Best NBA Betting Sites UK 2024

Explore the best NBA betting sites licensed by the UK Gambling Commission, expertly reviewed by seasoned sports bettors.

We've rigorously tested and ranked the 8 best online NBA betting sites for you.

Take a look at our list and find your next trusted betting site and app for basketball today.

Best NBA betting sites compared

Best NBA betting site UK reviews

1. bet365 – Overall best NBA betting site UK 2024

bet365 is the winner on our list of the best NBA betting sites in the UK, offering an unmatched blend of features, promotions, and betting options that cater to basketball fans.

Renowned for its extensive market coverage, bet365 delivers an unparalleled selection of pre-match and in-play betting opportunities, ensuring that basketball bettors have access to a wide array of options, from player points to total scores, enhancing the betting experience.

A key highlight of bet365 is its live streaming service, which sets it apart from many competitors by offering streams for a vast majority of basketball competitions, including the NBA.

This feature allows bettors to watch games live, adding an extra layer of excitement to the betting experience.

The platform’s user-friendly interface ensures that both new and seasoned bettors can easily navigate through the site and app, making it straightforward to place bets and stream live games.

bet365’s competitive odds are a major draw for bettors looking for value, consistently offering better returns than many other bookmakers.

This, coupled with basketball-specific promotions and bonuses, such as early payouts and accumulator bonuses of up to 70%, provides bettors with excellent opportunities to maximise their winnings.

Moreover, bet365’s commitment to customer satisfaction is evident through its accolades, including awards for Best Welcome Offer and Best User Experience.

The platform’s mobile app further enhances the betting experience by offering a seamless, feature-packed service that allows users to bet on the go, access live streaming, and enjoy a variety of in-play betting options.

bet365’s comprehensive basketball betting package, featuring live streaming, competitive odds, and a wide range of betting markets, makes it a top choice for NBA bettors in the UK.

Whether you’re a novice or a seasoned bettor, bet365 provides a high-quality, reliable betting platform that meets the diverse needs of basketball fans.

Read our complete bet365 review.

I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer.

bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors.

While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.

Bradley Gibbs

2. BetVictor – Comprehensive selection of men’s & women’s basketball games

BetVictor emerges as a formidable contender in the realm of NBA betting sites within the UK, offering an impressive blend of features tailored to basketball enthusiasts.

With its expansive coverage that extends beyond the NBA to include college basketball, European leagues, and even competitions from Asia and Australia, BetVictor ensures that basketball fans have a wide array of betting options at their fingertips.

This comprehensive selection encompasses both men’s and women’s games, providing a well-rounded betting experience.

The platform distinguishes itself with its in-play betting feature, allowing users to engage with the game as the action unfolds.

Coupled with live scoreboards, this feature ensures bettors are well-informed and can make timely decisions.

BetVictor’s user-friendly interface facilitates effortless navigation through its extensive betting markets, making it accessible to both seasoned bettors and newcomers.

Promotions and bonuses are a standout aspect of BetVictor’s offering. With enhanced prices on international matches and a generous welcome bonus, the site caters to both new and existing customers.

The Bet Builder feature, popular among basketball bettors, allows for customised bets, adding a personalised touch to the betting experience.

Furthermore, BetVictor’s adoption of the #PriceItUp feature exemplifies its commitment to modernising betting practices. This social betting aspect enables users to request unique bets, fostering a community-driven approach to sports betting.

BetVictor’s blend of extensive market coverage, and innovative features like Bet Builder and #PriceItUp, alongside a user-friendly interface, positions it as a top choice for NBA betting in the UK.

With competitive bonuses and a focus on customer satisfaction, BetVictor caters to the diverse needs of basketball fans, making it a premier platform for sports betting enthusiasts.

Read our complete BetVictor review.

As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid.

One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me.

However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.

Josh Miller

3. William Hill – Best NBA betting site for regular live streams

William Hill has firmly established itself as a leading NBA betting site in the UK, blending tradition with modern betting features.

With a focus on providing a wide range of basketball betting options, William Hill caters to fans of the sport with leagues from the USA and Europe, offering an extensive variety of markets for each game.

Their commitment to the in-play betting experience is exemplified by a top-tier interface, featuring live scoring and graphics, enhancing the engagement of bettors during live matches.

Additionally, William Hill sets itself apart with the inclusion of regular live streams through its ‘WHTV’ service, allowing fans to watch basketball games in real time.

The introduction of the #YourOdds feature has been a game-changer, enabling customers to request combination bets, a unique offering that distinguishes William Hill from competitors like Betfred and BoyleSports.

