plentiful markets make it a good all-round option.
Read our complete Ladbrokes review.
Having navigated many betting sites over the years, I was cautious about Ladbrokes, but I was quickly impressed by how fast they verified my account, allowing me to place bets within minutes. I encountered a cap on my UFC bet, but the refund for the remaining balance was processed smoothly within 48 hours.
Ladbrokes’ customer service stands out in an industry where quick and reliable support is often lacking. Their ability to resolve issues promptly and process withdrawals within hours places them ahead of many competitors. It’s clear they prioritise customer satisfaction, which is crucial for anyone serious about their betting.
While their customer service and payout speed are excellent, Ladbrokes’ app could benefit from performance improvements and clearer communication on betting limits. Despite these areas, it remains a reliable platform for seasoned punters.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 5/5 |
Web betting site 💻 | 4/5 |
Deposits & withdrawals 💷 | 4.5/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 4.5/5 |
Welcome incentive 🤑 | 5/5 |
Customer service 📞 | 4/5 |
- ✅ Daily price boosts and offers
- ✅ Huge variety of sports, including niche markets
- ✅ Strong security and safe betting tools
- ❌ Odds can be below top competitors
6. William Hill – Best UK betting site for odds boosts
App store rating | 4.7 (iOS), 4.3 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Bet £10, get £30 in free bets |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Live Chat, Email, Phone, Twitter |
Minimum deposit | £10 |
Year founded | 1934 |
Online casino | Yes |
William Hill’s extensive selection of daily odds boosts could make it an ideal option for UK punters seeking value for money.
The bookie is particularly strong on pushing the prices of mainstream sports.
Founded in 1934, it has decades of experience and trust in the market.
The site covers a wide array of sports, including football, horse racing, tennis and cricket to niche sports such as beach volleyball.
William Hill TV offers horse racing live streams as well as streams from the NBA, football, cricket & tennis.
This adds excellent value for users.
The mobile app is simple and responsive, making it easy to place bets and manage your account on the go.
While the desktop site is busy, all of William Hill’s features and great odds make it one of the best sportsbooks for regular punters.
As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise.
What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible.
William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 4.5/5 |
Web betting site 💻 | 4.5/5 |
Deposits & withdrawals 💷 | 4/5 |
Markets ⚽ | 5/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 5/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 4/5 |
- ✅ Daily odds boosts in abundance
- ✅ Lots of live streaming available for horse racing, NBA & other basketball, football, cricket and tennis
- ✅ Strong UK brand association and excellent reputation
- ✅ User friendly mobile app
- ✅ Excellent odds and market variety
- ✅ Cash out, partial cash out and bet builder functionality
- ❌ Desktop site can feel cluttered
- ❌ Niche market options are more limited than some rivals
7. Paddy Power – Best sports betting site for money-back specials that run daily
App store rating | 4.7 (iOS), 4.5 (Android) |
Payout speed | Instant to 3 days |
Welcome offer | Up to £40 in free bets with money back |
Live streaming | Yes |
Minimum odds | 1.4 |
Customer support | Phone, Email, Social Media, Live Chat |
Minimum deposit | £10 |
Year founded | 1988 |
Online casino | Yes |
Paddy Power have been leading the money-back specials market on a daily basis, and are favourites for synonymous promotion-hunters.
Founded in the 1980s, the Irish bookmaker is known for its cheeky branding and frequent offers.
Sports are strong for football, darts and horse racing with competitive odds and strong market coverage.
The mobile app is extremely well-rated, with fast bet placement and flawless navigation.
Livestreams are available for some of the sports, including tennis and snooker, making the in-play experience even better.
While it doesn’t offer any crypto options, Paddy Power’s regular promotions, along with its sleek and easy-to-use platform, make it a solid option.
One of my early experiences with Paddy Power involved an antepost bet on a horse race. The speed at which they settled the bet was impressive—within minutes of the race result, my winnings were already in my account, something I don’t see often even with other top-tier bookmakers.
Paddy Power’s customer service is a cut above the rest, especially when compared to other bookies I’ve used. Their team handles queries and issues with a level of professionalism and fairness that’s rare in the industry, which is crucial for anyone betting regularly.
