Best NFL Betting Sites UK 2024

Explore the best NFL betting sites licensed by the UK Gambling Commission, expertly reviewed by our in-house sports bettors.

We've rigorously tested and ranked the best online NFL betting sites for you.

Take a look at our list and find your next trusted betting site and app for American football today.

Best NFL betting sites UK

Best NFL betting apps & sites UK reviewed

1. bet365 – Overall best NFL betting site UK 2024

bet365 is our overall winner of the best NFL betting sites in the UK, offering a wide range of markets and excellent features suited for both experienced and new bettors.

This platform excels in offering an extensive range of betting opportunities, not just for every game in the NFL regular and post-season but also covering college football and Canadian games, ensuring a comprehensive betting experience.

What sets bet365 apart is its impressive variety of betting options. From the standard moneyline, spread, and over/under bets to more intricate options like first touchdown scorer and total field goals, bet365 caters to every punter’s needs.

Its long-term betting options, including predictions on season records and Super Bowl winners, add depth to its NFL betting suite.

bet365 enhances the betting experience with its Parlay bonus promotion, alongside a rich array of features such as live streaming, in-play betting, and early cash-out options.

These features, combined with a user-friendly interface and 24/7 customer support, make bet365 a top-tier platform for NFL betting.

Moreover, bet365’s mobile app sets a high standard for on-the-go betting, offering live streaming and the innovative bet builder feature for same-game parlays.

While the platform could enhance its promotions for existing customers, its welcome bonus and acca insurance offer substantial value.

The bookmaker’s commitment to live betting is notable, with a robust live streaming service that stands out in the market, allowing punters to follow the action closely and make informed bets in real-time.

Read our complete bet365 review.

I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer.

bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors.

While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.

Bradley Gibbs

2. BetVictor – Best odds on American football

BetVictor is a leading choice for NFL bettors in the UK, providing a diverse range of markets, competitive odds and intuitive features designed to enhance the overall betting experience.

This bookmaker covers every angle of the NFL season, from the opening kick off of the regular season through the intense matchups of the playoffs, culminating in the spectacle of the Super Bowl.

With over 30 different betting markets available for each NFL game, BetVictor goes beyond the standard moneyline, handicap, and total points bets to offer unique options like the first team to commit a penalty, various potential winning margins, and the highest scoring quarter, among others.

BetVictor’s commitment to providing value to its customers is evident in its selection of longer-term outright bets.

Punters can place wagers on significant outcomes such as the Super Bowl winner and conference champions, adding depth to the betting experience.

Additionally, BetVictor’s new customer bonus and value prices on singles and NFL parlay bets make it an attractive option for both new and seasoned bettors.

The in-play betting feature, in particular, enjoys popularity among punters for its dynamic and engaging betting environment.

With its solid all-around performance, BetVictor earns its reputation as one of the best NFL betting sites in the UK.

Read our complete BetVictor review.

As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid.

One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me.

However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.

Josh Miller

3. William Hill – Best touchdown scorer betting offers

William Hill cements its status as a top NFL betting site in the UK by blending its long-standing sports betting expertise with a modern, thorough approach to American football coverage.

This bookmaker offers an expansive range of betting options that span the entire NFL season, from the excitement of opening day to the climax of the Super Bowl.

Bettors have access to a vast selection of markets for each game, including total touchdowns, quarter winners, handicaps, and moneyline bets, alongside seasonal specials like Super Bowl winner, rushing leader, and league MVP predictions.

What sets William Hill apart is not just the breadth of its NFL market coverage but also its dedication to enhancing the betting experience with unique promotions and bonuses.

The ‘Drive 55’ offer, specifically tailored to NFL fans, rewards punters with a 15% free bet bonus on top of winnings for games exceeding 55 total points, showcasing William Hill’s commitment to value and excitement.

Moreover, William Hill’s bonuses extend beyond NFL betting, offering a generous welcome bonus and boosted odds across various sports.

The mobile app provides a seamless betting experience, allowing users to engage with their favourite markets and promotions on the go.

Despite some limitations in live streaming options and customer support hours, William Hill’s strengths in market variety, promotional value, and user-friendly platforms make it a top choice for NFL betting in the UK.

As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise.

What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible.

William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.

Bradley Gibbs

4. Unibet – Best for educational NFL betting section

Unibet is establishing itself as a major player among the top American football bookmakers in the UK, drawing on its Scandinavian background to deliver competitive odds and a diverse array of betting options.

While it’s noted that their prop bets could use expansion, Unibet compensates with sharp odds that shift dynamically into in-play, allowing punters to engage with the game as it unfolds.

However, where Unibet falls short compared to its rivals is in the realm of promotions specifically tailored to American football, with a current welcome offer that doesn’t quite stack up in terms of appeal.

