8 Best NBA Betting Sites in the UK for 2025

Best NBA betting sites compared 2025

Top NBA betting sites UK reviewed

Here’s a closer look at the best basketball betting sites in the UK, what they offer, and how they meet different betting needs.

1. bet365 – Overall best NBA betting site UK 2025

bet365 is a top NBA betting site in the UK with strong features.

It combines these with vast market coverage and regular promotions that can be taken advantage of by basketball fans.

You'll have access to many pre-match and in-play markets, such as player props, total points, and winning margin.

This operator also offers one of the best live streaming services, allowing bettors to watch NBA games while betting directly on the platform.

The app is very intuitive, easy to use and has numerous options for bettors with comprehensive live betting capabilities and fast navigation.

In most cases, prior to placing a bet, bet365's basketball odds were ahead of or equal to all other bookmakers, often by a great margin.

The promotions are basketball-specific and existing customers will already be familiar with them.

bet365's smooth interface, reliable streams and extensive range of markets have made it appeal to both new and seasoned bettors alike.

Read our complete bet365 review.

2. BetVictor – Comprehensive selection of men’s & women’s basketball games

BetVictor is another great betting site for the NBA, and a particularly attractive option for bettors who want a little more than the straightforward standard options.

The basketball coverage here is certainly wide-ranging, too.

From the NBA and college basketball to games in the EuroLeague, and leagues in Asia and Australia.

Covering men’s and women’s events, this broad range of events gives you more variety of betting opportunities than most UK sportsbooks.

BetVictor’s live betting platform and live scoreboards allow you to keep track of sporting events in real-time and react accordingly.

It’s easy to navigate the clean interface on desktop and mobile.

Although the lack of live streaming is disappointing, the features it does have offer an excellent experience.

From making specific bets with the Bet Builder to using #PriceItUp to craft bets upon request from users, there’s an element of social betting not seen elsewhere.

Promotions are good, boosted odds on international fixtures and a good sign-up offer for new players.

It’s not in the same league as bet365 in terms of volume, but BetVictor does reflect great value and is well worth a look if you’re a value-bettor looking for depth and personalisation.

Read our complete BetVictor review.

3. William Hill – Best NBA betting site for regular live streams

William Hill is one of the best NBA betting sites in the UK, combining old-school trust with new-school features designed for NBA bettors.

You'll find excellent NBA and European action and very good coverage of each, with a healthy selection of markets for all games.

Bettors can choose from both pre-match and in-play markets and in addition to straightforward betting options, you’ll also find your fair share of team and player proposition markets on a wide range of statistical categories.

In-play betting is a clear strength. The live interface features live scoring, interactive graphics and rapid bet placement, keeping users fully engaged with the game as it unfolds.

William Hill offers basketball live streaming via WHTV, so you can watch and bet on basketball at the same time from one account.

The standout feature is #YourOdds, which allows users to request their own combination bets.

It goes beyond what you’d get with standard bet builders and gives users more control.

#YourOdds sets William Hill apart from rivals like Betfred and BoyleSports.

The app is intuitive to use, albeit a little old-fashioned.

It’s easy to navigate your way around, and it performs consistently well on Android and iOS.

William Hill's standing as one of the most comprehensive sportsbooks has been confirmed with the UK Bookmaker Awards backing it up and showing why it can be one of our top picks.

A solid welcome offer acts as a hook for new players to sign up and the have various over-arching promos, but few specific basketball ones.

4. Paddy Power – Best NBA bookie for innovative NBA betting options

Paddy Power is among the more imaginative NBA betting sites in the UK. Alongside strong coverage of international ball.

From the NBA to European basketball, you’ll also find some more obscure markets, spanning the distance from the Bahrani Basketball League to the Philippines PBA by way of the VTB League.

Customers can place bets on every element of the contest with markets relating to the main outcomes, player statistics, team totals and unusual markets, plus many more.

It is a bookmaker that boasts quirky markets and daily specials, which is a rarity for more orthodox bookmakers.

One of the most fun parts of betting through the app is live betting.

You can watch and live bet on certain matches without leaving the app, although the coverage depends on your location.

The interface is well laid out and allows for quick updates and in-play betting on the fly.

Paddy Power also has regular money-back specials as well as a very easy-to-redeem welcome offer, giving punters the chance to Bet £20 and get it back if it loses, which is a low-risk offer for new bettors.

The app is easy to use and responsive, allowing users to do anything from browsing different markets to placing bets with no hassle.

It also makes a smooth cell app, whether it's Android or iOS.

Though odds sometimes dip below competitors, especially on high-demand events, the personality of the platform, the range of markets and live features make NBA betting here solid anyway.