While Paddy Power’s odds and market depth, especially in horse racing, are among the best, their reliance on chat support might not suit everyone, particularly those who prefer direct, verbal communication. However, their commitment to fair play—like paying out on official race results rather than just podium finishes—demonstrates a customer-first approach that’s increasingly rare. For serious punters, Paddy Power offers a reliable and well-rounded betting experience.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 5/5 |
Web betting site 💻 | 4.5/5 |
Deposits & withdrawals 💷 | 4.5/5 |
Markets ⚽ | 5/5 |
Pre-match betting 🔜 | 5/5 |
In-play betting ⛹🏻 | 4.5/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 4/5 |
- ✅ Daily cashback offers
- ✅ Great odds on top sports
- ✅ Live streaming on a range of sports
- ✅ Frequent promos and bonuses
- ✅ Reliable customer service
- ❌ The website may feel crowded
8. 888sport – Best sports betting site for a large choice of payment options
App store rating | 4.5 (iOS), 4.4 (Android) |
Payout speed | Instant to 3 days |
Welcome offer | Bet £10, get £30 + £10 casino |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Phone, E-Mail, Live Chat |
Minimum deposit | £10 |
Year founded | 1997 |
Online casino | Yes |
888sport has a number of sports to bet on, including surfing and table tennis.
It is reputed for competitive prices in various sporting events, especially in football and golf while offering considerable value on popular markets for customers.
Acca Insurance is a feature where you get a free bet if one leg of your accumulator loses, giving a level of risk protection.
Live streams of UK and Irish horse racing help users feel connected to the action.
The mobile app is very well designed and offers simple navigation as well as a good user experience.
Although the live streaming service is not well-rounded and excludes anything outside of racing, 888sport remains one of the best sportsbooks for those who enjoy being spoiled for choice.
Read our complete 888sport review.
I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter.
888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards.
While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 4/5 |
Web betting site 💻 | 3.5/5 |
Deposits & withdrawals 💷 | 5/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 4/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 4/5 |
- ✅ Competitive odds for football and golf
- ✅ Acca Insurance on accumulator bets
- ✅ Easy to use mobile app
- ❌ Streaming options limited beyond horse racing
- ❌ Lacks depth on some features and markets seen in top competitors
9. Betfair – Best bookie for horse racing odds
App store rating | 4.7 (iOS), 4.5 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Bet £10, get £30 in free bets |
Live streaming | Yes |
Minimum odds | - |
Customer support | Support Page, Live Chat, Facebook, Twitter |
Minimum deposit | £10 |
Year founded | 2018 |
Online casino | Yes |
The Betfair experience is unique since it combines a sportsbook with a betting exchange, and there are more ways to bet than most UK sites.
It offers competitive odds, especially on football and horse racing, and shines with its in-play betting capabilities and cash-out features.
The Betfair app is easy to navigate and provides quick access to your bets, promotions and your favourites.
Extras like Acca Edge and the My Rewards programme add value for frequent users.
While there are some fees for transactions and restricted VIP options available, Betfair’s flexible platform is suitable for experienced bettors.
Read our complete Betfair review.
In my years of betting, Betfair’s platform has offered some of the most unique experiences, like when I placed a treble on a horse race only to find the app had cashed me out after the first leg, without my input. While this was unexpected, I was impressed by how quickly Betfair’s support team addressed the issue and even offered to re-stake the bet—a level of service you rarely see.
Betfair’s Exchange is a standout feature that sets it apart from traditional bookmakers. The ability to act as both the punter and the bookie by laying or backing bets against others provides far superior odds and a level of control that’s essential for serious bettors.
Despite the strengths of Betfair’s Exchange, there are limitations, such as the inability to place multiple bets on the Exchange itself and relatively standard odds on the sportsbook. However, the platform’s innovative approach and the depth of betting options make it a top choice for seasoned punters looking for more than just traditional betting.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 4/5 |
Web betting site 💻 | 4/5 |
Deposits & withdrawals 💷 | 4/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4.5/5 |
In-play betting ⛹🏻 | 4.5/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 4/5 |
- ✅ Both Exchange and Sportsbook available
- ✅ Excellent overall odds for major sports
- ✅ Acca Edge & My Rewards add extra value
- ❌ Charges transaction fee
- ❌ Cannot deliver any features at the VIP level
10. Unibet – Best bookmaker for in-play betting
App store rating | 4.2 (iOS), 4 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Bet £20 get it back if it loses |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Phone, Email, Live Chat |
Minimum deposit | £10 |
Year founded | 1997 |
Online casino | Yes |
Another strong choice for football fans and live stream users, Unibet offers streaming access to more than 165,000 events every year.