On the technological front, Unibet distinguishes itself with a highly user-friendly mobile betting experience, supported by dedicated apps for both iOS and Android devices.

These apps not only facilitate easy navigation and betting on the NFL but also include specialised features for casino, lottery, and poker enthusiasts.

The platform ensures a hassle-free process for deposits and withdrawals, boasting a range of fee-free payment options with swift transaction times.

Despite a somewhat sparse offering of promotions and boosts specifically for NFL betting, Unibet’s strength lies in its competitive odds and the quality of its betting interface, both on the web and mobile.

The live streaming service stands out, covering key sports events and complementing an already solid in-play betting setup.

Read our complete Unibet review.

I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers.

Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience.

While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.

Bradley Gibbs

5. 888sport – Best for a range of markets on NFL

888sport shines as a top choice for NFL betting fans in the UK, providing a thorough and engaging experience designed for bettors of all skill levels.

Renowned for its wide coverage, 888sport provides extensive betting options across the NFL regular season, playoffs, and the much-anticipated Super Bowl.

This platform distinguishes itself with competitive odds, especially in live betting scenarios, making it a go-to for those seeking value and excitement in real time.

Security and trustworthiness are paramount at 888sport, underscored by its adherence to UK Gambling Commission regulations and robust SSL encryption practices, ensuring user data and transactions are protected with the highest standards of online safety.

The bookmaker’s commitment to enhancing the betting experience is evident through its dynamic mix of fixed odds and live betting markets, complemented by exclusive promotions and a generous welcome offer tailored for NFL fans.

888sport’s user-friendly interface, bolstered by a bet builder and bet finder, simplifies the process of crafting personalised bets, enriching the overall user experience.

Customer support is another area where 888sport excels, offering round-the-clock assistance via multiple channels, including email, live chat, and phone, ensuring users have access to help whenever needed.

With additional features like live streaming, acca insurance, bet boosts, and a unique 10K Drive free-to-play predictor game, 888sport goes above and beyond to meet the diverse needs of its users.

Read our complete 888sport review.

I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter.

888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards.

While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.

Josh Miller

6. Ladbrokes – Best for odds boost tokens on NFL games

Ladbrokes strengthens its position as a leading NFL betting app in the UK, appealing to a diverse audience of sports enthusiasts with a keen focus on American football.

Despite facing criticism for tighter odds in comparison to competitors, Ladbrokes compensates with an impressive array of betting options that span the entirety of the NFL season, including the eagerly awaited Super Bowl.

This array encompasses everything from outrights and moneylines to point spreads and the ever-popular prop bets, offering something for every type of NFL punter.

To enhance the value for its users, Ladbrokes introduces various odds boost bets and tokens specifically tailored for NFL markets.

While some may prefer more straightforward value in the odds, these promotional offers are designed to amplify potential returns on bets, providing an added layer of excitement and opportunity for bettors.

Ladbrokes’ mobile betting experience is seamless, supported by robust Android and iOS apps that mirror the functionality and offerings of its desktop site.

This ensures that punters can engage with their favourite NFL markets on the go, with the added convenience of accessing the same welcome bonus available on both platforms.

This bonus, while catering more to newer punters, represents a solid entry point for those looking to get started with NFL betting.

Read our complete Ladbrokes review.

Having navigated many betting sites over the years, I was cautious about Ladbrokes, but I was quickly impressed by how fast they verified my account, allowing me to place bets within minutes. I encountered a cap on my UFC bet, but the refund for the remaining balance was processed smoothly within 48 hours.

Ladbrokes’ customer service stands out in an industry where quick and reliable support is often lacking. Their ability to resolve issues promptly and process withdrawals within hours places them ahead of many competitors. It’s clear they prioritise customer satisfaction, which is crucial for anyone serious about their betting.

While their customer service and payout speed are excellent, Ladbrokes’ app could benefit from performance improvements and clearer communication on betting limits. Despite these areas, it remains a reliable platform for seasoned punters.

Bradley Gibbs

7. BetUK – Best fast payout NFL betting app

BetUK delivers highly competitive odds on NFL, NCAA and CFL games.

This platform is not just about attractive odds; it also offers a comprehensive betting experience with over 30 regular markets, including UK specials, ensuring a diverse betting landscape for enthusiasts of American football and beyond.

One of the highlights of BetUK is its efficiency in handling financial transactions.

The platform boasts one of the fastest withdrawal processing times observed in the industry, with most payouts completed within just 1 – 3 hours, depending on the chosen banking method.

This rapid turnaround is a significant advantage for punters looking for swift access to their winnings.

BetUK’s commitment to customer satisfaction is evident in its excellent support services, available via email and 24/7 live chat, ensuring assistance is always at hand.