This, coupled with their recognition at the UK Bookmaker Awards as a top choice among players, underscores their popularity and quality as a betting platform.

William Hill’s app is notable for its user-friendly design, ensuring that users can easily navigate through betting options. New customers are welcomed with a generous bonus, further enhancing the appeal of choosing William Hill for NBA betting.

Their app’s reliability and speed, alongside compatibility across Android and iOS devices, make it a preferred choice for mobile betting.

William Hill combines a rich betting tradition with innovative features, making it a top pick for NBA betting enthusiasts in the UK.

With live streaming capabilities, the #YourOdds feature, and a strong in-play betting platform, William Hill delivers a comprehensive and enjoyable betting experience for basketball fans.

As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise.

What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible.

William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.

Bradley Gibbs

4. Paddy Power – Best for innovative NBA betting options

Paddy Power secures its position as one of the best NBA betting sites in the UK, offering an exceptional blend of features that cater to basketball enthusiasts.

With a vast selection of events and markets, Paddy Power stands out for its comprehensive coverage of basketball competitions worldwide, including the NBA, European leagues, and even tournaments from countries as diverse as Bahrain and the Philippines.

This broad range ensures that bettors have access to various betting options, from standard game outcomes to more intricate prop bets.

What sets Paddy Power apart is its robust in-play betting platform, combined with live streaming capabilities, which enhance the betting experience by allowing users to place bets as the action unfolds and watch games live directly through the app.

The availability of live streaming for selected matches, subject to geographical restrictions, adds a layer of engagement and excitement for bettors, making Paddy Power a go-to choice for live sports betting.

Additionally, Paddy Power’s innovative approach to betting is reflected in its money-back specials and the “Bet £20 Get It Back If It Loses” welcome offer, which significantly lowers the barrier for new users to try without risking their initial stake.

The app’s user interface is designed for ease of use, ensuring bettors can navigate through the vast betting options effortlessly, whether on Android or iOS devices.

Paddy Power’s NBA betting site and app combines a wide range of betting markets, live streaming, and user-friendly features, making it an attractive option for basketball fans in the UK.

With its competitive promotions and reputation for offering quirky and unique betting options, Paddy Power provides a dynamic and enjoyable betting experience for NBA enthusiasts.

Read our complete Paddy Power review.

One of my early experiences with Paddy Power involved an antepost bet on a horse race. The speed at which they settled the bet was impressive—within minutes of the race result, my winnings were already in my account, something I don’t see often even with other top-tier bookmakers.

Paddy Power’s customer service is a cut above the rest, especially when compared to other bookies I’ve used. Their team handles queries and issues with a level of professionalism and fairness that’s rare in the industry, which is crucial for anyone betting regularly.

While Paddy Power’s odds and market depth, especially in horse racing, are among the best, their reliance on chat support might not suit everyone, particularly those who prefer direct, verbal communication. However, their commitment to fair play—like paying out on official race results rather than just podium finishes—demonstrates a customer-first approach that’s increasingly rare. For serious punters, Paddy Power offers a reliable and well-rounded betting experience.

Josh Miller

5. Coral – Best for a generous welcome offer for new bettors

Coral distinguishes itself as a premier destination for NBA betting enthusiasts in the UK, leveraging its deep roots in the betting industry to offer a robust and engaging platform.

Despite facing stiff competition, Coral’s NBA betting experience is notable for its comprehensive coverage, including the NBA and top European leagues and international competitions, ensuring bettors have access to a wide array of games and markets.

This variety includes popular bets like the money line, spread, and total points, as well as more detailed options such as half and quarter betting, catering to both novice and experienced bettors.

Coral enhances the betting experience with daily odds boosts, providing added value on selected bets and distinguishing itself with competitive offers.

While it may not have the extensive live-streaming options of some rivals, Coral still presents a selection of games available for live viewing, enriching the in-play betting experience.

The app’s ease of navigation and user-friendly interface make it accessible for all users, allowing quick and efficient bet placement.

Coral’s commitment to customer satisfaction is evident through its array of banking options and a strong welcome offer, making it attractive for new users.

The app’s integration of social betting elements, such as the #YourCall feature, further personalises the betting experience, allowing bettors to tailor their bets to their preferences.

Coral’s NBA betting app and site stands out in the UK market for its broad market coverage, user-centric features, and promotional offers.

While it may seek to expand its live streaming services, its current offerings provide a solid foundation for basketball betting, backed by the reliability and trustworthiness of a seasoned bookmaker.

Read our complete Coral review.

As someone who’s tested numerous betting platforms, I’ve found Coral to be a reliable go-to, particularly when it comes to horse racing. I recall placing a bet on an outsider during the Cheltenham Festival, and not only did the horse come through, but Coral settled the bet almost instantly, with the funds landing in my account within minutes.