This site provides competitive odds on both football and horse racing, with extensive markets covered and consistent pricing.
The app is well built, easy to use and navigate with live betting and Bet Club perks for access to weekly free bets.
The Unibet welcome offer and Bet Builder (supports up to 12 selections) give users that extra bit of control and flexibility.
Odds on smaller sports might not be as competitive and successful accounts could be limited, but Unibet is still a solid all-rounder.
Read our complete Unibet review.
I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers.
Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience.
While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 4.5/5 |
Web betting site 💻 | 3.5/5 |
Deposits & withdrawals 💷 | 3.5/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 4/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 4/5 |
- ✅ Over 165,000 live-streamed events a year
- ✅ Straightforward, reliable mobile app
- ✅ Weekly free bets with Bet Club
- ✅ Strong welcome offer & personalised Bet Builder
- ❌ Odds on less popular sports are not as competitive
- ❌ Limits possible on high-winning accounts
11. Betway – Best gambling site for eSports
App store rating | 4.8 (iOS), 4.2 (Android) |
Payout speed | Instant to 3 days |
Welcome offer | £30 free bet matched + 100 bonus spins (if you lose your first Acca) |
Live streaming | Yes |
Minimum odds | 1.4 |
Customer support | Live Chat |
Minimum deposit | £5 |
Year founded | 2006 |
Online casino | Yes |
Founded in 2006, Betway covers a broad variety of sports and provides an interesting experience on both desktop and mobile.
It is a standout for cricket betting and is one of the best options for esports, with some exclusive offers available through the Betway Esports Club.
The mobile application is frequently updated for both the Android and iOS platforms, but it offers speedy navigation and quick bet placement.
Betway offer competitive odds in American football and the tennis markets as well as providing other features that interest you – for example #BetYourWay, which enables you to create and share custom bets.
Customer service is mainly broad but representatives answer fast through live chat and email.
The Free Bet Club and Four to Win horse racing game are popular promotions.
Betway is licensed by both the UKGC and MGA, providing a safe and regulated betting space.
Read our complete Betway review.
Site feature | Smartstake score |
Safety 🦺 | 3.5/5 |
Mobile betting app 📱 | 4.5/5 |
Web betting site 💻 | 4.5/5 |
Deposits & withdrawals 💷 | 4/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 3.5/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 3/5 |
- ✅ Top cricket betting site
- ✅ Strong esports coverage
- ✅ Competitive odds on NFL and tennis
- ✅ Betway Esports Club and Free Bet Club promotions
- ❌ Customer support is mostly automated
- ❌ Limited deposit and withdrawal options
12. Spreadex – Best betting website for sports spread betting
App store rating | 4.7 (iOS), 4 (Android) |
Payout speed | 2 to 5 days |
Welcome offer | Bet £10, get £30 in free bets |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Live Chat, Email, Phone, post |
Minimum deposit | £10 |
Year founded | 1999 |
Online casino | Yes |
Spreadex is one of the UK’s top spread betting sites that provides award-winning bonuses for punters, a wide range of sports, the most competitive odds, some of the best customer service, and outstanding service.
The platform offers an excellent Stats Centre, providing comprehensive data for popular sports and financial markets.
The mobile offering is virtually identical to its desktop counterpart, allowing for easy navigation and interpretation of the layout.
Enhanced value offers in horse racing include promotions such as First Past The Post and 2nd to a Rag, although Best Odds Guaranteed is notably absent.
Spread betting allows users to benefit from market fluctuations, making it a good fit for skilled bettors.
Live streaming for select sports and limited market depth for smaller events.
