Best New Betting Sites in the UK for April 2025

Best new betting sites UK compared 2025

Top new betting sites reviewed

We’ve reviewed some of the most promising new bookmakers in the UK market to see what they bring to the table.

1. BetStorm - Overall best new UK betting site

BetStorm has risen up the ranks and established itself as one of the best new UK betting sites on the market.

It offers more than 40 sports, with a strong esports offering catering to both traditional sports and digital-first audiences.

The layout is simple and easy to navigate, and options like Live Multiview allow you to follow multiple events simultaneously.

While the odds aren’t the best out there and there isn’t the option of live streaming, BetStorm makes up for this with an excellent sportsbook and the ability to pay through several different methods.

Keep in mind that withdrawals can take a long time, and there might be small fees sprinkled in here and there.

BetStorm pros and cons

2. Luckster Sports - Best new UK competitive odds betting site

Luckster Sports has wasted no time developing a reputation as one of the best new UK betting sites, partly because of its broad market depth spanning mainstream and niche sports such as Pesapallo and stock car racing.

However, the absence of live streaming and generous ongoing promotions could be a hindrance for bonus-hunting punters.

Luckster’s simplicity, ease of understanding and stable betting experience still make this an operator worth factoring into your decision-making.

Luckster Sport pros and cons

3. ZetBet Sports - Best new cash-out site

ZetBet is a solid new option for UK punters, with a wide range of markets including niche events such as Pesapallo and stock car racing.

The platform is notable for football and esports betting, in terms of both depth and market variety.

There's no mobile app, but the mobile site is slick and responsive.

The lack of live streaming and the absence of promotions outside the welcome offer are also notable cons when compared to other new UK betting sites.

ZetBet still offers a solid service across the most important sports.

ZetBet pros and cons

4. BetUK – Best new betting app UK

BetUK is a rapidly rising name in the UK sports betting scene.

Adding to 35+ sports and excellent niche features, like daily boosted odds and a unique ‘Packaged Bets’ feature.

It excels in football and esports markets and is backed by a no-nonsense interface and fast banking.

The live streaming is limited to only racing events which can be a disadvantage to some punters.

However, regular odds and an efficient platform make BetUK a strong choice for those who wager frequently.

Read our complete BetUK review.

BetUK pros and cons

5. Virgin Bet - Best new bookie for betting markets

Since its launch in 2019, Virgin Bet has quickly grown into one of the UK’s top platforms for live streaming and football betting.

It covers a range of sports, including lesser-known sports like lacrosse and handball.

The mobile app is very highly rated and the football Bet Builder feature improves user experience.

However, limited US sports coverage as well as no BOG on greyhound racing may limit the appeal for some users.

Overall, Virgin Bet delivers a fresh, modern and feature-packed experience for punters in the UK.

Virgin Bet pros and cons

6. DAZN Bet - Best new bookmaker for minimum deposits

DAZN Bet looks to bring betting in the UK into the modern era with a fresh-looking, well-designed mobile site and strong odds on football and horse racing.

Its app is clean, slick, and easy to navigate, featuring bet builders and cash-out capabilities.

With that being said, its lack of live streaming and esports, while also not having a live chat option for support, will limit its appeal to some UK bettors.

Nevertheless, for punters looking for a new layout with core functionality, DAZN Bet is one of the strongest new options.

DAZN Bet pros and cons

7. talkSPORT Bet - Best new in-play online betting site

talkSPORT Bet is a brand new sportsbook launched in 2022, in partnership with BetVictor.

Stay up to date with all the latest information on talkSPORT Bet including the great offers available.

It has ongoing promotions alongside a Football Rewards Club, as well as BOG on UK and Irish horse racing.

However, the live streaming and e-wallet options are absent, and the payment methods are restricted.

It’s still a good option for those who mainly bet on football and racing.

talkSPORT Bet pros and cons

8. Kwiff - Best new supercharged betting site

Kwiff offers something different with its unique "supercharged" odds feature, randomly boosting the odds on placed bets.

Its mobile app is slick and easy to use, though the sportsbook lacks depth in areas like esports and live streaming.

With fast customer support but limited banking options, Kwiff is best for casual bettors looking for a new experience.

