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Best Betting Sites UK December 2024

Discover the top bookies in the UK, expertly tested and reviewed by our in-house betting team.

Updated at: October 7th, 2024
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What are the best betting sites in the UK?

The betting sites in the UK are bet365, BetVictor and Betfred. They offer extensive market coverage, user-friendly interfaces, and competitive odds for a variety of sports.

Best betting sites compared 2024

Ranking

Betting site

Best bookmaker for

Welcome offer

Withdrawal time

Minimum deposit

Minimum odds

Sporting Post rating

1

bet365

Overall best betting site UK 2024

Bet £10 get £30

1 to 5 days

£5

1.5

5/5

2

BetVictor

Best prices on top-flight football

Bet £10 get £40

Instant to 5 days

£5

2

5/5

3

Betfred

Regularly best for football & horse racing odds

Bet £10 get £50

Instant to 7 days

£10

2

5/5

4

Coral

Best for live streaming of horse racing

Bet £5 get £20

Instant to 4 days

£5

1.5

4/5

5

Ladbrokes

Most famous name in UK betting

Bet £5 get £20

Instant to 4 days

£5

1.5

4/5

6

William Hill

Best for odds boosts

Bet £10 get £30

Instant to 5 days

£10

1.5

4/5

7

Paddy Power

Best for money-back specials that run daily

Up to £40 in free bets with money back

Instant to 3 days

£10

1.4

4/5

8

888sport

Best for a large choice of payment options

Bet £10 get £30 + £10 casino

Instant to 3 days

£10

1.5

4/5

9

Betfair

Best odds for horse racing using Betfair Sp

Bet £10 get £30

Instant to 5 days

£10

4/5

10

Unibet

Best for in-play betting

Bet £20 get it back if it loses

Instant to 5 days

£10

1.5

4/5

11

Betway

Best gambling site for eSports

£30 free bet matched + 100 bonus spins (if you lose your first Acca)

Instant to 3 days

£5

1.4

4/5

12

Spreadex

Best for sports spread betting

Bet £10 get £30

2 to 5 days

£10

1.5

4/5

13

SBK

Best for submitting your betting tips & leaving feedback

Bet £10 get £30

Instant to 10 days

£10

1.5

3/5

14

Sky Bet

Best for free-to-play promotions

Place any bet get £30 in free bets

Instant to 5 days

£5

1.5

3/5

15

10bet

Best for quick payouts

50% deposit match up to £50

Instant to 2 days

£10

1.8

3/5

16

BetUK

Best for multiple welcome offers

Bet £10 get £30

Instant to 5 days

£10

1.8

3/5

Best online bookmakers UK reviewed

Read about the 16 top betting sites currently operating in the UK right here, and what they can offer you, and your gambling needs...

1. bet365 – Overall best betting site UK 2024

bet365 overview

App store rating

4.7 (iOS), 4.7 (Android)

Payout speed

Instant to 5 days

Welcome offer

Bet £10, get £30 in free bets

Live streaming

Yes

Minimum odds

1.5

Customer support

Live Chat, Email, Phone, Twitter

Minimum deposit

£5

Year founded

2000

Online casino

Yes

bet365 is the overall best betting site in the UK, renowned for its exceptional football betting options and wide-ranging sports coverage.

The platform excels with its competitive odds, securing the best value in most cases across major sports like football, horse racing, and tennis.

bet365's live streaming service offers high-quality broadcasts of over 1,000 events monthly, allowing users to follow the action live.

The mobile app is user-friendly, providing seamless access to live streams and quick bet placements, ensuring a superior betting experience on the go.

Despite lacking a loyalty program, bet365's comprehensive market offerings, including niche sports like esports and handball, set it apart.

Innovative features such as the bet builder, available in-play, and quick cash-out options provide flexible and dynamic betting experiences.

bet365's enticing promotions, like Best Odds Guaranteed on horse racing and specialised offers for events like Cheltenham Festival, solidify its status as the best betting site in the UK.

Read our complete bet365 review.

I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer.

bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors.

While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

5/5

Web betting site 💻

5/5

Deposits & withdrawals 💷

5/5

Markets

5/5

Pre-match betting 🔜

5/5

In-play betting ⛹🏻

5/5

Welcome incentive 🤑

4.5/5

Customer service 📞

5/5

Pros
  • ✅ Wide range of sports coverage, including niche sports like esports and handball
  • ✅ Competitive odds
  • ✅ High-quality live streaming, offering over 1,000 live events monthly
  • ✅ User-friendly mobile app providing seamless access to live streams and quick bet placements
  • ✅ Innovative features such as bet builder and quick cash-out options
  • ✅ Enticing promotions like Best Odds Guaranteed on horse racing and specialised offers for major events
Cons
  • ❌ No loyalty program for frequent users
  • ❌ Desktop site navigation can be confusing

2. BetVictor – Best bookie prices on top-flight football

BetVictor overview

App store rating

4.7 (iOS), 4.3 (Android)

Payout speed

Instant to 5 days

Welcome offer

Bet £10, get £40 in free bets

Live streaming

Yes

Minimum odds

2

Customer support

Facebook, Twitter, Email, SMS, Phone, Live Chat

Minimum deposit

£5

Year founded

1946

Online casino

Yes

BetVictor stands out as one of the best betting sites in the UK, known for its competitive football and horse racing odds.

