Best UFC Betting Sites UK September 2024

Best UFC betting sites compared 2024

Top UFC betting sites reviewed

Find all the best MMA betting sites currently operating in the UK here and what they have to offer you and your gambling needs...

1. bet365 – Overall best UFC betting site UK 2024

bet365 is the best UFC betting site in the UK, offering a comprehensive platform suitable for both new and experienced bettors.

It provides extensive coverage of all UFC events, from high-profile matches to lesser-known fights, ensuring fans can follow every moment of action.

New users are welcomed with a generous bonus offer, setting the stage for a rewarding and enjoyable betting experience on the platform.

Bettors have access to a vast selection of UFC markets, including round betting, fight outcomes, method of victory, and more.

Competitive odds and UFC-specific promotions further enhance the experience, giving bettors the chance to maximise their potential returns on bets.

The platform’s MMA page is organised intuitively, making it simple to find markets and place bets quickly, especially during live events.

With the bet365 app, users can enjoy seamless, on-the-go betting, allowing them to stay connected to UFC markets from anywhere at any time.

Read our complete bet365 review.

I was immediately impressed by bet365’s in-play markets during a live football match. Placing a bet just before a corner kick and watching the odds shift in real-time added a level of excitement that few platforms offer.

bet365’s near-instantaneous withdrawal process is a major advantage, setting it apart from other betting sites where delays are common. This reliability, along with their consistently competitive odds, makes them a top choice for serious bettors.

While bet365 is a leader in sports betting, their online casino offerings don’t quite match the high standard of their sports markets. For those who prioritise sports, bet365 is excellent, but casino enthusiasts might find the selection less compelling.

Bradley Gibbs

2. BetVictor – Best UFC bookmaker for the ability to request odds

BetVictor is a strong contender in the UK’s UFC betting market, known for its competitive odds and wide range of betting options, rivalling top industry platforms.

It offers UFC fans a variety of betting choices for each fight, ensuring an enhanced experience with more ways to engage in UFC betting.

New customers are attracted by BetVictor’s generous welcome bonus, allowing bettors to maximise their returns with only a small initial deposit required.

BetVictor’s flexibility shines with its "request odds" feature, giving users the ability to bet on nearly any UFC scenario they can imagine.

While its mobile and desktop platforms work well across Android and iOS devices, improvements could be made to the user interface and response times for customer support.

Despite these minor flaws, BetVictor provides an excellent UFC betting experience, supported by a responsive app and a broad selection of UFC-specific betting markets.

Although live streaming of UFC events isn’t available, this is balanced by superior betting value, including ante-post markets and round-specific betting options closer to fight time.

Read our complete BetVictor review.

As someone who’s thoroughly tested various betting platforms, my initial experience with BetVictor was seamless, especially during the sign-up process. I quickly dove into Premier League markets, and the variety on offer was impressive, even prompting me to explore cycling bets, which I typically avoid.

One of BetVictor’s standout features is its rapid withdrawal process, easily outpacing other sites I’ve used. Their consistently competitive odds across both major and niche sports are another reason they’re a go-to for me.

However, BetVictor’s live streaming options are limited, mainly confined to horse racing, which might be a drawback for those who value real-time viewing. Despite this, the platform’s strong odds and extensive market selection more than make up for it.

Josh Miller

3. William Hill – Best UFC bookie for unique UFC specials & markets

William Hill, a long-standing leader in the UK betting industry, has become a premier destination for UFC betting enthusiasts, offering extensive options and competitive odds.

Known for its comprehensive coverage of both major UFC events and lesser-known fights, William Hill stands out by offering unique UFC specials alongside its wide variety of betting markets.

These specials, like bets on multiple fighters winning UFC titles within a specific period, add excitement and provide bettors with unique opportunities beyond traditional betting options.

William Hill regularly updates its promotions with event-specific offers, giving bettors added value during major UFC matchups and keeping the betting experience fresh and rewarding.

While its welcome bonus is standard for the industry, William Hill’s continuous betting offers for loyal customers highlight its commitment to enhancing user engagement and satisfaction.

The platform also excels in user experience, featuring a website and app that are both visually appealing and easy to navigate, ensuring accessibility for bettors of all levels.

Combined with a broad selection of UFC betting options, including ante-post markets and special bets, William Hill remains a top choice for UFC fans seeking variety and value.

