Best New Betting Sites UK December 2024

Best new betting sites UK compared 2024

Top new betting sites reviewed

Read about the best new sports betting sites currently operating in the UK, and what they can offer you, and your gambling needs...

1. BetStorm - Overall best new UK betting site

BetStorm has quickly established itself as one of the best new betting sites in the UK, offering a wide range of sports markets and competitive odds.

With 40+ sports covered, including excellent eSports options, BetStorm caters to both traditional and digital sports enthusiasts.

The site’s user-friendly layout makes navigation easy, and features like Live Multiview allow for a customised betting experience.

However, withdrawal times can be lengthy, and small fees may apply.

Despite the odds not being the most competitive, the site’s comprehensive sportsbook and variety of payment options make it a solid choice for UK punters.

BetStorm pros and cons

2. Luckster Sports - Best new UK competitive odds betting site

Luckster Sports has quickly made a name for itself as one of the best new betting sites in the UK, offering extensive market depth across a wide range of sports, including niche options like Pesapallo and stock car racing.

With solid odds across the board and an impressive bet builder feature, Luckster caters well to both casual and experienced punters.

However, the site does lack in terms of ongoing promotions and live streaming options, which might be a drawback for some users.

Overall: Despite these limitations, the site’s easy navigation and consistent betting experience make it a strong choice for those looking to explore a diverse array of sports markets.

Luckster Sport pros and cons

3. ZetBet Sports - Best new cash-out site

ZetBet Sports is a promising newcomer in the UK betting scene, offering a strong selection of sports markets, including niche options like Pesapallo and stock car racing.

The platform excels in football betting and provides a robust esports offering, making it a versatile choice for different types of punters.

While ZetBet’s lack of a dedicated mobile app might disappoint some users, the mobile site is well-optimised and user-friendly. However, the platform could benefit from more promotions beyond the initial sign-up offer, and the absence of live streaming is a notable drawback.

Overall: ZetBet is a solid option for those seeking a diverse and reliable sportsbook.

ZetBet pros and cons

4. BetUK – Best new betting app UK

BetUK has rapidly positioned itself as one of the top new betting sites in the UK, offering a broad sportsbook with 35+ sports, including impressive coverage of football and esports.

The platform stands out with its daily boosted odds and unique ‘Packaged Bets’ feature, catering well to both novice and experienced punters.

BetUK's user-friendly interface, combined with its streamlined depositing and withdrawal processes, makes for a smooth betting experience.

However, the limited live streaming might be a drawback for some.

Overall, BetUK’s consistent odds and robust market offerings make it a strong contender in the UK betting scene.

Read our complete BetUK review.

I had reservations about BetUK due to some early issues with the site’s interface on my tablet. However, after being lured back by a compelling promotion, I noticed significant improvements in navigation and responsiveness. I vividly recall backing a horse at an early price and benefiting from their Best Odds Guaranteed feature, which led to a much larger payout than I initially expected.

BetUK has quickly become one of my go-to platforms for horse racing and football. Their odds are consistently competitive, and the speed of their withdrawals is exceptional—funds often hit my account almost instantly, which is a critical advantage for any serious punter.

Despite its strengths in odds and payout efficiency, BetUK’s interface had some initial hiccups, particularly on tablets, though these have been largely resolved. While they don’t offer as many promotions or free bets as some of the larger bookmakers, their focus on essential betting features like Best Odds Guaranteed and superior live streaming quality makes BetUK a reliable and worthwhile platform for experienced bettors.

Josh Miller

BetUK pros and cons

5. Virgin Bet - Best new bookie for betting markets

Virgin Bet has quickly made a name for itself as a top contender in the UK betting scene since its launch in 2019.

The platform excels in live streaming across various sports, offering competitive odds and a wide range of markets, including niche sports like handball and lacrosse.

Virgin Bet’s mobile app is particularly impressive, providing a smooth and intuitive user experience, enhanced by a unique Bet Builder feature for football.

However, the platform could improve by adding more US sports markets and expanding its greyhound racing options.

Overall: Virgin Bet is a strong choice for bettors looking for a modern and comprehensive betting experience.

Virgin Bet pros and cons

6. DAZN Bet - Best new bookmaker for minimum deposits

DAZN Bet is a promising new entry in the UK betting market, offering a user-friendly platform with competitive odds, particularly in football and horse racing.

The sleek app design makes betting on the go easy and enjoyable, with a well-optimised interface that outshines the desktop experience.

While DAZN Bet lacks live streaming and esports coverage, it compensates with a solid range of betting markets, including bet builders and cash-out options.

However, the absence of a live chat for customer support and inconsistent odds across some events may be drawbacks for some users.

Overall: DAZN Bet is a strong contender for bettors seeking a fresh and dynamic platform.

DAZN Bet pros and cons

7. talkSPORT Bet - Best new in-play online betting site

talkSPORT Bet is a new entrant in the UK betting market, launched in 2022 in partnership with BetVictor.

The platform offers a user-friendly experience with a strong focus on football betting, featuring extensive markets, including non-league games and bet builders.

While it lacks a wide range of payment options, talkSPORT Bet compensates with regular promotions, including a generous welcome offer and a Football Rewards Club.