With a low minimum deposit of just £5, it offers great accessibility for bettors.

The site and app are well-designed, providing a seamless user experience with features like Bet Builder, which allows customisation across multiple sports, and Best Odds Guaranteed on UK and Irish horse races.

BetVictor offers live streaming for over 33,000 races annually from 53 UK tracks, enhancing the betting experience despite being limited to horse racing.

The app, highly rated on both iOS and Android, supports in-play betting with live graphics and a comprehensive Bet Finder tool, which utilises Timeform data for horse racing.

BetVictor also excels with its extensive market coverage, including niche sports like Gaelic games, esports, and international events, making it a versatile platform for diverse bettors.

Despite its limited live streaming options, BetVictor's strong odds, user-friendly app, and innovative features make it a top choice for UK bettors.

Read our complete BetVictor review.

As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid.

One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me.

However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

5/5

Web betting site 💻

5/5

Deposits & withdrawals 💷

4.5/5

Markets

5/5

Pre-match betting 🔜

5/5

In-play betting ⛹🏻

4/5

Welcome incentive 🤑

4.5/5

Customer service 📞

5/5

Pros
  • ✅ Low minimum deposit of £5 making it accessible for all bettors
  • ✅ Regularly offers the best odds for football and horse racing
  • ✅ Highly rated app on both iOS and Android providing a seamless betting experience
  • ✅ Includes innovative features like Bet Builder and Best Odds Guaranteed on UK and Irish horse races
  • ✅ Extensive market coverage including niche sports like Gaelic games and esports
  • ✅ Live streaming for over 33,000 horse races annually from 53 UK tracks
Cons
  • ❌ Limited live streaming available only for horse racing
  • ❌ Site navigation could be improved for better user experience
  • ❌ Winning accounts can have stakes and offers limited quickly

3. Betfred – Regularly best bookmaker for football & horse racing odds

Betfred overview

App store rating

4.4 (iOS), 4.1 (Android)

Payout speed

Instant to 7 days

Welcome offer

Bet £10, get £50 in free bets

Live streaming

Yes

Minimum odds

2

Customer support

Email, Telephone, Live Chat

Minimum deposit

£10

Year founded

1967

Online casino

Yes

Betfred, established in 1967 and dubbed the "Bonus King," is a leading UK betting site known for its competitive football and horse racing odds.

Betfred offers an array of promotions, such as Double Delight and Hat-Trick Heaven, and excels with its Acca Insurance, providing up to a 50% bonus on winning accumulators.

The site and app are user-friendly, offering features like Bet Builder and live streaming for over 50,000 events annually.

Betfred's app is highly rated, supporting in-play betting with real-time updates and a cash-out feature, making it ideal for bettors on the go.

Despite not offering esports betting, Betfred covers a wide range of sports, including niche markets like Gaelic games and international events.

Their strong emphasis on bonuses and innovative products, like treble odds on one-winner Lucky 15s, makes Betfred a favourite among bettors.

The comprehensive market coverage, coupled with industry-leading promotions, ensures a satisfying betting experience for both novice and experienced users.

Read our complete Betfred review.

Having tested a wide range of betting platforms, my initial experience with Betfred stood out for its ease of use. Navigating through the Premier League markets was intuitive, though I found the political betting section a bit more challenging to locate, which could be streamlined for better user experience.

Betfred’s competitive odds and the frequent bonuses, especially during high-profile events like the Euros, are a major draw. It’s clear that Betfred prioritises rewarding its users, making it a strong contender for anyone serious about getting the best value from their bets.

Despite Betfred’s strengths, particularly in its user interface and customer service, the withdrawal times are a bit slower compared to other top-tier platforms, typically taking around five hours. However, this doesn’t significantly detract from the overall experience, which remains robust for dedicated sports bettors.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

4/5

Mobile betting app 📱

4/5

Web betting site 💻

4.5/5

Deposits & withdrawals 💷

4/5

Markets

5/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

4.5/5

Welcome incentive 🤑

4/5

Customer service 📞

5/5

Pros
  • ✅ Low minimum deposit of £5, making it accessible for all bettors
  • ✅ Regularly offers the best odds for football and horse racing
  • ✅ Highly rated app on both iOS and Android, providing a seamless betting experience
  • ✅ Includes innovative features like Bet Builder, Acca Insurance, and Best Odds Guaranteed on UK and Irish horse races
  • ✅ Extensive market coverage, including niche sports like Gaelic games and international events
  • ✅ Live streaming for over 50,000 events annually
Cons
  • ❌ No esports betting
  • ❌ Site navigation could be improved for better user experience
  • ❌ In-play betting feels clunky and outdated compared to competitors

4. Coral – Best UK bookie for live streaming of horse racing

Coral overview

App store rating

4.6 (iOS), 4.1 (Android)

Payout speed

Instant to 4 days

Welcome offer

Bet £10, get £20 in free bets

Live streaming

Yes

Minimum odds

1.5

Customer support

Facebook, Twitter, Email, Live Chat

Minimum deposit

£5

Year founded

1886

Online casino

Yes

Coral, a prominent name in the betting industry since 1926, excels in live-streaming horse racing, offering an extensive range of sports markets and competitive odds.

Their platform is user-friendly, supporting features like Best Odds Guaranteed, Acca Insurance and a comprehensive Bet Builder, enhancing the betting experience.

Coral's app is highly rated for both iOS and Android, providing seamless navigation and reliable in-play betting options.