As someone who’s been involved in betting for years, my experience with William Hill has always been top-notch. I remember placing a Premier League bet and, months later, unexpectedly finding £500 credited to my account due to a correction on a bet I’d nearly forgotten about—a rare but very welcome surprise.

What sets William Hill apart in the competitive betting market is their exceptional payout speed. Unlike many other platforms where withdrawals can be slow, William Hill typically processes my payouts within minutes, ensuring my funds are always readily accessible.

William Hill excels in sports betting, offering competitive odds, a broad range of markets, and regular personalised promotions. However, for those who dabble in casino games, it’s worth noting that the casino side may not meet the same high standards. Overall, for serious sports punters, William Hill remains a reliable and expertly managed platform.

Bradley Gibbs

4. Coral – Best MMA betting site for a generous welcome offer for new bettors

Coral is a prominent player in the UK’s UFC betting scene, offering a strong combination of generous new customer bonuses and extensive event coverage.

Although better known for horse racing and football betting, Coral provides an excellent platform for UFC fans, covering everything from preliminary bouts to main events with ease.

Its user-friendly interface makes navigating the wide array of UFC betting options simple, enhancing the overall experience for both new and experienced bettors alike.

While live streaming isn’t available for UFC due to broadcasting restrictions, Coral compensates with broad market coverage and competitive odds that maintain excitement for bettors.

New customers are particularly drawn to Coral's welcome offer, giving £20 in free bets from just a £5 initial wager, making it ideal for smaller stakes punters.

Though Coral doesn’t feature as many UFC-specific promotions or niche markets, it excels in core betting fundamentals with solid options in fight outcomes, distance betting, and method of victory.

Its 'specials' markets offer bettors a chance for higher returns by linking bets across multiple fights, making it a valuable choice for UFC betting.

Read our complete Coral review.

As someone who’s tested numerous betting platforms, I’ve found Coral to be a reliable go-to, particularly when it comes to horse racing. I recall placing a bet on an outsider during the Cheltenham Festival, and not only did the horse come through, but Coral settled the bet almost instantly, with the funds landing in my account within minutes.

Coral’s promotions, especially their Best Odds Guaranteed on horse and greyhound races, are among the most consistent and genuine in the industry. It’s rare to find a bookmaker that offers such tangible value to its customers on a regular basis.

While Coral’s sports betting service is top-notch, particularly in terms of odds and promotions, their casino offerings don’t quite match up. For serious bettors, the sports section is where Coral truly shines, but those seeking a well-rounded gaming experience might find the casino section a bit lacking in comparison to other platforms.

Bradley Gibbs

5. Betfred – Best MMA bookie for competitive odds

Betfred stands out as a top UFC betting site in the UK, offering sharp odds, live betting, and expert insights from its dedicated blog.

Its above-average welcome offer caters to both sports and casino fans, attracting a broad audience with a keen interest in UFC and combat sports.

The platform’s UFC section covers all major events, though the variety of betting options per fight may not match the depth of some competitors.

Betfred’s competitive odds sometimes offer better value than major bookmakers, highlighting the importance of comparing odds for the best returns on UFC wagers.

One unique feature is Betfred’s blog, providing UFC betting tips, predictions, and expert opinions, especially useful for bettors interested in undercard fights.

While the website’s design may not be award-winning, Betfred excels in offering value with its UFC odds, complemented by a solid sign-up offer for new users.

The live betting feature is particularly engaging, allowing dynamic betting during UFC events, though real-time updates and diverse markets compensate for the lack of live streaming.

Read our complete Betfred review.

Having tested a wide range of betting platforms, my initial experience with Betfred stood out for its ease of use. Navigating through the Premier League markets was intuitive, though I found the political betting section a bit more challenging to locate, which could be streamlined for better user experience.

Betfred’s competitive odds and the frequent bonuses, especially during high-profile events like the Euros, are a major draw. It’s clear that Betfred prioritises rewarding its users, making it a strong contender for anyone serious about getting the best value from their bets.

Despite Betfred’s strengths, particularly in its user interface and customer service, the withdrawal times are a bit slower compared to other top-tier platforms, typically taking around five hours. However, this doesn’t significantly detract from the overall experience, which remains robust for dedicated sports bettors.