However, the absence of live streaming and limited options for e-wallets may deter some users.

Overall: talkSPORT Bet provides a solid, football-centric betting experience for UK punters.

talkSPORT Bet pros and cons

8. Kwiff - Best new supercharged betting site

Kwiff stands out as a unique betting site in the UK with its innovative "supercharged" odds feature, adding excitement by randomly boosting the odds on placed bets.

Since its launch in 2015, Kwiff has built a reputation for providing a sleek and user-friendly platform, especially on its mobile app, which is available for both iOS and Android users.

The site covers a range of popular sports with a solid selection of markets, though it lacks options like esports and live streaming.

While the payment options are limited to debit cards, Kwiff makes up for it with efficient customer service and a straightforward betting experience.

Overall: Kwiff is an intriguing option for those looking for something different in their sports betting journey.

Kwiff pros and cons

9. LiveScore Bet - Best new football betting site UK

LiveScore Bet has quickly emerged as one of the top new betting sites in the UK, offering a streamlined platform with a focus on simplicity and user experience.

With a sportsbook covering 30+ sports, including comprehensive football and World Cup markets, LiveScore Bet ensures competitive odds that are consistently fair.

The site’s deposit and withdrawal processes are straightforward, with no fees involved and quick processing times.

While payment options are currently limited to debit cards and PayPal, the platform compensates with features like Cash Out and a Bet Builder tool.

Overall: LiveScore Bet provides a reliable and efficient betting experience, making it a strong choice for UK punters.

LiveScore Bet pros and cons

10. BetGoodwin - Best UK new horse racing betting site

BetGoodwin, launched in 2021 as the online extension of Goodwin Racing, has quickly established itself as a strong contender in the UK betting market.

Known for its fair odds and excellent horse racing offers, BetGoodwin appeals particularly to dedicated sports bettors who appreciate a platform focused solely on sports without the distractions of casino games.

The site offers a variety of free bet promotions, including a welcome bonus that provides 50% cashback on first-day losses, making it attractive to new users.

However, the limited payment options, restricted to debit cards, are areas that could benefit from improvement.

Overall: BetGoodwin is a solid choice for UK punters, especially those who prioritise horse racing and straightforward betting experiences.

Read our complete BetGoodwin review.

BetGoodwin pros and cons

How we rate & rank new betting sites in the UK

When rating and ranking new online betting sites in the UK, we consider a comprehensive range of factors to ensure that our assessments are accurate, reliable, and reflective of the user experience.

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.

1. Licensing and regulation: We prioritize UKGC-licensed sites, ensuring fairness, security, and compliance with industry regulations.

2. User experience: We evaluate site design, navigation, and mobile compatibility for an intuitive and glitch-free experience.

3. Range of sports and markets: A variety of sports and deep betting markets are essential for a high rating.

4. Odds and payouts: Competitive odds and fast, reliable payouts are key.

5. Bonuses and promotions: We assess the value of welcome offers and ongoing promotions.

6. Payment methods: The variety, speed, and fees of payment options are crucial.

7. Customer support: Availability and responsiveness of support channels are thoroughly tested.

8. Responsible gambling features: Tools like deposit limits and self-exclusion are vital for user protection.

9. Reputation and trust: We consider user feedback, reviews, and a site’s track record for trustworthiness.

10. Innovation and features: Unique features like bet builders and live streaming enhance rankings.

Scoring & overall rating

Each criterion is scored on a points system, which is then converted into a star rating.

We average these scores to provide an overall rating for each betting site, making it easier for you to decide which one best meets your needs.

With our thorough and clear reviews, you can trust that you’re getting an honest assessment, free from personal bias.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting apps reviewed are available on iOS and Android devices and authorised by the UK Gambling Commission.

How to bet responsibly on new betting sites

Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:

• Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.

• Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.

• Help & resources: Betting sites provide access to resources for problem gamblers and point them to organizations that can help with gambling addiction.

To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.

Problem gambling organisations and charities in the UK

The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life. Click the link to access the page.

Frequently asked questions

Editorial policy

Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.

This process maintains the integrity, relevance, and value of our content for our readers.

References

To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.

Below are the references we use when making these decisions:

• https://www.gov.uk/government/publications/high-stakes-gambling-reform-for-the-digital-age/high-stakes-gambling-reform-for-the-digital-age

• https://research-information.bris.ac.uk/ws/portalfiles/portal/373480959/Torrance_The_structural_characteristics_of_online_sports_betting_a_scoping_review_of_current_product_features_and_utility_patents_as_indicators_of_potential.pdf

• https://www.bath.ac.uk/announcements/growth-of-online-sports-betting-poses-significant-public-health-challenge-new-study/

• https://natcen.ac.uk/news/online-gambling-twice-many-gaming-accounts-belong-customers-most-deprived-areas

• https://www.kcl.ac.uk/policy-institute/assets/identifying-research-priorities-on-gambling-related-harms.pdf

• https://www.gamblingcommission.gov.uk/about-us/statistics-and-research

• https://publications.parliament.uk/pa/cm5804/cmselect/cmcumeds/176/report.html