They also offer unique promotions like the Bet & Get Club and #YourCall, allowing bettors to create personalised bets.

With over 1,800 betting shops and two greyhound tracks, Coral's physical and online presence is substantial.

The integration of live streaming with easy withdrawal processes, including the Coral Connect card, ensures customers can access their winnings conveniently.

Coral's commitment to customer satisfaction is evident in their extensive promotions, quick payouts, and robust responsible gambling measures, making them a top choice for both novice and experienced bettors.

Read our complete Coral review.

As someone who’s tested numerous betting platforms, I’ve found Coral to be a reliable go-to, particularly when it comes to horse racing. I recall placing a bet on an outsider during the Cheltenham Festival, and not only did the horse come through, but Coral settled the bet almost instantly, with the funds landing in my account within minutes.

Coral’s promotions, especially their Best Odds Guaranteed on horse and greyhound races, are among the most consistent and genuine in the industry. It’s rare to find a bookmaker that offers such tangible value to its customers on a regular basis.

While Coral’s sports betting service is top-notch, particularly in terms of odds and promotions, their casino offerings don’t quite match up. For serious bettors, the sports section is where Coral truly shines, but those seeking a well-rounded gaming experience might find the casino section a bit lacking in comparison to other platforms.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

4/5

Web betting site 💻

3.5/5

Deposits & withdrawals 💷

4/5

Markets

4/5

Pre-match betting 🔜

5/5

In-play betting ⛹🏻

4/5

Welcome incentive 🤑

4/5

Customer service 📞

4/5

Pros
  • ✅ Extensive live streaming for horse racing
  • ✅ User-friendly app with seamless navigation
  • ✅ Best Odds Guaranteed on UK and Irish horse races
  • ✅ Numerous promotions and Bet & Get Club for existing customers
  • ✅ Reliable in-play betting with real-time updates
  • ✅ Quick and easy withdrawals, including in-shop with Coral Connect card
Cons
  • ❌ Limited live streaming for other sports
  • ❌ In-play betting stats could be more detailed
  • ❌ Slightly higher minimum deposit for PayPal compared to other methods

5. Ladbrokes – The most famous bookie in UK betting

Ladbrokes overview

App store rating

4.6 (iOS), 4.3 (Android)

Payout speed

Instant to 5 days

Welcome offer

Bet £10, get £20 in free bets

Live streaming

Yes

Minimum odds

1.5

Customer support

Email, Telephone, Twitter, Live Chat

Minimum deposit

£10

Year founded

1902

Online casino

Yes

Ladbrokes, established in 1886, is a leading UK sports betting brand renowned for its extensive range of sports markets, competitive odds and daily promotions.

Offering in-store, online and mobile betting services, Ladbrokes excels with features like live streaming, in-play betting and a user-friendly app, ensuring a seamless betting experience.

The site supports diverse markets from mainstream sports like football and horse racing to niche options such as handball and esports, catering to various bettors' preferences.

Their Bet Builder feature allows for customised bets, enhancing user engagement, while their responsible gambling tools and robust security measures underscore their commitment to safe betting.

With additional services like Best Odds Guaranteed and #GetAPrice for personalised bets, Ladbrokes provides a comprehensive betting platform.

Despite not always having the highest odds, their frequent price boosts and extensive market coverage make Ladbrokes a top choice for bettors.

Read our complete Ladbrokes review.

Having navigated many betting sites over the years, I was cautious about Ladbrokes, but I was quickly impressed by how fast they verified my account, allowing me to place bets within minutes. I encountered a cap on my UFC bet, but the refund for the remaining balance was processed smoothly within 48 hours.

Ladbrokes’ customer service stands out in an industry where quick and reliable support is often lacking. Their ability to resolve issues promptly and process withdrawals within hours places them ahead of many competitors. It’s clear they prioritise customer satisfaction, which is crucial for anyone serious about their betting.

While their customer service and payout speed are excellent, Ladbrokes’ app could benefit from performance improvements and clearer communication on betting limits. Despite these areas, it remains a reliable platform for seasoned punters.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

5/5

Web betting site 💻

4/5

Deposits & withdrawals 💷

4.5/5

Markets

4/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

4.5/5

Welcome incentive 🤑

5/5

Customer service 📞

4/5

Pros
  • ✅ Plenty of daily promotions and odds boosts
  • ✅ Enormous range in sports covered, including fishing, surfing and beach volleyball
  • ✅ Huge emphasis on security
Cons
  • ❌ Odds are not the highest

6. William Hill – Best UK betting site for odds boosts

William Hill overview

App store rating

4.7 (iOS), 4.3 (Android)

Payout speed

Instant to 5 days

Welcome offer

Bet £10, get £30 in free bets

Live streaming

Yes

Minimum odds

1.5

Customer support

Live Chat, Email, Phone, Twitter

Minimum deposit

£10

Year founded

1934

Online casino

Yes

William Hill is renowned as the best UK betting site for odds boosts.

Established in 1934, this historic bookmaker offers a plethora of daily odds boosts across multiple sports, making it a top choice for punters looking to maximise their winnings.

The platform features an extensive range of sports, including popular options like football, horse racing and tennis, alongside niche sports such as handball and beach volleyball.

William Hill also excels in live streaming, offering coverage of horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV.

The site's user experience is generally positive, though some users find the website cluttered and hard to navigate.