Read our complete Spreadex review.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 5/5 |
Web betting site 💻 | 4/5 |
Deposits & withdrawals 💷 | 3/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4.5/5 |
In-play betting ⛹🏻 | 4/5 |
Welcome incentive 🤑 | 4.5/5 |
Customer service 📞 | 4.5/5 |
- ✅ Combination of fixed odds and spread betting
- ✅ Advanced Stats Centre for in-depth analytics
- ✅ Good horse racing promotions
- ❌ Lacks Best Odds Guaranteed for horse racing
- ❌ Potential for significant losses with spread betting
- ❌ Complex navigation for those new to spread betting
13. SBK – Best for submitting your betting tips & leaving feedback
App store rating | 4.6 (iOS), 3.5 (Android) |
Payout speed | Instant to 10 days |
Welcome offer | Bet £10, get £30 in free bets |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Live Chat |
Minimum deposit | £10 |
Year founded | 2019 |
Online casino | Yes |
SBK is a mobile-only sportsbook recently launched in 2019 by Smarkets, which pulls from the odds on offer on the Smarkets exchange to offer competitive odds.
The app is stylish and intuitive, and features live odds comparisons between bookmakers to offer better value.
SBK have a strong focus on football and horse racing, and they offer some nice little perks like Same Race Accas and their detailed Stats, designed to provide you with the info you need.
It streams live horse and greyhound action, but not other sports.
It’s a no-frills package with no desktop site to use, and none of the regular promotions we’d normally expect to see at a betting site.
Security is tight, and customer service is solid with in-app chat.
Read our complete SBK review.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 4/5 |
Web betting site 💻 | 3/5 |
Deposits & withdrawals 💷 | 4/5 |
Markets ⚽ | 3.5/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 3.5/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 4/5 |
- ✅ Exchange-backed odds for bigger value
- ✅ Built in live odds comparisons
- ✅ Same Race Accas, runner comments & more stats on lots of races
- ❌ No traditional promotions
- ❌ No desktop platform
14. Sky Bet – Best for free-to-play promos and bonuses
App store rating | 4.6 (iOS), 4.5 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Place any bet get £30 in free bets |
Live streaming | Yes |
Minimum odds | 1.5 |
Customer support | Live Chat, Email, Phone, Twitter |
Minimum deposit | £5 |
Year founded | 2001 |
Online casino | Yes |
Established in 2001 by two UK-based companies, Sky Bet has evolved into one of the best betting sites in the UK.
It boasts extensive coverage of sports markets and comprehensive user-centric tools.
It is currently offering one of the standout offers across its welcome bonuses in the industry, with £30 in free bets from a 5p stake - one of the lowest entry points into the offer on the market.
The app is well laid out with smooth navigation and clean in-play.
The Super 6 game, which offers a £250,000 jackpot for predicting football scores, is one of the UK’s leading free-to-play games.
As it is regulated by the UKGC, Sky Bet has you covered as part of its responsible gambling commitments by offering clear account controls.
Read our complete Sky Bet review.
Site feature | Smartstake score |
Safety 🦺 | 3.5/5 |
Mobile betting app 📱 | 4.5/5 |
Web betting site 💻 | 4/5 |
Deposits & withdrawals 💷 | 3/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 4/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 3.5/5 |
- ✅ Innovative features like Super 6 and Request-a-Bet
- ✅ Competitive odds boosted by frequent promotions
- ✅ Low minimum stake for welcome offer
- ❌ Fewer individual player markets than some rivals
- ❌ Cash out isn’t available on all markets
15. 10bet – Best for quick payouts
App store rating | 3.6 (iOS), 2.5 (Android) |
Payout speed | Instant to 2 days |
Welcome offer | 50% deposit match up to £50 |
Live streaming | Yes |
Minimum odds | 1.8 |
Customer support | Email, Phone, Live Chat |
Minimum deposit | £10 |
Year founded | 2003 |
Online casino | Yes |
10bet, launched in 2003 by Blue Star Planet Ltd, is renowned for its competitive odds and extensive sports coverage, including unique features like the Pulse Bet, which allows higher winnings for goals scored closer to the set deadline.
The platform supports over 60,000 sports events monthly, and its app, highly rated for user experience, ranks well among the best UK betting apps.
It ranks very well in both of the main measures of design and speed, as far as UK betting apps are concerned.
Live streaming is available on all UK and Irish horse racing and greyhound racing.
While Best Odds Guaranteed isn’t available, 10bet has a regular stream of promotions and also offers acca boosts.
Joining the exclusive Ten Club comes with personalized perks for chosen users, and this is the same platform where you can access casino features.
Read our complete 10bet review.
