7 Best NFL Betting Sites in the UK for 2025

Best NFL betting sites UK 2025

Top NFL betting sites UK reviewed

Here you'll find a breakdown of the top NFL betting sites in the UK, including what each one offers for American football bettors, from market variety and live betting to odds and special features.

1. bet365 – Overall best NFL betting site UK 2025

bet365 is the UK market leader for NFL betting, covering regular and postseason contests, college football and Canadian leagues.

Fully featured with moneyline betting, spreads, totals and numerous player props like first touchdown scorer, bet365’s season-long markets like Super Bowl winner and team records provide good value.

The sports betting app includes live streaming and in-play betting with features like early cash-out and Parlay bonus ideal for mobile betting.

Promotions for existing users are limited in number, but both the welcome offer and acca insurance deliver good value.

Read our complete bet365 review.

2. BetVictor – Best NFL bookie for odds on American football

BetVictor is one of the best online bookmakers for NFL betting sites in the UK.

It covers the entire season, from the season kick-off in September, all the way up to the Super Bowl.

What is particularly impressive is the great variety of bets on offer.

BetVictor offers more than 30 betting markets for a typical NFL game.

There are many bets that are considered very special picks, such as the team to commit the first penalty or the highest-scoring quarter.

Additionally, you’ll find a great variety of outright bets on offer, such as who will win the Super Bowl, Conference, or Division.

BetVictor odds are highly competitive, especially when it comes to the odds on singles and parlays.

Read our complete BetVictor review.

3. William Hill – Best NFL bookmaker for touchdown scorer betting offers

The only thing that’s better than betting on the NFL is betting on the NFL on the William Hill mobile app.

This is because William Hill has the full range of NFL markets, including total touchdowns, moneylines, handicaps and quarter winners.

It also offers season specials, like the chance to bet on who the MVP or the rushing leader will be during the fixture.

Added to that is the high-value “Drive 55” promo offer, which rewards you with a $25 free bet if you place a $20 bet on a high-scoring match.

Elsewhere, the app is super easy to use, odds come boosted, and the welcome bonus is solid enough.

Although live streaming options and customer support hours could improve, William Hill’s market variety and promotional value make it a leading choice for NFL betting in the UK.

4. Unibet – Best NFL betting site for educational NFL betting section

What Unibet lacks in niche props and bonus promotions, it makes up for with strong odds and a superior in-play experience.

Unibet covers the broad strokes with each day’s top matchups and clearly detailed betslip.

Although there are no NFL promos or groundbreaking niches in its game and player prop offerings, they offer a bit of everything.

The UI is a breeze to navigate through, providing a seamless experience from the home page to market pages.

Payments can be made easily and fast as well.

Live streaming is a pleasant addition to the rest of the app’s makeup, as were the fee-less deposits and withdrawals.

Read our complete Unibet review.

5. 888sport – Best for a range of markets on NFL

Enjoy full coverage of the NFL season at 888sport – including play-offs and the Super Bowl – with top betting odds on the cards and an excellent live betting platform to boot.

Take advantage of 888sport’s NFL-specific promos throughout the season, as well as build a bet and bet finder tools available right there in the app.

Claim a massive welcome bonus when you join 888sport’s famous NFL betting app right now and enjoy the peace of mind that comes from knowing you’re backed by the best security and licensing available.

Players can get in touch with 888sport’s customer support team 24/7 via live chat, which is a responsive service.

Read our complete 888sport review.

6. Ladbrokes – Best for odds boost tokens on NFL games

Ladbrokes offers strong NFL betting coverage with supporting markets including moneyline, spreads, outrights, and big props options.

You’ll also find odds boost bets and tokens available here, giving extra value to your NFL picks.

With full mobile app functionality, bookmaker Ladbrokes carries all the merits you’d expect from a top betting site, including great usability and a seamless betting experience.

Promotions are in ready supply and while we think the welcome bonus is a little plain, its value to new users is clear to see.

What puts it above the competition?

Ladbrokes sportsbook offers tokens on the NFL in particular, with distinct appeal to new and existing users, all with great usability.

Read our complete Ladbrokes review.

7. BetUK – Best fast payout NFL betting app

BetUK covers NFL, NCAA, and CFL markets with over 30 betting options and strong pricing.

Fast withdrawals of 1–3 hours set it apart from many rival bookmakers.

The platform supports high win limits and 24/7 customer service.

Its mobile app is clean and easy to use, ideal for quick betting, which is sometimes needed in NFL.

While NFL-specific promos are limited, acca insurance offers extra value.

Read our complete BetUK review.