The William Hill app stands out for its ease of use, quick bet placement and intuitive design, ensuring a seamless betting experience on the go.

Overall, William Hill combines tradition with modern features, making it a comprehensive and appealing option for bettors.

As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise.

What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible.

William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

4.5/5

Web betting site 💻

4.5/5

Deposits & withdrawals 💷

4/5

Markets

5/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

5/5

Welcome incentive 🤑

4/5

Customer service 📞

4/5

Pros
  • ✅ Offers a wide range of daily odds boosts across multiple sports
  • ✅ Provides extensive live streaming options including horse racing, NBA, football, cricket and tennis
  • ✅ Established reputation with nearly 100 years in the betting industry
  • ✅ User-friendly mobile app with quick bet placement and intuitive navigation
  • ✅ Competitive odds and a variety of betting markets for numerous sports
  • ✅ Excellent features like cash out, partial cash out and bet builder
Cons
  • ❌ Website can feel cluttered and difficult to navigate
  • ❌ Limited availability of some niche sports and betting options compared to competitors

7. Paddy Power – Best sports betting site for money-back specials that run daily

Paddy Power overview

App store rating

4.7 (iOS), 4.5 (Android)

Payout speed

Instant to 3 days

Welcome offer

Up to £40 in free bets with money back

Live streaming

Yes

Minimum odds

1.4

Customer support

Phone, Email, Social Media, Live Chat

Minimum deposit

£10

Year founded

1988

Online casino

Yes

Paddy Power stands out as the best betting site for daily money-back specials, making it a top choice for punters.

Founded in the late 1980s, this Irish bookmaker is renowned for its vibrant marketing and wide range of promotions.

Paddy Power excels in football, darts, and horse racing, offering excellent odds and numerous betting markets.

Their mobile app is highly intuitive, allowing for quick bet placements and easy navigation.

Live streaming of various sports, including tennis and snooker, enhances the betting experience.

Despite the lack of cryptocurrency payment options, Paddy Power's daily money-back specials and consistent promotions make it a favourite among bettors.

One of my early experiences with Paddy Power involved an antepost bet on a horse race. The speed at which they settled the bet was impressive—within minutes of the race result, my winnings were already in my account, something I don’t see often even with other top-tier bookmakers.

Paddy Power’s customer service is a cut above the rest, especially when compared to other bookies I’ve used. Their team handles queries and issues with a level of professionalism and fairness that’s rare in the industry, which is crucial for anyone betting regularly.

While Paddy Power’s odds and market depth, especially in horse racing, are among the best, their reliance on chat support might not suit everyone, particularly those who prefer direct, verbal communication. However, their commitment to fair play—like paying out on official race results rather than just podium finishes—demonstrates a customer-first approach that’s increasingly rare. For serious punters, Paddy Power offers a reliable and well-rounded betting experience.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

5/5

Web betting site 💻

4.5/5

Deposits & withdrawals 💷

4.5/5

Markets

5/5

Pre-match betting 🔜

5/5

In-play betting ⛹🏻

4.5/5

Welcome incentive 🤑

4/5

Customer service 📞

4/5

Pros
  • ✅ Offers daily money-back specials
  • ✅ Top-notch odds on football, darts, and horse racing
  • ✅ Live streaming of multiple sports
  • ✅ Numerous promotions and bonuses
  • ✅ Excellent customer support
Cons
  • ❌ Website can sometimes feel cluttered

8. 888sport – Best sports betting site for a large choice of payment options

888sport overview

App store rating

4.5 (iOS), 4.4 (Android)

Payout speed

Instant to 3 days

Welcome offer

Bet £10, get £30 + £10 casino

Live streaming

Yes

Minimum odds

1.5

Customer support

Phone, E-Mail, Live Chat

Minimum deposit

£10

Year founded

1997

Online casino

Yes

888sport offers a vast range of sports betting options, including unique markets such as table tennis and surfing.

Known for their competitive odds, especially in football and golf, 888sport ensures bettors get great value.

Their Acca Insurance feature provides added security for accumulators, offering a free bet stake if one leg loses.

Live streaming for UK and Irish horse racing enhances the betting experience, allowing users to watch the action live.

The mobile app is user-friendly, offering seamless navigation and a variety of betting options.

Despite lacking extensive live streaming for sports other than horse racing, 888sport excels in providing diverse betting markets and promotions.

Read our complete 888sport review.

I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter.

888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards.

While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.
888sport rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

4/5

Web betting site 💻

3.5/5

Deposits & withdrawals 💷

5/5

Markets

4/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

4/5

Welcome incentive 🤑

4/5

Customer service 📞

4/5

Pros
  • ✅ Competitive odds, particularly in football and golf
  • ✅ Acca Insurance feature provides a free bet if one leg of an accumulator loses
  • ✅ User-friendly mobile app with seamless navigation
Cons
  • ❌ Limited live streaming options outside of horse racing
  • ❌ Some markets and features not as comprehensive as competitors

9. Betfair – Best bookie for horse racing odds

Betfair overview

App store rating

4.7 (iOS), 4.5 (Android)

Payout speed

Instant to 5 days

Welcome offer

Bet £10, get £30 in free bets

Live streaming

Yes

Minimum odds

-

Customer support

Support Page, Live Chat, Facebook, Twitter

Minimum deposit

£10

Year founded

2018

Online casino

Yes

Betfair, established in 2012, offers both an exchange and a sportsbook, making it a versatile platform for bettors.