Kwiff pros and cons

9. LiveScore Bet - Best new football betting site UK

LiveScore Bet offers a straightforward, user-friendly platform covering over 30 sports with fair and consistent odds.

It includes features like cash out and bet builders and provides fast, fee-free banking.

While the payment methods are limited to debit cards and PayPal, the platform is well-suited for football-focused punters.

LiveScore Bet pros and cons

10. BetGoodwin - Best UK new horse racing betting site

BetGoodwin, created by Goodwin Racing in 2021, is predominantly for horse racing enthusiasts.

Known for its fair odds and excellent horse racing offers, BetGoodwin appeals particularly to dedicated sports bettors who appreciate a platform focused solely on sports without the distractions of casino games.

The site offers a variety of free bet promotions, including a welcome bonus that provides 50% cashback on first-day losses, making it attractive to new users.

However, the limited payment options, restricted to debit cards, are areas that could benefit from improvement.

Despite this drawback, its basic sign-up and racing specials make it perfect for racing fanatics.

Read our complete BetGoodwin review.

BetGoodwin pros and cons

How we rate & rank new betting sites in the UK

When rating & ranking online betting sites in the UK we take a large number of factors into account in order to ensure that our ratings are accurate, dependable and reflect the user experience of each site.

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.

1. Licensing and regulation: We give preference to UKGC-licensed operators. This ensures that these sites are fair, secure and operate to UKGC guidelines.

2. User experience: We evaluated the site design, navigation, and mobile compatibility to ensure a positive experience free from glitches.

3. Range of sports and markets: A variety of sports and deep betting markets are essential for a high rating.

4. Odds and payouts: Competitive odds and fast, reliable payouts are key.

5. Bonuses and promotions: We look at the value of welcome offers and ongoing promotions.

6. Payment methods: The diversity, speed and fees of banking methods offered are very important.

7. Customer support: The availability and response of support services (channels) are tested.

8. Responsible gambling features: Tools such as deposit limits and self-exclusion are important for user protection.

9. Reputation and trust: We review user feedback and reviews and a site’s track record for trustworthiness.

10. Innovation and features: Rankings are impacted by unique features like bet builders and live streaming.

Scoring & overall rating

Each one of those categories is scored on a points system, then translated into a star rating.

Those scores are then averaged out to give an overall rating for each betting site, so you can confidently pick the betting site best suited to your needs.

With our in-depth and straightforward Yelp evaluations, you can trust that you’re getting an honest and truthful opinion based on sheer facts, not any individual preference.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting apps reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.

How to bet responsibly on new betting sites

Knowing your sports helps but betting is largely a game of luck, so use these top tips to practise responsible gambling when placing a bet:

• Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.

• Cashouts: It is a lot easier to withdraw winnings from any betting site. In that case, you do not run a chance of spending all your wins.

• Help & resources: Betting sites have to provide patrons with access to resources on problem gambling and the option to be referred to organisations that offer assistance.

To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.

Problem gambling organisations and charities in the UK

The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction.

Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life.

Frequently asked questions

Editorial policy

Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.

This process maintains the integrity, relevance, and value of our content for our readers.

References

To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry to understand what features are best for you.

Below are the references we use when making these decisions:

• https://www.gov.uk/government/publications/high-stakes-gambling-reform-for-the-digital-age/high-stakes-gambling-reform-for-the-digital-age

• https://research-information.bris.ac.uk/ws/portalfiles/portal/373480959/Torrance_The_structural_characteristics_of_online_sports_betting_a_scoping_review_of_current_product_features_and_utility_patents_as_indicators_of_potential.pdf

• https://www.bath.ac.uk/announcements/growth-of-online-sports-betting-poses-significant-public-health-challenge-new-study/

• https://natcen.ac.uk/news/online-gambling-twice-many-gaming-accounts-belong-customers-most-deprived-areas

• https://www.kcl.ac.uk/policy-institute/assets/identifying-research-priorities-on-gambling-related-harms.pdf

• https://www.gamblingcommission.gov.uk/about-us/statistics-and-research

• https://publications.parliament.uk/pa/cm5804/cmselect/cmcumeds/176/report.html