Best NFL Betting Sites UK 2024

Best NFL betting sites UK 2024

Top NFL betting sites UK reviewed

Find all the best NFL betting sites currently operating in the UK here and what they have to offer you and your gambling needs...

1. bet365 – Overall best NFL betting site UK 2024

bet365 is the top NFL betting site in the UK, offering a wide range of markets and features for both new and experienced bettors.

It covers NFL regular and post-season games, as well as college football and Canadian leagues, providing a comprehensive betting selection.

With options ranging from moneyline, spread, and over/under bets to more specific ones like first touchdown scorer, bet365 caters to a variety of preferences.

Long-term bets, such as season record predictions and Super Bowl outcomes, add further depth to its NFL offerings.

Notable features include a Parlay bonus, live streaming, in-play betting, and early cash-out, all supported by 24/7 customer service.

The mobile app stands out with live streaming and a bet builder for same-game parlays, making it a great choice for on-the-go betting.

While promotions for existing customers could improve, bet365 offers strong value through its welcome bonus and acca insurance.

Read our complete bet365 review.

I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer.

bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors.

While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.

Bradley Gibbs

2. BetVictor – Best NFL bookie for odds on American football

BetVictor is a leading choice for NFL bettors in the UK, providing a diverse range of markets, competitive odds and intuitive features designed to enhance the overall betting experience.

This bookmaker covers every angle of the NFL season, from the opening kick-off of the regular season through the intense matchups of the playoffs, culminating in the spectacle of the Super Bowl.

With over 30 different betting markets available for each NFL game, BetVictor goes beyond the standard moneyline, handicap, and total points bets to offer unique options like the first team to commit a penalty, various potential winning margins, and the highest scoring quarter, among others.

BetVictor’s commitment to providing value to its customers is evident in its selection of longer-term outright bets.

Punters can place wagers on significant outcomes such as the Super Bowl winner and conference champions, adding depth to the betting experience.

Additionally, BetVictor’s new customer bonus and value prices on singles and NFL parlay bets make it an attractive option for both new and seasoned bettors.

The in-play betting feature, in particular, enjoys popularity among punters for its dynamic and engaging betting environment.

With its solid all-around performance, BetVictor earns its reputation as one of the best NFL betting sites in the UK.

Read our complete BetVictor review.

As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid.

One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me.

However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.

Josh Miller

3. William Hill – Best NFL bookmaker for touchdown scorer betting offers

William Hill solidifies its position as a top NFL betting site in the UK, combining decades of sports betting expertise with comprehensive American football coverage.

The platform offers a wide range of betting options throughout the NFL season, from opening day to the Super Bowl, including markets like total touchdowns, quarter winners, handicaps, and moneyline bets.

In addition to standard bets, William Hill provides seasonal specials such as predictions for Super Bowl winners, rushing leaders, and MVPs, enhancing its NFL market appeal.

Unique promotions like the "Drive 55" offer a 15% free bet bonus for high-scoring games, adding extra value for NFL fans.

William Hill also offers a generous welcome bonus and boosted odds across multiple sports, broadening its appeal beyond NFL betting.

The mobile app delivers a smooth, on-the-go experience, making it easy for bettors to access their favourite markets and promotions.

Although live streaming options and customer support hours could improve, William Hill’s market variety and promotional value make it a leading choice for NFL betting in the UK.

As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise.

What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible.

William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.

Bradley Gibbs

4. Unibet – Best NFL betting site for educational NFL betting section

Unibet is emerging as a key player among UK NFL bookmakers, leveraging its Scandinavian roots to offer competitive odds and diverse betting options.

While its prop bet selection could improve, Unibet’s sharp and dynamic in-play odds keep bettors engaged throughout the game.

The platform lacks NFL-specific promotions, with a welcome offer that doesn’t quite compare to its competitors in appeal.

On the technology side, Unibet offers a highly user-friendly mobile experience, with dedicated apps for iOS and Android that also cater to casino, lottery, and poker fans.

Unibet provides hassle-free deposits and withdrawals, offering fee-free payment methods and fast transaction times for convenience.

Despite limited NFL promotions, Unibet stands out for its competitive odds and smooth betting interface, available across both web and mobile platforms.

Its live streaming service adds extra value, covering major sports events and enhancing the in-play betting experience.