Coral’s promotions, especially their Best Odds Guaranteed on horse and greyhound races, are among the most consistent and genuine in the industry. It’s rare to find a bookmaker that offers such tangible value to its customers on a regular basis.

While Coral’s sports betting service is top-notch, particularly in terms of odds and promotions, their casino offerings don’t quite match up. For serious bettors, the sports section is where Coral truly shines, but those seeking a well-rounded gaming experience might find the casino section a bit lacking in comparison to other platforms.

Bradley Gibbs

6. Unibet – Best for attractive NBA odds in match result betting

Unibet carves its niche as a formidable NBA betting site in the UK, offering a unique blend of features tailored to basketball enthusiasts.

While it may not boast the sheer volume of basketball markets found on some competing platforms, Unibet still provides a solid betting experience with comprehensive coverage of NBA games, elite European leagues, and international competitions.

Unibet shines particularly in its coverage of college basketball, setting it apart with extensive options for punters interested in the collegiate game.

One of Unibet’s standout features is its live streaming service, which, despite not covering as many games as some rivals, still offers fans the opportunity to watch live basketball action directly through the app.

This, combined with a selection of live bets, enriches the in-play betting experience, making Unibet a strong contender in the market.

Although the platform may fall short in basketball-specific promotions outside of major events like the NBA Finals, its daily odds boosts on selected bets add value and excitement for bettors.

Unibet’s competitive edge is further highlighted by its attractive odds, especially in match result betting markets for the NBA, where it often outperforms its competitors.

The app’s user experience is praised for its depth in prop markets and easy navigation, although it could benefit from introducing a loyalty program to match some of its rivals.

Unibet’s NBA betting site and app is a robust choice for UK punters, offering a mix of competitive odds, a broad spectrum of betting markets, and live streaming capabilities.

While there is room for improvement in areas like basketball-specific promotions and loyalty rewards, Unibet remains a reliable and enticing option for basketball betting aficionados.

Read our complete Unibet review.

I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers.

Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience.

While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.

Bradley Gibbs

7. 888sport – Best for college basketball offerings

888sport is as a commendable choice for NBA betting enthusiasts in the UK, striking a balance between extensive market coverage and user-friendly digital experiences.

While it may not outshine giants like bet365 in market volume, 888sport ensures basketball fans are not left wanting, offering a plethora of betting options across professional leagues beyond the NBA, including European and international competitions.

Its commitment to basketball betting is further exemplified in its dedicated section and mobile app for iOS and Android users, facilitating seamless navigation and betting on the go.

The platform shines with its college basketball offerings, providing punters with a wealth of options that are often not as extensively covered by other betting sites.

Live streaming capabilities, though not as broad as some competitors, add value to the in-play betting experience, allowing fans to engage more deeply with the games they bet on.

888sport’s welcome bonus, slightly above average, enhances its appeal to new bettors, although the overall promotional landscape for basketball betting could benefit from more basketball-specific offers, especially during high-stakes events like the NBA Finals.

The odds offered by 888sport are competitive, especially in the match result markets, ensuring bettors receive fair value for their wagers.

888sport stands out as a solid choice for NBA betting in the UK, thanks to its comprehensive market coverage, user-friendly interface, and competitive odds.

While there is room for enhancement in live streaming and basketball-specific promotions, its strengths make it a worthy contender for basketball punters looking for a reliable and enjoyable betting experience.

Read our complete 888sport review.

I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter.

888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards.

While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.

Josh Miller

8. Betfair – Best exchange betting NBA site

Betfair stands out as a premier destination for NBA betting enthusiasts in the UK, offering a unique blend of traditional sportsbook services and pioneering exchange betting.

This combination ensures bettors access to unparalleled odds, often surpassing those found on competitor sites.

The platform caters extensively to basketball fans, not just with NBA coverage but also embracing college basketball, European leagues, and international competitions, ensuring a broad spectrum of betting options.

The Betfair mobile app, compatible with both iOS and Android devices, exemplifies ease of use and efficiency, enabling punters to navigate through a myriad of betting markets and live streaming options with minimal effort.

The addition of the Betfair blog enriches the betting experience, providing valuable insights, tips, and predictions, particularly for NBA aficionados.

While basketball-specific promotions are somewhat limited, Betfair compensates with innovative features like cash out and bet builder, enhancing betting flexibility and strategy.

The welcome bonus, geared towards long-term users, underscores Betfair’s commitment to building lasting relationships with its customers.