Josh Miller

6. Paddy Power – Best MMA bookmaker for innovative UFC betting options

Paddy Power stands out as a top UFC betting site in the UK, offering a wide variety of options to cater to UFC fans' diverse interests.

It excels in offering ante-post markets for potential UFC fights even before they are officially confirmed, providing bettors with unique opportunities to get ahead of the action.

Paddy Power’s in-play betting feature brings UFC fights to life, offering up to 20 betting markets on high-profile bouts, including options like method of victory, round combos, and double chance markets.

This impressive variety ensures that UFC enthusiasts have multiple ways to engage with the sport, making for a richer and more immersive betting experience.

Though the site’s design may lack the visual appeal of some competitors, Paddy Power makes up for it with the depth of its UFC betting options and overall functionality.

Paddy Power’s loyalty program adds significant value for existing customers, offering free bets on UFC events and price boosts that enhance the excitement of wagering.

While its opening bonus might not be the most competitive, the £20 risk-free bet for new users, combined with the benefits of Paddy’s Rewards Club, makes it a strong contender for UFC betting in the UK.

Read our complete Paddy Power review.

One of my early experiences with Paddy Power involved an antepost bet on a horse race. The speed at which they settled the bet was impressive—within minutes of the race result, my winnings were already in my account, something I don’t see often even with other top-tier bookmakers.

Paddy Power’s customer service is a cut above the rest, especially when compared to other bookies I’ve used. Their team handles queries and issues with a level of professionalism and fairness that’s rare in the industry, which is crucial for anyone betting regularly.

While Paddy Power’s odds and market depth, especially in horse racing, are among the best, their reliance on chat support might not suit everyone, particularly those who prefer direct, verbal communication. However, their commitment to fair play—like paying out on official race results rather than just podium finishes—demonstrates a customer-first approach that’s increasingly rare. For serious punters, Paddy Power offers a reliable and well-rounded betting experience.

Josh Miller

7. Unibet – Best UFC sportsbook for educational MMA betting section

Unibet has established itself in the UK’s UFC betting scene with competitive odds, comprehensive market coverage, and a user-friendly platform suited for both new and experienced bettors.

It offers a wide selection of fights across major MMA competitions, ensuring UFC fans have access to all key events, along with various betting options to enrich the wagering experience.

Unibet stands out with its informative MMA betting section, providing valuable insights for those new to UFC betting and helping them navigate the betting landscape confidently.

While its welcome bonus may not be the highest in the industry, Unibet offers sufficient value to make signing up worthwhile for those looking for solid betting opportunities.

A unique feature is Unibet’s willingness to list odds on unconfirmed fights, offering early betting opportunities with potentially advantageous odds, similar to ante-post betting in horse racing.

The platform’s live betting capabilities are a highlight, providing an extensive range of in-play options, combined with fair and competitive odds that give bettors good value during UFC events.

Though market depth for less high-profile fights may be limited, the £40 money-back offer for new customers, along with free bets, makes Unibet an appealing UFC betting choice for newcomers.

Read our complete Unibet review.

I’ve used a range of platforms, but my first experience with Unibet stood out when I placed a horse racing bet using their odds boost feature. The speed of their payout was remarkable—by the time I opened my banking app, the funds were already there, which is rare even among top-tier bookmakers.

Unibet’s customer service and rapid payout times set them apart in a highly competitive market. Their odds are consistently competitive, and it’s refreshing to find a bookmaker that rarely imposes restrictions on the bets I want to place, allowing for a more dynamic betting experience.

While Unibet excels in many critical areas, their requirement to process withdrawals through e-wallets like Skrill rather than directly to a bank account could be a drawback for some. However, the speed and reliability of these transactions, coupled with Unibet’s overall performance, make this a minor inconvenience for serious punters.

Bradley Gibbs

8. 888sport – Best for pre-match UFC betting markets

888sport is a top-rated UFC betting site in the UK, offering a comprehensive and engaging experience that rivals the industry's biggest names.

It covers UFC events extensively, providing a variety of markets for each fight, including win-lose outcomes, total rounds, and multiple prop bets for high-profile matchups.

A standout feature is 888sport’s in-play betting, allowing bettors to place wagers live during the action, adding excitement and keeping users connected to every moment of the fight.

Though its odds are competitive, they may be slightly tighter than other bookmakers, indicating an area for potential improvement in value for bettors.