Known for competitive odds, particularly in football and horse racing, Betfair also excels in live betting and streaming services.

The Betfair mobile app is user-friendly, providing quick access to promotions, favourites and a streamlined bet slip.

Betfair's "Acca Edge" and My Rewards Programme offer unique benefits, enhancing the betting experience.

Despite some transaction fees and the lack of extensive VIP features, Betfair remains a top choice due to its robust market offerings and innovative features like cash out and bet builders.

Read our complete Betfair review.

In my years of betting, Betfair’s platform has offered some of the most unique experiences, like when I placed a treble on a horse race only to find the app had cashed me out after the first leg, without my input. While this was unexpected, I was impressed by how quickly Betfair’s support team addressed the issue and even offered to re-stake the bet—a level of service you rarely see.

Betfair’s Exchange is a standout feature that sets it apart from traditional bookmakers. The ability to act as both the punter and the bookie by laying or backing bets against others provides far superior odds and a level of control that’s essential for serious bettors.

Despite the strengths of Betfair’s Exchange, there are limitations, such as the inability to place multiple bets on the Exchange itself and relatively standard odds on the sportsbook. However, the platform’s innovative approach and the depth of betting options make it a top choice for seasoned punters looking for more than just traditional betting.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

4/5

Web betting site 💻

4/5

Deposits & withdrawals 💷

4/5

Markets

4/5

Pre-match betting 🔜

4.5/5

In-play betting ⛹🏻

4.5/5

Welcome incentive 🤑

4/5

Customer service 📞

4/5

Pros
  • ✅ Offers both an exchange and a sportsbook, providing versatility
  • ✅ Competitive odds on football and horse racing
  • ✅ Unique "Acca Edge" and My Rewards Programme enhance the betting experience
Cons
  • ❌ Some transaction fees apply
  • ❌ VIP features are limited

10. Unibet – Best bookmaker for in-play betting

Unibet overview

App store rating

4.2 (iOS), 4 (Android)

Payout speed

Instant to 5 days

Welcome offer

Bet £20 get it back if it loses

Live streaming

Yes

Minimum odds

1.5

Customer support

Phone, Email, Live Chat

Minimum deposit

£10

Year founded

1997

Online casino

Yes

Unibet, established in 1997, stands out for its extensive football markets and comprehensive live-streaming service, covering over 165,000 events annually.

The platform excels in football and horse racing odds, providing bettors with competitive pricing.

The Unibet app enhances the betting experience with seamless navigation and a range of in-play betting options, complemented by the Bet Club which offers weekly free bets.

Despite its strengths, Unibet's odds on less popular sports are not as competitive, and high-winning accounts may face limitations.

The platform's user-friendly interface and responsible gambling features make it a reliable choice for both novice and seasoned bettors.

Unibet's commitment to customer satisfaction is evident through its various promotions, including the generous welcome offer and Bet Builder feature, which allows for up to 12 selections per bet.

Read our complete Unibet review.

I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers.

Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience.

While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

4.5/5

Web betting site 💻

3.5/5

Deposits & withdrawals 💷

3.5/5

Markets

4/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

4/5

Welcome incentive 🤑

4/5

Customer service 📞

4/5

Pros
  • ✅ Comprehensive live streaming service covering over 165,000 events annually
  • ✅ User-friendly mobile app with seamless navigation and in-play betting options
  • ✅ Weekly free bets through the Bet Club
  • ✅ Generous welcome offer and various ongoing promotions
Cons
  • ❌ Odds on less popular sports are not as competitive
  • ❌ High-winning accounts may face limitations

11. Betway – Best gambling site for eSports

Betway overview

App store rating

4.8 (iOS), 4.2 (Android)

Payout speed

Instant to 3 days

Welcome offer

£30 free bet matched + 100 bonus spins (if you lose your first Acca)

Live streaming

Yes

Minimum odds

1.4

Customer support

Live Chat

Minimum deposit

£5

Year founded

2006

Online casino

Yes

Betway is a well-established bookmaker founded in 2006, known for its vast sports coverage and user-friendly platform.

It offers standout cricket betting options and ranks highly for eSports, featuring exclusive promotions like the Betway eSports Club. Betway's mobile app, regularly updated for both Android and iOS, enhances user experience with seamless navigation and quick bet placements.

The platform provides competitive odds, particularly for American football and tennis, and includes unique features like the #BetYourWay function on Twitter for customised bets.

Although customer service is mainly automated, Betway ensures prompt responses through live chat and email.

Betway's Free Bet Club, offering weekly free bets, and promotions like Four to Win for horse racing attract many loyal customers.

With licenses from the UKGC and MGA, Betway ensures a secure and regulated betting environment.

Read our complete Betway review.

Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

3.5/5

Mobile betting app 📱

4.5/5

Web betting site 💻

4.5/5

Deposits & withdrawals 💷

4/5

Markets

4/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

3.5/5

Welcome incentive 🤑

4/5

Customer service 📞

3/5

Pros
  • ✅ Best bookmaker for cricket
  • ✅ Impressive eSports coverage
  • ✅ Competitive odds for American football and tennis
  • ✅ Unique Betway Esports Club promotions
Cons
  • ❌ Mainly automated customer service
  • ❌ Limited deposit and withdrawal methods

12. Spreadex – Best betting website for sports spread betting

Spreadex overview

App store rating

4.7 (iOS), 4 (Android)

Payout speed

2 to 5 days

Welcome offer

Bet £10, get £30 in free bets

Live streaming

Yes

Minimum odds

1.5

Customer support

Live Chat, Email, Phone, post

Minimum deposit

£10

Year founded

1999

Online casino

Yes

Spreadex, founded in 1999, is a pioneer in combining spread betting and fixed odds on a single platform, offering unparalleled market options for UK bettors.