In essence, Betfair’s blend of competitive odds, comprehensive market coverage, and user-centric features solidify its position as one of the top NBA betting apps in the UK.

The platform’s dedication to offering an enriched betting experience, backed by expert insights and a robust mobile app, makes it a favoured choice for basketball betting enthusiasts.

Read our complete Betfair review.

In my years of betting, Betfair’s platform has offered some of the most unique experiences, like when I placed a treble on a horse race only to find the app had cashed me out after the first leg, without my input. While this was unexpected, I was impressed by how quickly Betfair’s support team addressed the issue and even offered to re-stake the bet—a level of service you rarely see.

Betfair’s Exchange is a standout feature that sets it apart from traditional bookmakers. The ability to act as both the punter and the bookie by laying or backing bets against others provides far superior odds and a level of control that’s essential for serious bettors.

Despite the strengths of Betfair’s Exchange, there are limitations, such as the inability to place multiple bets on the Exchange itself and relatively standard odds on the sportsbook. However, the platform’s innovative approach and the depth of betting options make it a top choice for seasoned punters looking for more than just traditional betting.

Josh Miller

How we rate & rank basketball betting sites

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.

1. Safety: We ensure each site has a UK license and assess its track record, highlighting any safety features that protect your funds and data.

2. Mobile betting app: We review the mobile app’s design, functionality, and user experience, including ease of placing bets and any standout features.

3. Web betting site: We test the desktop site for usability, customisation options, and how straightforward it is to place bets.

4. Deposits & withdrawals: We evaluate the variety of payment methods, the ease of transactions, any fees, and how quickly you can deposit and withdraw funds.

5. Markets: We explore the range and quality of sports markets available, comparing them to other UK betting sites.

6. Pre-match betting: We assess the user-friendliness and versatility of the pre-match betting options.

7. In-play betting: We analyse the live betting experience, including market availability and usability during live events.

8. Welcome incentive: We detail and compare the welcome bonuses offered to new users, as these can be key deciding factors.

9. Customer service: We test customer support channels, including response times and the quality of assistance provided.

Scoring & overall rating

Each criterion is scored on a points system, which is then converted into a star rating.

We average these scores to provide an overall rating for each betting site, making it easier for you to decide which one best meets your needs.

As this guide is specific to basketball betting, we also focus on several basketball-specific criteria to ensure a comprehensive review.

We evaluate the range of basketball betting markets, including moneyline, point spreads, totals, prop bets, futures, and live betting opportunities, to offer a comprehensive selection.

The competitiveness of basketball odds is compared across platforms, ensuring bettors receive the best value.

We also assess the availability and quality of live betting and streaming features specifically for NBA and other basketball games.

Additionally, we scrutinise bonuses and promotions tailored to basketball betting, including welcome offers, free bets, and special promotions.

We then weight this basketball-specific criteria against the overall rating.

With our thorough and clear reviews, you can trust that you’re getting an honest assessment, free from personal bias.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting apps reviewed are available on iOS and Android devices and authorised by the UK Gambling Commission.

How do I choose a basketball betting site?

• Licensing & security: Ensure the site is licensed by a reputable authority and offers strong security for your data.

• Betting markets: Look for a wide range of basketball markets, including moneyline, point spreads, totals, prop bets, and live betting.

• Competitive odds: Compare odds across sites to find the best value for your bets.

• Live betting & streaming: Opt for sites offering real-time betting and live streaming of games.

• Bonuses & promotions: Seek out basketball-specific bonuses, but check the terms and conditions.

• User experience: Choose a user-friendly site or app with easy navigation and smooth performance, especially on mobile.

• Payment options & withdrawal speed: Ensure a variety of secure payment methods and fast withdrawals.

• Customer support: Look for responsive and helpful customer support with multiple contact options.

• Reputation: Research user reviews and site reputation for reliability and satisfaction.

Best NBA betting apps for iPhone

1. bet365 – Ranked as the top free sports application in the iOS store for good reason

2. BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications

3. Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design

Best NBA betting apps for Android

1. bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services

2. BetUK – A strong 4.5 out of 5 score on the Google Play Store

3. Coral – Surpassed 500,000 downloads on the Android platform

FAQs

Sources:

• https://www.gov.uk/government/publications/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies

• https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals

• https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling

• https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf

• https://www.basketballengland.co.uk/integrity/policies/anti-corruption-and-betting/

• https://research.reading.ac.uk/economics/wp-content/uploads/sites/87/2022/11/emdp202210.pdf

• https://openaccess.city.ac.uk/8431/

• https://www.lborolondon.ac.uk/research/sport-business/case-studies/basketball-uk/