Read our complete Unibet review.

I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers.

Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience.

While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.

Bradley Gibbs

5. 888sport – Best for a range of markets on NFL

888sport is a top NFL betting site in the UK, offering a comprehensive and engaging experience for bettors of all levels.

It provides extensive coverage of the NFL season, playoffs, and Super Bowl, with competitive odds, particularly in live betting scenarios.

888sport prioritises security with adherence to UK Gambling Commission regulations and strong SSL encryption, ensuring user safety for data and transactions.

The platform offers a dynamic mix of fixed odds, live betting markets, and exclusive promotions, alongside a generous welcome offer tailored to NFL fans.

Its user-friendly interface includes a bet builder and bet finder, allowing bettors to craft personalised bets with ease.

888sport excels in customer support, providing 24/7 assistance through email, live chat, and phone for a seamless user experience.

Additional features like live streaming, acca insurance, bet boosts, and the free-to-play 10K Drive predictor game make 888sport a versatile choice for NFL betting.

Read our complete 888sport review.

I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter.

888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards.

While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.

Josh Miller

6. Ladbrokes – Best for odds boost tokens on NFL games

Ladbrokes solidifies its position as a top NFL betting app in the UK, catering to a wide range of sports fans with a strong focus on American football.

While its odds may be tighter than competitors, Ladbrokes compensates with a vast selection of betting options, covering the entire NFL season, including the Super Bowl.

The platform offers a variety of markets, from outrights and moneylines to point spreads and popular prop bets, ensuring diverse choices for NFL bettors.

To add value, Ladbrokes provides odds boost bets and tokens specifically tailored for NFL markets, designed to enhance potential returns.

The mobile betting experience is seamless, with Android and iOS apps offering the same functionality as the desktop version, allowing users to bet on NFL games wherever they are.

Both new and existing users can benefit from the welcome bonus, available across mobile and desktop platforms, making it a strong entry point for those new to NFL betting.

Ladbrokes’ promotional offers may appeal more to those seeking excitement over straight value, but they deliver additional opportunities for bettors.

Read our complete Ladbrokes review.

Having navigated many betting sites over the years, I was cautious about Ladbrokes, but I was quickly impressed by how fast they verified my account, allowing me to place bets within minutes. I encountered a cap on my UFC bet, but the refund for the remaining balance was processed smoothly within 48 hours.

Ladbrokes’ customer service stands out in an industry where quick and reliable support is often lacking. Their ability to resolve issues promptly and process withdrawals within hours places them ahead of many competitors. It’s clear they prioritise customer satisfaction, which is crucial for anyone serious about their betting.

While their customer service and payout speed are excellent, Ladbrokes’ app could benefit from performance improvements and clearer communication on betting limits. Despite these areas, it remains a reliable platform for seasoned punters.

Bradley Gibbs

7. BetUK – Best fast payout NFL betting app

BetUK offers highly competitive odds on NFL, NCAA, and CFL games, providing a well-rounded betting experience with over 30 regular markets, including UK specials.

A standout feature is BetUK’s fast withdrawal processing, with most payouts completed within 1-3 hours, making it one of the quickest platforms for accessing winnings.

BetUK prioritizes customer satisfaction, offering excellent 24/7 support via email and live chat, ensuring help is always available.

The platform's high win limits appeal to both casual bettors and high rollers, enhancing its broad appeal.

Its user-friendly mobile apps offer a clear layout and easy navigation, making mobile betting convenient and enjoyable.

Although BetUK has limited cash-out options, it compensates with features like acca insurance, providing added security for accumulator bets.

Read our complete BetUK review.

I had reservations about BetUK due to some early issues with the site’s interface on my tablet. However, after being lured back by a compelling promotion, I noticed significant improvements in navigation and responsiveness. I vividly recall backing a horse at an early price and benefiting from their Best Odds Guaranteed feature, which led to a much larger payout than I initially expected.

BetUK has quickly become one of my go-to platforms for horse racing and football. Their odds are consistently competitive, and the speed of their withdrawals is exceptional—funds often hit my account almost instantly, which is a critical advantage for any serious punter.