With a top-tier Stats Centre, users can access detailed analytics to make informed bets, covering major sports like football, horse racing and even financial markets.

The platform's mobile app is highly rated for its intuitive design, providing a smooth betting experience comparable to its desktop version.

Unique promotions like First Past The Post and 2nd To A Rag enhance the betting value, although the lack of Best Odds Guaranteed for horse racing is a drawback.

Spreadex's spread betting feature allows bettors to maximise potential profits based on market movements, which is ideal for experienced punters.

The site also supports live streaming for selected sports, ensuring bettors stay engaged with the action.

Despite limited markets for smaller sports, Spreadex's comprehensive offerings and innovative betting options make it a standout choice in the betting industry.

Read our complete Spreadex review.

Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

5/5

Web betting site 💻

4/5

Deposits & withdrawals 💷

3/5

Markets

4/5

Pre-match betting 🔜

4.5/5

In-play betting ⛹🏻

4/5

Welcome incentive 🤑

4.5/5

Customer service 📞

4.5/5

Pros
  • ✅ Combines spread betting and fixed odds on one platform
  • ✅ Features a top-tier Stats Centre for detailed analytics
  • ✅ Provides unique promotions like First Past The Post and 2nd To A Rag
Cons
  • ❌ Lacks Best Odds Guaranteed for horse racing
  • ❌ Potential for significant losses with spread betting
  • ❌ Complex navigation for those new to spread betting

13. SBK – Best for submitting your betting tips & leaving feedback

SBK overview

App store rating

4.6 (iOS), 3.5 (Android)

Payout speed

Instant to 10 days

Welcome offer

Bet £10, get £30 in free bets

Live streaming

Yes

Minimum odds

1.5

Customer support

Live Chat

Minimum deposit

£10

Year founded

2019

Online casino

Yes

SBK is a mobile-only sportsbook launched in 2019 by Smarkets, known for its competitive odds derived from the Smarkets exchange.

The app features a sleek, intuitive design and provides live odds comparisons, ensuring bettors get the best possible value.

SBK covers a wide range of sports, with particularly strong offerings in football and horse racing, including unique features like Same Race Accas and detailed statistics for informed betting.

The app offers live streaming for horse racing and greyhound races, though other sports lack this feature.

Despite the lack of traditional promotions and a desktop version, SBK’s low-margin model and superior odds make it a top choice for serious bettors.

The customer support is robust, and the app ensures secure transactions through advanced encryption.

SBK’s innovative approach and user-friendly interface have quickly made it a standout in the UK betting market.

Read our complete SBK review.

Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

4/5

Web betting site 💻

3/5

Deposits & withdrawals 💷

4/5

Markets

3.5/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

3.5/5

Welcome incentive 🤑

4/5

Customer service 📞

4/5

Pros
  • ✅ Competitive odds derived from the Smarkets exchange
  • ✅ Live odds comparisons ensure bettors get the best value
  • ✅ Unique features like Same Race Accas and detailed betting statistics
Cons
  • ❌ Limited traditional promotions and bonuses
  • ❌ No best odds guaranteed feature

14. Sky Bet – Best for free-to-play promos and bonuses

Sky Bet overview

App store rating

4.6 (iOS), 4.5 (Android)

Payout speed

Instant to 5 days

Welcome offer

Place any bet get £30 in free bets

Live streaming

Yes

Minimum odds

1.5

Customer support

Live Chat, Email, Phone, Twitter

Minimum deposit

£5

Year founded

2001

Online casino

Yes

Sky Bet is a top-rated UK betting site, known for its extensive sports markets and innovative features, making it a favourite among bettors since its establishment in 2001.

The platform offers a unique new customer offer of £30 in free bets from a minimum stake of just 5p, which is notably lower than many competitors.

Sky Bet's mobile app is highly rated for its user-friendly interface and efficient navigation, ensuring a seamless betting experience.

The site excels in live streaming, covering a vast array of sports including football, horse racing and tennis, which enhances the in-play betting experience.

Their unique Super 6 game allows users to predict football scores for a chance to win up to £250,000, making it one of the most popular free-to-play games.

Additionally, Sky Bet prioritises user security and responsible gambling with comprehensive measures regulated by the UK Gambling Commission.

Despite minor issues like occasional payout delays, Sky Bet's robust features and customer-centric approach make it a top choice for bettors.

Read our complete Sky Bet review.

Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

3.5/5

Mobile betting app 📱

4.5/5

Web betting site 💻

4/5

Deposits & withdrawals 💷

3/5

Markets

4/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

4/5

Welcome incentive 🤑

4/5

Customer service 📞

3.5/5

Pros
  • ✅ Innovative features like Super 6 and Request-a-Bet
  • ✅ Competitive odds boosted by frequent promotions
  • ✅ Low minimum stake for welcome offer
Cons
  • ❌ Limited individual player markets compared to some competitors
  • ❌ Cash out not available on all bets

15. 10bet – Best for quick payouts

10bet overview

App store rating

3.6 (iOS), 2.5 (Android)

Payout speed

Instant to 2 days

Welcome offer

50% deposit match up to £50

Live streaming

Yes

Minimum odds

1.8

Customer support

Email, Phone, Live Chat

Minimum deposit

£10

Year founded

2003

Online casino

Yes

10bet, launched in 2003 by Blue Star Planet Ltd, is renowned for its competitive odds and extensive sports coverage, including unique features like the Pulse Bet, which allows higher winnings for goals scored closer to the set deadline.

The platform supports over 60,000 sports events monthly, and its app, highly rated for user experience, ranks well among the best UK betting apps.

In football, 10bet offers comprehensive market coverage, from major leagues to niche competitions like the Zambian Super League.

Although it doesn't offer Best Odds Guaranteed, 10bet compensates with regular promotions, including acca boosts and game-specific offers.

The exclusive Ten Club provides personalised service with tailored offers for special bettors.

Live streaming is available for UK and Irish horse racing and greyhound racing, enhancing in-play betting.

Additionally, 10bet's casino section, accessible via the sportsbook, features numerous bonuses and promotions, making it a versatile platform for bettors.

Read our complete 10bet review.

Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

5/5

Mobile betting app 📱

4/5

Web betting site 💻

4/5

Deposits & withdrawals 💷

4/5

Markets

4/5

Pre-match betting 🔜

4/5

In-play betting ⛹🏻

3.5/5

Welcome incentive 🤑

3.5/5

Customer service 📞

3.5/5

Pros
  • ✅ Unique Pulse Bet feature for higher in-play winnings
  • ✅ Regular promotions and acca boosts
  • ✅ Exclusive Ten Club with personalised offers
Cons
  • ❌ No Best Odds Guaranteed
  • ❌ Lack of player prop markets in some sports

16. BetUK – Best for multiple welcome offers

BetUK overview

App store rating

4.6 (iOS), 4.3 (Android)

Payout speed

Instant to 5 days

Welcome offer

Bet £10, get £30 in free bets

Live streaming

Yes

Minimum odds

1.8

Customer support

Email, Live Chat

Minimum deposit

£10

Year founded

2012

Online casino

Yes

BetUK, established in 2018 under LeoVegas Gaming PLC, has quickly garnered a reputation for its competitive odds and extensive market coverage.

The platform is particularly strong in football, offering a broad range of leagues from major European competitions to domestic leagues in Saudi Arabia, Uruguay and Costa Rica.

BetUK also excels in horse racing, providing Best Odds Guaranteed on UK and Irish races from 11:00 am and live streaming options for most races.

The mobile app is designed for ease of use, featuring intuitive navigation and quick access to betting markets, with unique options like "Instant Betting" for rapid settlement on ongoing games.

BetUK's innovative "Pre-Packs" offer pre-made bet builders across multiple sports, enhancing the user experience with convenient multi-leg bets.

Despite its strong features, the site lacks extensive promotions beyond the welcome offer, focusing instead on providing solid market coverage and user-friendly features.

Overall, BetUK's commitment to niche sports and novelty bets, combined with its clean app design and competitive odds, make it a notable option for both novice and experienced bettors.

Read our complete BetUK review.

I had reservations about BetUK due to some early issues with the site’s interface on my tablet. However, after being lured back by a compelling promotion, I noticed significant improvements in navigation and responsiveness. I vividly recall backing a horse at an early price and benefiting from their Best Odds Guaranteed feature, which led to a much larger payout than I initially expected.

BetUK has quickly become one of my go-to platforms for horse racing and football. Their odds are consistently competitive, and the speed of their withdrawals is exceptional—funds often hit my account almost instantly, which is a critical advantage for any serious punter.

Despite its strengths in odds and payout efficiency, BetUK’s interface had some initial hiccups, particularly on tablets, though these have been largely resolved. While they don’t offer as many promotions or free bets as some of the larger bookmakers, their focus on essential betting features like Best Odds Guaranteed and superior live streaming quality makes BetUK a reliable and worthwhile platform for experienced bettors.
Sporting Post rating criteria

Site feature

Smartstake score

Safety 🦺

4/5

Mobile betting app 📱

3.5/5

Web betting site 💻

3/5

Deposits & withdrawals 💷

3/5

Markets

4/5

Pre-match betting 🔜

3.5/5

In-play betting ⛹🏻

3/5

Welcome incentive 🤑

4/5

Customer service 📞

3/5

Pros
  • ✅ Best Odds Guaranteed on horse racing and greyhounds
  • ✅ Comprehensive coverage of niche sports and novelty bets
  • ✅ Unique "Instant Betting" options for rapid settlement
Cons
  • ❌ Few sports-specific promotions
  • ❌ Intrusive casino promotions for pure sports bettors

How we rate & rank UK betting sites

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each site, ensuring that you can compare them effectively.

  1. Safety: We ensure each site has a UK license and assess its track record, highlighting any safety features that protect your funds and data.

  2. Mobile betting app: We review the mobile app’s design, functionality, and user experience, including ease of placing bets and any standout features.

  3. Web betting site: We test the desktop site for usability, customisation options, and how straightforward it is to place bets.

  4. Deposits & withdrawals: We evaluate the variety of payment methods, the ease of transactions, any fees, and how quickly you can deposit and withdraw funds.