New customers benefit from generous sign-up offers, including free bets that provide a solid starting point for exploring UFC and other sports on the platform.

While 888sport might be slower to list early markets compared to competitors, its easy-to-navigate site makes it simple to find and engage with major UFC events.

Its excellent mobile app, along with the option to live-stream UFC fights, ensures a seamless and immersive betting experience, keeping fans connected to every jab and knockout on the go.

Read our complete 888sport review.

I decided to try 888sport during the Six Nations rugby tournament, and I was impressed by their competitive odds. The process of placing bets was smooth, and adding funds via PayPal was quick and hassle-free, which is a significant advantage for any serious punter.

888sport’s interface is well-designed for efficiency, making it easy to navigate through various markets, even during high-traffic events. The frequent free bet offers are a strong incentive, adding value for regular users like myself who appreciate consistent rewards.

While 888sport performs admirably in most areas, the absence of a ‘2 goal early payout’ feature, which is common among top competitors, could be a limitation for some. However, their rapid and straightforward withdrawal process compensates for this, making 888sport a reliable and well-rounded platform for both casual and seasoned bettors.

Josh Miller

9. Ladbrokes – Best MMA sportsbook for odds boost tokens on UFC fights

Ladbrokes, a titan in the UK betting landscape, is a top choice for UFC betting enthusiasts, offering a comprehensive and engaging betting experience.

Ladbrokes offers extensive coverage of all major UFC fights, providing a wide range of markets, including pre-fight, in-play, and outright betting options within a dedicated UFC section.

This streamlined setup ensures fans can easily find and bet on their favourite bouts, enhancing accessibility and enjoyment for all types of UFC enthusiasts.

The Ladbrokes mobile app shines with its stylish design and intuitive interface, making UFC betting simple, even for users interested in more niche markets and less prominent fights.

New users can take advantage of a welcome bonus specifically for UFC events, adding extra value to their first betting experience on the platform.

However, the platform’s selection of future bets is limited, with fewer markets available for fights scheduled further out, offering room for improvement in this area.

Though UFC-specific promotions are rare, Ladbrokes allows bettors to use odds boost tokens on UFC fights, compensating by offering enhanced value on every wager.

Ladbrokes further enriches the experience with its bet-and-get promotions, where new customers can bet £5 and receive £20, alongside daily prize draws, cashback offers, and consistently competitive odds for UFC events.

Read our complete Ladbrokes review.

Having navigated many betting sites over the years, I was cautious about Ladbrokes, but I was quickly impressed by how fast they verified my account, allowing me to place bets within minutes. I encountered a cap on my UFC bet, but the refund for the remaining balance was processed smoothly within 48 hours.

Ladbrokes’ customer service stands out in an industry where quick and reliable support is often lacking. Their ability to resolve issues promptly and process withdrawals within hours places them ahead of many competitors. It’s clear they prioritise customer satisfaction, which is crucial for anyone serious about their betting.

While their customer service and payout speed are excellent, Ladbrokes’ app could benefit from performance improvements and clearer communication on betting limits. Despite these areas, it remains a reliable platform for seasoned punters.

Bradley Gibbs

10. BoyleSports – Best for acca loyalty schemes

While the platform may offer a smaller opening bonus compared to its rivals, BoyleSports compensates with specialised features that resonate well with UFC enthusiasts.

Among these, the acca insurance and acca loyalty schemes stand out, rewarding punters for their accumulator bets within the UFC domain.

Additionally, the ‘Top Bets’ list within the UFC betting section provides valuable insights, guiding bettors towards popular choices.

However, BoyleSports faces challenges in market depth per fight, often trailing behind larger bookmakers in this respect. Bettors are advised to compare odds, as more competitive prices may be available elsewhere.

Currently, the primary focus on fight-winner markets indicates a need for BoyleSports to expand its betting options to maintain competitiveness.

Despite its limitations, BoyleSports covers all major UFC events, offering competitive odds that are sure to appeal to those looking for value. The provision of acca boosts further enhances the appeal for UFC bettors, allowing them to maximise returns on successful accumulators.

BoyleSports’ mobile site and app ensure that betting on the go is seamless and efficient, with high and competitive odds across a good selection of markets for MMA and major UFC events.

This, coupled with ante-post markets for a wide array of MMA competitions, ensures BoyleSports remains a solid choice for UFC betting in the UK.