Despite its strengths in odds and payout efficiency, BetUK’s interface had some initial hiccups, particularly on tablets, though these have been largely resolved. While they don’t offer as many promotions or free bets as some of the larger bookmakers, their focus on essential betting features like Best Odds Guaranteed and superior live streaming quality makes BetUK a reliable and worthwhile platform for experienced bettors.

Josh Miller

How we rate & rank NFL bookmakers

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.

1. Safety: We ensure each site has a UK license and assess its track record, highlighting any safety features that protect your funds and data.

2. Mobile betting app: We review the mobile app’s design, functionality, and user experience, including ease of placing bets and any standout features.

3. Web betting site: We test the desktop site for usability, customisation options, and how straightforward it is to place bets.

4. Deposits & withdrawals: We evaluate the variety of payment methods, the ease of transactions, any fees, and how quickly you can deposit and withdraw funds.

5. Markets: We explore the range and quality of sports markets available, comparing them to other UK betting sites.

6. Pre-match betting: We assess the user-friendliness and versatility of the pre-match betting options.

7. In-play betting: We analyse the live betting experience, including market availability and usability during live events.

8. Welcome incentive: We detail and compare the welcome bonuses offered to new users, as these can be key deciding factors.

9. Customer service: We test customer support channels, including response times and the quality of assistance provided.

Scoring & overall rating

Each criterion is scored on a points system, which is then converted into a star rating.

We average these scores to provide an overall rating for each betting site, making it easier for you to decide which one best meets your needs.

As this guide is specific to American football betting, we also focus on several American football-specific criteria to ensure a comprehensive review.

We focus on ranking the best American football betting sites in the UK by evaluating their NFL and NCAA market coverage, including point spreads, moneylines and prop bets.

We prioritise platforms with robust live betting options, competitive odds, and football-specific promotions.

Our criteria also include advanced betting features like cash-out and bet builders, along with access to in-depth football stats and analytics.

A user-friendly interface tailored to American football, coupled with responsive customer support, ensures a top-notch betting experience for every fan.

We then weight this American football-specific criteria against the overall rating.

With our thorough and clear reviews, you can trust that you’re getting an honest assessment, free from personal bias.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting sites/apps reviewed are available on iOS and Android devices and authorised by the UK Gambling Commission.

How do I choose an NFL betting site?

• Legitimacy & licensing: Ensure the site is licensed by a reputable authority like the UK Gambling Commission, which ensures the platform meets strict regulations for fairness and security.

• NFL market coverage: Look for platforms that cover all NFL games, from the regular season to the Super Bowl, and offer various bet types like moneylines, spreads, and prop bets.

• Competitive odds: Maximize your potential returns by choosing sites with competitive odds, especially for pre-game and live betting options.

• Live Betting options: Select sites with strong live betting features, including in-play odds and live streaming, to enhance your engagement during the game.

• Promotions: Seek out NFL-specific promotions, such as free bets or enhanced odds, to boost your overall betting value.

• Betting features: Choose platforms with advanced betting tools like cash-out options, bet builders, and parlay options for more flexible betting strategies.

• User experience: Prioritize sites with user-friendly interfaces and responsive mobile apps for a seamless and convenient betting experience.

Best NFL betting apps for iPhone

1. bet365 – Ranked as the top free sports application in the iOS store for good reason

2. BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications

3. Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design

Best NFL betting apps for Android

1. bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services

2. BetUK – A strong 4.5 out of 5 score on the Google Play Store

3. Coral – Surpassed 500,000 downloads on the Android platform

How to bet responsibly on NFL betting sites

Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:

• Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.

• Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.

• Help & resources: Betting sites provide access to resources for problem gamblers and point them to organizations that can help with gambling addiction.

To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.

Problem gambling organisations and charities in the UK

The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life. Click the link to access the page.

Frequently asked questions

Editorial policy

Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.

This process maintains the integrity, relevance, and value of our content for our readers.

References

To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.

Below are the references we use when making these decisions:

• https://www.gov.uk/government/publications/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies

• https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals

• https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling

• https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf

• https://research.reading.ac.uk/economics/wp-content/uploads/sites/87/2022/11/emdp202210.pdf

• https://openaccess.city.ac.uk/8431/

• https://www.npr.org/2023/09/10/1198703050/nfl-embraces-legalized-sports-betting

• https://bura.brunel.ac.uk/bitstream/2438/6026/1/FulltextThesis.pdf