Read our complete Paddy Power review.

5. Coral – Best NBA bookmaker for a generous welcome offer for new bettors

Coral is a well-recognised bookmaker and their NBA betting service is very dependable for UK based users.

As well as the NBA, they cover all of the major European and international competitions.

Bettors can place wagers on traditional markets such as match winner, points spread, and over/under markets, while also benefiting from an additional depth from half-time and quarter markets and player performance markets.

It provides daily odds boosts on select bets.

While PointsBet doesn’t run as many basketball-specific promotions, these offerings still offer great potential value.

Coral offers live streaming, including certain NBA games, although the selection is not as extensive as on bet365.

Nevertheless, they provide a solid in-play platform with lag-free updating and seamless bet placement.

The app is a big strength.

It’s well designed, neat and clear, and very quick to load, which means you can track games in-play, navigate different markets and place bets without any lag at all.

Another plus is the #YourCall feature, which allows users to build their own bets using a combination of markets.

It adds more flexibility to your betting experience and it’s a feature which can be found on other, more modern platforms.

Coral is a good all-rounder.

Yes, the live streaming service could be more extensive, and the bookmaker could offer you more promotions when it comes to basketball, but Coral is user-friendly and a trusted brand in sports betting.

Read our complete Coral review.

6. Unibet – Best NBA sportsbook for attractive NBA odds in match result betting

Unibet makes a lot of sense for NBA fans who are happy to choose an odds board that offers them plenty of value and deep coverage on college basketball.

Unibet's NBA betting markets include coverage for pre-match and in-play markets, player stats, team totals, and other bets.

While Unibet doesn't cover the same volume as some bigger sportsbooks, it often produces better-than-average odds, particularly for match results.

It also provides more complete coverage of college basketball than a lot of the UK bookies, which makes it particularly appealing to punters who follow NCAA teams and prospects.

Live betting is supported by a slick interface and a few select game streams (you can watch them in the app).

The outfit doesn’t boast as broad a streaming coverage as some of its competitors, but it’s still a great addition.

Unibet will occasionally offer odds boosts on select games, typically providing enhanced value for these wagers.

The app is simple and works well, and props, markets and in-play updates are easy to find.

The one area in which the platform is deficient is with regard to a loyalty scheme of some description, something that some competitors now have.

Unibet isn’t the flashiest operator in sport, but a combination of competitive odds and a clear emphasis on basketball ensures that it is a force to be reckoned with.

Read our complete Unibet review.

7. 888sport – Best for college basketball offerings

A reliable betting site choice for NBA with an international presence, 888sport does great with NBA basketball betting and world basketball leagues by having a platform that offers great coverage while also not being difficult to understand.

Although there aren't as many betting markets as bet365 or even Betfair, the bookie provides a fantastic experience for getting the most out of NBA betting for most fans.

The site covers the NBA, EuroLeague and other top international competitions, with match winners, player props and in-play options all offered.

One major strength of Basketball News is in college basketball coverage.

While it’s often under-served across many UK-based sites, Basketball News provides more depth for users who want to follow US basketball beyond the NBA.

Live streaming is available for selected events and, whilst limited, ensures a better in-play experience.

Both live streaming and in-play betting are available via a dedicated app that’s easy to navigate and cleanly designed.

The welcome bonus is good and usually above average.

That being said, there are limited basketball-specific promos during the season.

Odds are generally up there with the best around when it comes to match result markets, and the site makes it simple to flick between games, markets and the live updates.

888sport isn’t as feature-rich as some rivals, but it’s consistent and easy to use, making it a solid option for users who want a no-fuss betting experience.

Read our complete 888sport review.

8. Betfair – Best exchange betting NBA site

Betfair stands out as a premier destination for NBA betting enthusiasts in the UK, offering a unique blend of traditional sportsbook services and pioneering exchange betting.

This combination ensures bettors access to unparalleled odds, often surpassing those found on competitor sites.

The platform caters extensively to basketball fans, not just with NBA coverage but also embracing college basketball, European leagues, and international competitions, ensuring a broad spectrum of betting options.

The Betfair mobile app, compatible with both iOS and Android devices, exemplifies ease of use and efficiency, enabling punters to navigate through a myriad of betting markets and live streaming options with minimal effort.

The addition of the Betfair blog enriches the betting experience, providing valuable insights, tips, and predictions, particularly for NBA aficionados.

While basketball-specific promotions are somewhat limited, Betfair compensates with innovative features like cash out and bet builder, enhancing betting flexibility and strategy.

The welcome bonus, geared towards long-term users, underscores Betfair’s commitment to building lasting relationships with its customers.