Read our complete BoyleSports review.

BoyleSports has consistently impressed me, particularly when I placed a high-stakes bet on a golf tournament and saw my winnings hit my account almost immediately after the event ended. The speed and reliability of their withdrawal process are unmatched.

BoyleSports stands out for its highly competitive odds, particularly in markets like football and horse racing. The app’s intuitive design makes it easy to place bets quickly, which is crucial when timing can impact your odds.

While BoyleSports excels in many areas, particularly with its fast payouts and strong odds, the limited offering of free spins on deposits is a slight shortfall compared to some competitors. However, their enhanced odds, money-back specials, and willingness to stand larger bets make BoyleSports a top-tier choice for seasoned bettors.

Bradley Gibbs

How we rate & rank UFC bookmakers

Our goal is to provide you with objective, unbiased reviews of UK betting sites, making it easy to understand their strengths and weaknesses.

We use a consistent set of nine criteria to evaluate each platform, ensuring that you can compare them effectively.

1. Safety: We ensure each site has a UK license and assess its track record, highlighting any safety features that protect your funds and data.

2. Mobile betting app: We review the mobile app’s design, functionality, and user experience, including ease of placing bets and any standout features.

3. Web betting site: We test the desktop site for usability, customisation options, and how straightforward it is to place bets.

4. Deposits & withdrawals: We evaluate the variety of payment methods, the ease of transactions, any fees, and how quickly you can deposit and withdraw funds.

5. Markets: We explore the range and quality of sports markets available, comparing them to other UK betting sites.

6. Pre-match betting: We assess the user-friendliness and versatility of the pre-match betting options.

7. In-play betting: We analyse the live betting experience, including market availability and usability during live events.

8. Welcome incentive: We detail and compare the welcome bonuses offered to new users, as these can be key deciding factors.

9. Customer service: We test customer support channels, including response times and the quality of assistance provided.

Scoring & overall rating

Each criterion is scored on a points system, which is then converted into a star rating.

We average these scores to provide an overall rating for each betting site, making it easier for you to decide which one best meets your needs.

As this guide is specific to UFC betting, we also focus on several UFC-specific criteria to ensure a comprehensive review.

This includes evaluating the variety of betting markets available for UFC events, such as pre-fight, in-play, and speciality markets, which offer bettors a wide range of strategies and options.

We assess the competitiveness of the odds provided, ensuring they are in line with or better than other leading platforms, giving bettors the best value for their wagers.

The availability and quality of live betting options and streaming services are also critical, as they enhance the live betting experience during UFC fights.

Furthermore, we examine the bonuses and promotions tailored specifically to UFC betting, as these can offer added value and incentives.

We then weight this UFC-specific criteria against the overall rating.

With our thorough and clear reviews, you can trust that you’re getting an honest assessment, free from personal bias.

You can view our dedicated page for more information on how we test and review bookmakers here.

Additionally, you can view all of our bookmaker reviews here.

Please note: All the betting sites/apps reviewed are available on iOS and Android devices and authorised by the UK Gambling Commission.

How do I choose a UFC betting site?

• Betting market variety: Look for a site with diverse UFC betting options, such as moneylines, method of victory, round totals, and prop bets. Sites offering both pre-fight and speciality markets allow for more strategic and personalized betting.

• Competitive odds: Comparing odds across different sites is crucial for getting the best value on your UFC bets. Some platforms consistently offer better odds on specific fights, ensuring you maximize potential returns.

• Live betting & streaming: A top site should offer live betting, allowing you to place wagers as the action unfolds. Some platforms even provide live streaming for UFC events, enhancing the immersive experience.

• Bonuses & promotions: UFC-specific bonuses, such as free bets or odds boost for major fights, add value to your experience. Be sure to look for platforms that offer continuous promotions to keep your betting journey rewarding.

• User experience: Choose a platform that offers a clean, intuitive interface. This ensures that placing bets and navigating the site is straightforward, whether you're a novice or a seasoned bettor.

• Security & licensing: Ensure that the site is properly licensed by a trusted authority and uses the latest encryption technologies to protect your personal and financial information.

• Payment options: A variety of convenient deposit and withdrawal methods, such as credit cards, e-wallets, or bank transfers, with fast payout processing, are essential for a smooth betting experience.