Site feature | Smartstake score |
Safety 🦺 | 5/5 |
Mobile betting app 📱 | 4/5 |
Web betting site 💻 | 4/5 |
Deposits & withdrawals 💷 | 4/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 4/5 |
In-play betting ⛹🏻 | 3.5/5 |
Welcome incentive 🤑 | 3.5/5 |
Customer service 📞 | 3.5/5 |
- ✅ Unique Pulse Bet for in-play goals
- ✅ Strong acca and game-specific promotions
- ✅ Personalised offers via Ten Club
- ❌ No Best Odds Guaranteed
- ❌ No player prop markets for some sports
16. BetUK – Best for multiple welcome offers
App store rating | 4.6 (iOS), 4.3 (Android) |
Payout speed | Instant to 5 days |
Welcome offer | Bet £10, get £30 in free bets |
Live streaming | Yes |
Minimum odds | 1.8 |
Customer support | Email, Live Chat |
Minimum deposit | £10 |
Year founded | 2012 |
Online casino | Yes |
Launched in 2018 by online casino powerhouse LeoVegas Gaming PLC, BetUK came storming out of the gates with its slick and easy-to-use mobile features and strong football coverage.
It has markets on leagues in Uruguay, Costa Rica and Saudi Arabia as well as all the top European competitions.
Betting on horse races comes with the Best Odds Guaranteed pre 11:00 am, plus live streaming access to all UK and Irish races.
The app allows users to easily navigate the app, and they can also have access to “Instant Betting”, which allows them to settle in-play.
'Pre-Packs' enable users to put together ready-made bet builders across sports.
Though there aren't any current promotions, the site prioritizes extensive market access and a user-friendly interface.
Read our complete BetUK review.
I had reservations about BetUK due to some early issues with the site’s interface on my tablet. However, after being lured back by a compelling promotion, I noticed significant improvements in navigation and responsiveness. I vividly recall backing a horse at an early price and benefiting from their Best Odds Guaranteed feature, which led to a much larger payout than I initially expected.
BetUK has quickly become one of my go-to platforms for horse racing and football. Their odds are consistently competitive, and the speed of their withdrawals is exceptional—funds often hit my account almost instantly, which is a critical advantage for any serious punter.
Despite its strengths in odds and payout efficiency, BetUK’s interface had some initial hiccups, particularly on tablets, though these have been largely resolved. While they don’t offer as many promotions or free bets as some of the larger bookmakers, their focus on essential betting features like Best Odds Guaranteed and superior live streaming quality makes BetUK a reliable and worthwhile platform for experienced bettors.
Site feature | Smartstake score |
Safety 🦺 | 4/5 |
Mobile betting app 📱 | 3.5/5 |
Web betting site 💻 | 3/5 |
Deposits & withdrawals 💷 | 3/5 |
Markets ⚽ | 4/5 |
Pre-match betting 🔜 | 3.5/5 |
In-play betting ⛹🏻 | 3/5 |
Welcome incentive 🤑 | 4/5 |
Customer service 📞 | 3/5 |
- ✅ Best Odds Guaranteed on horse racing and greyhounds
- ✅ Also covers lesser known football leagues worldwide
- ✅ Instant Betting & Pre- Packs help to keep user experience engaging
- ❌ Limited promotions after sign up
- ❌ Casino and sportsbook features could be more integrated
We strive to deliver impartial, unbiased reviews of UK betting sites which clearly summarise their strengths and weaknesses.
We assess each site by the same nine criteria so you can compare them easily.
Safety: We check that each site has a UK license, look at its past track record, and point out any safety features that might be helping to keep your funds and data safe.
Mobile betting app: We assess the design, usability and functionality of each mobile app, from how easy it is to place bets to any standout features you should know about.
Web betting site: We review the usability of the desktop site, the options available for customisation, and how easy (or not) it is to place bets.
Deposits & withdrawals: how many payment methods are there, how easy it is to deposit and withdraw money, are there any fees, and how long does it take to deposit and withdraw money?
Markets: We look not just at the amount of sports markets available, but the quality as well, and how they compare with rival UK bookies.
Pre-Match: How user-friendly and useful are the pre-match options?
Real-time wagering: We test the live betting offering, factoring in the availability of markets and how easy they are to use whilst an event is ongoing.
Welcome offer: We list and compare the welcome bonuses offered to new players, as these can be important factors.
Customer service: We test customer support channels, focusing on response speed and quality of support.