In essence, Betfair’s blend of competitive odds, comprehensive market coverage, and user-centric features solidifies its position as one of the top NBA betting apps in the UK.

The platform’s dedication to offering an enriched betting experience, backed by expert insights and a robust mobile app, makes it a favoured choice for basketball betting enthusiasts.

Read our complete Betfair review.

How we rate & rank basketball betting sites

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.

1. Safety: We check that operators hold a UK licence and enjoy a solid reputation. We point out security features that protect your funds and private information.

   Mobile betting app: We assess the app’s design, ease of use, and functionality. We look at how simple it is to place a bet and whether the app includes features like live streaming or bet builders.

2. Web betting site: We assess the navigation, speed, and user customization of the desktop platform available for players. An efficient platform should enable players to place bets without much difficulty.

3. Deposits & withdrawals: We look at what payment methods are on offer, whether they’re easy to use, if there are any fees and most importantly, how fast you can access your money.

4. Markets: We investigate the depth and range of sports markets on offer, and how they rank against other UK sportsbooks.

5. Pre-match betting: We assess the layout and range of markets and see how easy it is to place pre-game wagers.

6. In-play betting: During games, we test each bookie's live betting features, looking at market availability, ease of use (and whether things like odds and game stats update quickly).

7. Welcome incentive: We compare what welcome bonuses are on offer for new customers, and look at how generous they are and how straightforward they are to claim and use.

8. Customer service: We test how fast and helpful the support team is across live chat, email and phone.

Scoring & overall rating

The variety of basketball betting markets: moneyline, point spreads, totals, props, futures, and live betting.

The strength is compared to other basketball odds sites.

Live streaming and in-play features on NBA and other Basketball matches.

Basketball-specific bonuses and promotions, like free bets or boosted odds.

These basketball factors are weighted with the core review criteria to deliver a holistic, sport-minded verdict.

Every review made by us is based on first-hand experience and is not dictated by personal opinion.

You will be reassured to know that every bookmaker is scored independently, and the rating is consistent.

Players can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting apps reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.

How do I choose a basketball betting site?

• Licensing & security: Check that the site is fully licensed by respected authorities such as the UK Gambling Commission and that it uses strong security features such as SSL encryption to keep your data safe.

• Betting markets: Seek out comprehensive basketball coverage on each platform. This can include general leagues like the NBA, various European domestic leagues, and general world tournaments. A diverse variety of basketball betting options is also desirable.

• Competitive odds: Compare odds across platforms to ensure you’re getting the best value, as different sites may offer varying odds on the same events.

• Live betting & streaming: Choose a platform that offers live betting and streaming options. This way, you can watch and bet on live NRL matches, heightening your experience.

• Bonuses & promotions: Look for basketball-related specials like free bets or boosted odds. Always read the terms and conditions to check for restrictions or requirements.

• User experience: You’re likely to be betting on your phone most of the time, so the sportsbook must be user-friendly and easy to navigate. This is crucial for placing bets quickly.

• Payment & withdrawal: Look out for a range of secure payment methods with good withdrawal times to make sure you can deposit and access funds with ease and speed.

• Customer support: Reliable and responsive customer support via live chat, email, or phone is crucial for gaining trust and quickly resolving any issues that may arise.

• Reputation: Research user reviews, and the site’s track record and standing to ensure reliability and good customer satisfaction.

Best NBA betting apps for iPhone

1. bet365 – Ranked as the top free sports application in the iOS store for good reason

2. BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications

3. Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design

Best NBA betting apps for Android

1. bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services

2. BetUK – A strong 4.5 out of 5 score on the Google Play Store

3. Coral – Surpassed 500,000 downloads on the Android platform

How to bet responsibly on the best betting sites for NBA

Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:

• Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.

• Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.

• Help & resources: Betting sites provide access to resources for problem gamblers and point them to organizations that can help with gambling addiction.

To help with gambling, we created a 'How To Bet On Sports' guide that helps new gamblers understand the industry better, playing safer and more securely.

Problem gambling organisations and charities in the UK

The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life. Click the link to access the page.

Frequently asked questions

Editorial policy

Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.

This process maintains the integrity, relevance, and value of our content for our readers.

References

To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.

Below are the references we use when making these decisions:

• https://www.gov.uk/government/publications/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies

• https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals

• https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling

• https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf

• https://www.basketballengland.co.uk/integrity/policies/anti-corruption-and-betting/

• https://research.reading.ac.uk/economics/wp-content/uploads/sites/87/2022/11/emdp202210.pdf

• https://openaccess.city.ac.uk/8431/

• https://www.lborolondon.ac.uk/research/sport-business/case-studies/basketball-uk/