• Customer support: Prioritize sites that offer 24/7 customer support through various channels, such as live chat, email, or phone, to resolve any issues promptly.

• Mobile compatibility: A good betting site should offer a high-quality mobile app or mobile-optimized website for seamless betting on the go, especially for live events.

• User feedback: Reading reviews from other users helps gauge the overall experience and reliability of the site, offering insights into the pros and cons you might not find elsewhere.

Which MMA promotions can you bet on in the UK?

The most notable MMA promotions you can bet on in the UK include:

• UFC (Ultimate Fighting Championship): The leading global MMA promotion, known for featuring the highest level of talent in the sport and hosting events worldwide.

• Bellator MMA: A major promotion based in the United States, Bellator has grown significantly in popularity and stature, often considered the second-most prominent MMA organisation after the UFC.

• ONE Championship: Based in Singapore, ONE Championship is one of the largest global MMA promotions, known for its roster of high-level fighters, particularly from Asia, and for hosting events across various martial arts disciplines.

• Cage Warriors: A UK-based promotion that has been a launching pad for numerous UFC stars. It is highly regarded in Europe and offers a platform for emerging talent.

• KSW (Konfrontacja Sztuk Walki): Based in Poland, KSW is one of Europe’s premier MMA organisations, known for producing high-quality events and featuring some of the continent’s top fighters.

• PFL (Professional Fighters League): The PFL offers a unique season and playoff structure, distinguishing itself from other promotions. It has been gaining international recognition and features fighters from around the globe.

• Rizin Fighting Federation: Based in Japan, Rizin continues the tradition of Japanese MMA promotions, known for its grand production values and hosting fighters from various countries.

Best UFC betting apps for iPhone

1. bet365 – Ranked as the top free sports application in the iOS store for good reason

2. BetVictor – An impressive 4.7 out of 5 stars on the App Store, ranked 18th in sports applications

3. Parimatch – Boasts a stellar 4.7 out of 5 rating, complemented by an equally impressive design

Best UFC betting apps for Android

1. bet365 – Outstanding 4.5 out of 5 score, comprehensive bookmaker services

2. BetUK – A strong 4.5 out of 5 score on the Google Play Store

3. Coral – Surpassed 500,000 downloads on the Android platform

How to bet responsibly on UFC betting sites

Although knowing your sports helps, betting is primarily luck-based, so use these top tips to practice responsible gambling when placing a bet:

• Limits: Betting sites allow you to set betting limits, i.e. limit how much you can bet in one session, a week, or a month.

• Cashouts: You can withdraw your winnings quite easily from any betting site, preventing you from spending all of your winnings.

• Help & resources: Betting sites provide access to resources for problem gamblers and point them to organizations that can help with gambling addiction.

To help with gambling, we created a 'How To Bet On Sports' guide, that helps new gamblers understand the industry better - playing safer and more securely.

Problem gambling organisations and charities in the UK

The NHS Gambling Addiction page has detailed information on charities, trusts, and centres you can contact for help with gambling addiction. Plus, they have a lot of information on strategies for dealing with and preventing addiction in your day-to-day life. Click the link to access the page.

Frequently asked questions

Editorial policy

Our editorial policy ensures thoroughly researched, accurate, and unbiased content through strict sourcing standards and diligent review by top betting experts and seasoned editors.

This process maintains the integrity, relevance, and value of our content for our readers.

References

To test UK sports betting sites accurately, we dive into analytical research of the British gambling industry, to understand what features are best for you.

Below are the references we use when making these decisions:

• https://www.gov.uk/government/publications/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies/government-response-to-the-digital-culture-media-sport-select-committee-report-on-immersive-and-addictive-technologies

• https://www.ncsc.gov.uk/guidance/online-gaming-for-families-and-individuals

• https://www.gamblingcommission.gov.uk/public-and-players/guide/page/latest-trends-in-online-gambling

• https://oro.open.ac.uk/76327/1/Work%20play%20precariousness%20Johnson%20Woodcock.pdf

• https://www.ufc.com/

• https://immaf.org/

• https://core.ac.uk/download/pdf/188255457.pdf

• https://orca.cardiff.ac.uk/id/eprint/130984/8/In%20toxic%20hating%20masculinity%20MMA%20hard%20men%20and%20media%20representation.pdf