Scoring & overall rating
Each criterion is scored by means of a points system that is converted into a star rating.
We average these for each betting site and provide you with an overall rating that makes it easier to decide which betting site is right for you.
With our in-depth reviews, you can have confidence in an honest appraisal without personal bias.
You can view our dedicated page for more information on how we test and review bookmakers here.
Additionally, you can view all of our bookmaker reviews here.
Please note: All the betting sites reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.
The best betting sites by sport
If you mainly bet on one sport, choosing a site that specialises in it can make a big difference.
We’ve created detailed guides for each of the sports below.
Follow the links to find the best betting sites for your favourite.
Betting site by sport | Top 3 bookies | Full guide link |
|---|---|---|
Best betting sites for football | We rate bet365, BetVictor and Betfred as the top 3 bookies. | |
Best betting sites for horse racing | We rate bet365, BetVictor and Coral as the top 3 bookies. | |
Best betting sites for golf | We rate bet365, Betfred and Coral as the top 3 bookies. | |
Best betting sites for tennis | We rate bet365, BetVictor and Unibet as the top 3 bookies. |
Other sport-related guides:
The best betting sites by payment method
If you prefer using a specific payment method, it’s worth choosing a site that supports it well.
We’ve created detailed guides for the options below.
Follow the links to find the best betting sites for your preferred way to pay.
How to choose the right sports betting site for you
When choosing a sports betting site, we recommend that you take the following factors into account:
1. Odds and market coverage:
Make sure the site offers competitive odds on the bets to increase your chances of bigger winnings.
Look for a wide range of betting markets, including popular sports like football, basketball, and horse racing, as well as niche sports that might interest you.
Check if the site offers both pre-match and in-play betting options.
2. Promotions and bonuses:
Look for attractive welcome offers, such as free bets or deposit bonuses, but make sure to read the terms and conditions.
Assess the availability of ongoing promotions for existing customers, like cashback offers, reload bonuses, and loyalty programs.
Ensure the wagering requirements for bonuses are reasonable and attainable.
3. User experience:
The site must have clean, intuitive navigation and layout on both desktop and mobile platforms.
Check how quickly and reliably the site is, particularly at peak betting times.
Look out for extra features such as personalized betting recommendations and live betting stats.
4. Security and licensing:
Verify that the site is licensed by a reputable authority, such as the UK Gambling Commission or the Malta Gaming Authority.
Ensure the site uses robust security measures, including SSL encryption, to protect your personal and financial data.
Check for responsible gambling measures, like deposit limits and self-exclusion options.
If you are looking at a new betting site, ensure you do your research before you play your money!
5. Payment methods:
Look for an extensive and hassle-free range of methods for deposits and withdrawals, from credit/debit cards to e-wallets like PayPal and Skrill, through to bank transfers.
Make sure that the transaction times are fair, with fast deposit processing and withdrawals in a timely manner.
Check if there are any fees when depositing or withdrawing funds.
6. Customer support:
Efficient customer service is important, so make sure the site offers various support options, including live chat, email, and phone support.
Make sure the hours work with the times you’ll most likely need customer service.
Check for a detailed FAQ segment to help address typical problems.
7. Special features:
Consider whether the site provides live streaming of events, enabling you to watch and place bets on games as they unfold.
Look for cash-out options, which allow you to settle your bets before an event finishes, enabling you to take a profit or minimise any losses.
Check for bet builder features that allow you to customise your bets by combining different selections into one wager.
How to bet responsibly on betting sites UK
Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:
Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.
Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.
Help & resources: Bookies provide access to resources for problem gamblers and point them to organisations that can help with gambling addiction.
To help with gambling, we created a 'How To Bet On Sports' guide that helps new gamblers understand the industry better, play safer and more securely.
Problem gambling organisations and charities in the UK
Organisation | Contact details |
|---|---|
24/7 Phone: 0808 8020 133, Live chat available | |
Phone: 0300 0300 111 |
The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction.
Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life.
Frequently asked questions
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Editorial policy
Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.
Our team of betting experts and editors review each guide carefully, using verified sources and industry data.
This helps us provide content that’s relevant, trustworthy, and useful.
References
To assess UK betting sites fairly, we carry out in-depth research into the British gambling industry.
This helps us understand which features matter most to you.
Here are the sources we rely on when making our recommendations:
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