How we rate & rank NFL bookmakers

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use nine core criteria for every bookmaker analysis, which will help you make a fair comparison between them and see which one is right for you.

1. Safety: We only recommend sites that are licensed by the UK Gambling Commission. We also look at the reliability of the platform and any security features it has, whether it's payment methods or site encryption, to protect your data and funds.

2. Mobile betting app: We test how easy it is to use the app and place bets on the go. App design, performance, and stand-out features such as a live streaming service or a bet builder all form part of the test.

3. Web betting site: We look at how smooth the desktop site feels, taking into account layout, navigation and any customisation features.

4. Deposits & withdrawals: We analyse the available payment methods, any fees charged, and how fast and easy it is to deposit and withdraw your funds.

5. Markets: We analysed each bookie’s sports and league offering, with a particular focus on the depth of their football markets.

6. Pre-match betting: We test how flexible and easy the site is in placing a bet on a match prior to kick-off.

7. In-play betting: We review the live betting experience, how many markets are available, how often odds are updated, and how easy it is to place in our wagers in-play.

8. Welcome incentive: We look into new customer bonuses by comparing any sign-up offers, outlining the bonus terms, and assessing how much they're worth straight away.

9. Customer service: We judge response times and the quality of responses by pretending to ask for help through support channels.

Scoring & overall rating

Each criterion is given a score on a points system that is then converted into a star rating.

We take an average of these scores to give our overall rating for each betting site, to make it easier for you to determine which operator suits your needs the best.

As our guide pertains to American football betting, we also cover a number of American football-specific criteria to guarantee a holistic review.

We rank the best American football betting sites in the UK by reviewing their NFL and NCAA market coverage, from point spreads to moneylines and prop bets.

We favour sites with excellent live betting, great odds, and football-specific bonuses and promotions.

We also look for advanced betting tools such as cash-out and bet builders, as well as access to comprehensive football stats and analytics.

A sleek, Football-Americana-focused user experience and timely customer service will all ensure a high-quality FanDuel betting experience for all fans.

We subsequently factor in this American football-specific criterion with the overall rating.

With straightforward reviews, you can make a fully informed decision without the need to worry about third-party influence or an individual's personal bias clouding your choice.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting sites/apps reviewed are available on iOS and Android devices and are authorised by the UK Gambling Commission.

How do I choose an NFL betting site?

• Legitimacy & licensing: Check that the site is licensed by a top-tier regulatory body like the UK Gambling Commission. Then you'll know the site has passed strict checks of its conduct and policies to verify the legitimacy and fairness of every aspect of its service.

• NFL market coverage: Scope out platforms that cover all NFL games, ranging anywhere from the regular season to the Super Bowl, as well as different bet types such as moneylines, spreads and prop bets.

• Competitive odds: maximise your potential returns by choosing sites with competitive odds, especially for pre-game and live betting options.

• Live betting options: Choose sites with excellent live betting features— in-play odds and live streaming, for example— to keep you more on your toes while the game is in progress.

• Promotions: Take advantage of NFL-specific promotions, such as free bets or enhanced odds, to aid your wager bankroll.

• Betting features: Look for platforms that provide advanced betting features, such as cash-out options and bet builders, as well as parlay options, which can add flexibility to your betting strategy.

• User experience: Choose sites with intuitive user interfaces and mobile apps that are responsive, enabling a smooth and hassle-free betting experience.

Best NFL betting apps for iPhone

1. bet365 – Ranked as the top free sports application in the iOS store for good reason

2. BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications

3. Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design

Best NFL betting apps for Android

1. bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services

2. BetUK – A strong 4.5 out of 5 score on the Google Play Store

3. Coral – Surpassed 500,000 downloads on the Android platform

How to bet responsibly on NFL betting sites

Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:

• Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.

• Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.

• Help & resources: Betting sites provide access to resources for problem gamblers and point them to organisations that can help with gambling addiction.

To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.

Problem gambling organisations and charities in the UK

The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life.

Frequently asked questions

Editorial policy

Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.

This process maintains the integrity, relevance, and value of our content for our readers.

References

To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.

Below are the references we use when making these decisions:

• https://www.gov.uk/government/publications/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies

• https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals

• https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling

• https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf

• https://research.reading.ac.uk/economics/wp-content/uploads/sites/87/2022/11/emdp202210.pdf

• https://openaccess.city.ac.uk/8431/

• https://www.npr.org/2023/09/10/1198703050/nfl-embraces-legalized-sports-betting

• https://bura.brunel.ac.uk/bitstream/2438/6026/1/FulltextThesis.pdf