  5. Markets: We explore the range and quality of sports markets available, comparing them to other UK betting sites.

  6. Pre-match betting: We assess the user-friendliness and versatility of the pre-match betting options.

  7. In-play betting: We analyse the live betting experience, including market availability and usability during live events.

  8. Welcome incentive: We detail and compare the welcome bonuses offered to new users, as these can be key deciding factors.

  9. Customer service: We test customer support channels, including response times and the quality of assistance provided.

Scoring & overall rating

Each criterion is scored on a points system, which is then converted into a star rating.

We average these scores to provide an overall rating for each betting site, making it easier for you to decide which one best meets your needs.

With our thorough and clear reviews, you can trust that you’re getting an honest assessment, free from personal bias.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting sites reviewed are available on iOS and Android devices and authorised by the UK Gambling Commission.

The best betting sites by sport

If you have a particular sport in mind that you plan to bet on the most, this can be an easier way to choose the best betting site for you.

We've put together detailed guides for the following sports which you can visit by following the links below.

Betting site by sport

Top 3 bookies

Full guide link

Best betting sites for football

We rate bet365, BetVictor and Betfred as the top 3 bookies.

Best Football Betting Sites

Best betting sites for horse racing

We rate bet365, BetVictor and Coral as the top 3 bookies.

Best Horse Racing Betting Sites

Best betting sites for golf

We rate bet365, Betfred and Coral as the top 3 bookies.

Best Golf Betting Sites

Best betting sites for tennis

We rate bet365, BetVictor and Unibet as the top 3 bookies.

Best Tennis Betting Sites

Other sport-related guides:

The best betting sites by payment method

You may also want to choose a betting site on the payment method you intend to use.

We've put together detailed guides for the following payment methods which you can visit by following the links below.

How to choose the right sports betting site for you

When choosing a sports betting site, we suggest taking the following factors into consideration:

1. Odds and market coverage:

  • Ensure the site offers competitive odds to maximise your potential returns.

  • Look for a wide range of betting markets, including popular sports like football, basketball, and horse racing, as well as niche sports that might interest you.

  • Check if the site provides both pre-match and in-play betting options.

2. Promotions and bonuses:

  • Look for attractive welcome offers, such as free bets or deposit bonuses, but make sure to read the terms and conditions.

  • Assess the availability of ongoing promotions for existing customers, like cashback offers, reload bonuses, and loyalty programs.

  • Ensure the wagering requirements for bonuses are reasonable and attainable.

3. User experience:

  • The site should be easy to navigate, with a clean and intuitive layout on both desktop and mobile platforms.

  • Check the speed and reliability of the site, particularly during peak betting times.

  • Look for additional features like personalised betting recommendations and live betting statistics.

4. Security and licensing:

  • Verify that the site is licensed by a reputable authority, such as the UK Gambling Commission or the Malta Gaming Authority.

  • Ensure the site uses robust security measures, including SSL encryption, to protect your personal and financial data.

  • Check for responsible gambling measures, like deposit limits and self-exclusion options.

If you are looking at a new betting site, ensure you do your research before you play your money!

5. Payment methods:

  • Look for a variety of convenient deposit and withdrawal options, including credit/debit cards, e-wallets like PayPal and Skrill, and bank transfers.

  • Ensure the transaction times are reasonable, with quick deposit processing and timely withdrawals.

  • Check for any fees associated with deposits or withdrawals.

6. Customer support:

  • Reliable customer service is crucial; check if the site offers multiple support channels such as live chat, email, and phone support.

  • Ensure customer support is available during the hours you are most likely to need assistance.

  • Look for a comprehensive FAQ section that can help resolve common issues.

7. Special features:

  • Consider if the site offers live streaming of events, allowing you to watch and bet on games in real time.

  • Check for cash-out options that let you settle bets before an event finishes to secure a profit or minimise losses.

  • Look for bet builder features that allow you to customise your bets by combining different selections into one wager.

How to bet responsibly on betting sites UK

Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:

  • Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.

  • Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.

  • Help & resources: Bookies provide access to resources for problem gamblers and point them to organizations that can help with gambling addiction.

To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.

Problem gambling organisations and charities in the UK

Organisation

Contact details

Gamble Aware

24/7 Phone: 0808 8020 133, Live chat available on the home page

PGCS

Phone: 0300 0300 111

The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life. Click the link to access the page.

Frequently asked questions

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What betting sites take Revolut?
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Editorial policy

Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.

This process maintains the integrity, relevance, and value of our content for our readers.

References

To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.

Below are the references we use when making these decisions:

Author

Bradley Gibbs

With over 12 years of experience, Bradley Gibbs is a seasoned sports betting writer and tipster specialising in uncovering value bets across football, horse racing, tennis, and golf. His extensive coverage of these sports has been featured on numerous websites and in The Racing & Football Outlook, a renowned UK betting publication. Bradley's expertise lies in identifying betting edges and delivering insightful, data-driven content for informed wagering.

Josh Miller

Josh Miller, Sporting Post’s Sports & Casino Editor, brings over five years of experience in feature writing, blogging, and SEO. With a strong background in football coverage and sports betting, his work has been featured in VAVEL. Josh also writes extensively about online casinos, providing expert insights into games, bonuses, and gambling trends. His engaging and informative content makes him a reliable resource for Sporting Post readers.