Additionally, the platform features very high win limits, appealing to both casual bettors and high rollers alike.

The clear layout and easy navigation of its mobile apps enhance the user experience, making mobile betting both convenient and enjoyable.

While BetUK may not offer extensive cash-out options, it compensates with features like acca insurance, adding an extra layer of security for bettors who enjoy compiling accumulator bets.

Read our complete BetUK review.

I had reservations about BetUK due to some early issues with the site’s interface on my tablet. However, after being lured back by a compelling promotion, I noticed significant improvements in navigation and responsiveness. I vividly recall backing a horse at an early price and benefiting from their Best Odds Guaranteed feature, which led to a much larger payout than I initially expected.

BetUK has quickly become one of my go-to platforms for horse racing and football. Their odds are consistently competitive, and the speed of their withdrawals is exceptional—funds often hit my account almost instantly, which is a critical advantage for any serious punter.

Despite its strengths in odds and payout efficiency, BetUK’s interface had some initial hiccups, particularly on tablets, though these have been largely resolved. While they don’t offer as many promotions or free bets as some of the larger bookmakers, their focus on essential betting features like Best Odds Guaranteed and superior live streaming quality makes BetUK a reliable and worthwhile platform for experienced bettors.

Josh Miller

How we rate & rank NFL bookmakers

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.

1. Safety: We ensure each site has a UK license and assess its track record, highlighting any safety features that protect your funds and data.

2. Mobile betting app: We review the mobile app’s design, functionality, and user experience, including ease of placing bets and any standout features.

3. Web betting site: We test the desktop site for usability, customisation options, and how straightforward it is to place bets.

4. Deposits & withdrawals: We evaluate the variety of payment methods, the ease of transactions, any fees, and how quickly you can deposit and withdraw funds.

5. Markets: We explore the range and quality of sports markets available, comparing them to other UK betting sites.

6. Pre-match betting: We assess the user-friendliness and versatility of the pre-match betting options.

7. In-play betting: We analyse the live betting experience, including market availability and usability during live events.

8. Welcome incentive: We detail and compare the welcome bonuses offered to new users, as these can be key deciding factors.

9. Customer service: We test customer support channels, including response times and the quality of assistance provided.

Scoring & overall rating

Each criterion is scored on a points system, which is then converted into a star rating.

We average these scores to provide an overall rating for each betting site, making it easier for you to decide which one best meets your needs.

As this guide is specific to American football betting, we also focus on several American football-specific criteria to ensure a comprehensive review.

We focus on ranking the best American football betting sites in the UK by evaluating their NFL and NCAA market coverage, including point spreads, moneylines and prop bets.

We prioritise platforms with robust live betting options, competitive odds, and football-specific promotions.

Our criteria also include advanced betting features like cash-out and bet builders, along with access to in-depth football stats and analytics.

A user-friendly interface tailored to American football, coupled with responsive customer support, ensures a top-notch betting experience for every fan.

We then weight this American football-specific criteria against the overall rating.

With our thorough and clear reviews, you can trust that you’re getting an honest assessment, free from personal bias.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting sites/apps reviewed are available on iOS and Android devices and authorised by the UK Gambling Commission.

How do I choose an NFL betting site?

• Legitimacy & licensing: Ensure the site is licensed by a reputable authority (e.g., UK Gambling Commission).

• NFL market coverage: Look for comprehensive coverage of all NFL games, including various bet types.

• Competitive odds: Compare odds across sites to maximise potential returns.

• Live betting options: Choose sites with robust in-play betting and live streaming features.

• Promotions: Seek NFL-specific promotions like free bets and enhanced odds.

• Betting features: Look for advanced tools like cash-out, bet builders, and parlay options.

• User experience: Prioritise sites with a user-friendly interface and strong mobile performance.

• Payment methods: Ensure secure, convenient payment options with fast withdrawals.

• Customer support: Opt for sites with reliable, 24/7 customer service.

• Reviews & feedback: Check reviews and user feedback for insights into site reputation.

Best NFL betting apps for iPhone

1. bet365 – Ranked as the top free sports application in the iOS store for good reason

2. BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications

3. Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design

Best NFL betting apps for Android

1. bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services

2. BetUK – A strong 4.5 out of 5 score on the Google Play Store

3. Coral – Surpassed 500,000 downloads on the Android platform

FAQs

Sources:

• https://www.gov.uk/government/publications/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies

• https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals

• https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling

• https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf

• https://research.reading.ac.uk/economics/wp-content/uploads/sites/87/2022/11/emdp202210.pdf

• https://openaccess.city.ac.uk/8431/

• https://www.npr.org/2023/09/10/1198703050/nfl-embraces-legalized-sports-betting

• https://bura.brunel.ac.uk/bitstream/2438/6026/1/FulltextThesis.pdf